Александр

Aleksandr Osnach

Personal information

Date of birth: Jan 04, 1990
Nationality: Ukrainian
Phone number: [open contact info](look above in the "contact info" section)
Email address: [open contact info](look above in the "contact info" section)
English: Upper-intermediate
Location: Newark, UK

*I have permission to work in the UK

Profile

In the Marketing industry, I would like to obtain one of the next positions: Chief Marketing
Officer, Marketing Automation Expert

Professional Summary:
• 8+ years of experience in marketing automation, email automation,
workflows/process automation, report automation
• Extensive knowledge of Google Ads, Facebook Ads, Bing Ads, LinkedIn Ads
• Strong background in UX/UI and research including A/B tests
• In-depth knowledge of industry-leading optimization tools, including Google
Analytics, Google Tag Manager, Google BigQuery, Optimizely, VWO, etc.
• Skilled in hypothesis generation, and experiment design
• Proven track record of using API/JavaScript/AppScript/Node.JS/SQL/Deluge for
automation and gathering data for further marketing analysis or audience
segmentation
• I was a product manager of marketing and education tools.

Work experience
10/2021 – 12/2022 Chief Marketing Officer
Kyiv, Ukraine Medvoice

• Successfully build RFM analysis and automate it
• Increased monthly revenue on 218%
• Increased purchases from the email channel by 127%
in 8 months
• Decided to move from outsourcing PPC company to
in-house PPC manager. As a result, purchases
 increased by 252%, and ROAS increased by 69.43% in
6 months.
• Changed the website design to increase the
conversion rate. Uplift was 11.4%
• Automated process of certification right after
course was finished. If person passed the exam he
automatically can download personal certificate in
PDF format
• Hired and managed an amazing team. There was a
Senior graphic designer, a Graphic designer, a Web-
designer, a Senior SMM manager, a Senior email
marketing manager, a Senior PCC manager, and a
WordPress developer.
• Successfully build data pipeline from Google ads,
Facebook ads, and CRM system into Google
• Built a chat-bot. The chat-bot sends a notification
every morning. The notification was about current
situation about our ads. Also, notification was
about few ads problems if bot could detect it
• Automated all trigger emails. There were 5
automated emails that one start right after a
course was bought and finished after few days
after course was finished
• Automated process of certification right after
course was finished. If person passed the exam he
automatically can download personal certificate in
PDF format
• Built a page with custom form for updating
customer personal data. The was personal for each
customer
• As a product manager built from scratch a SaaS
platform for studying.
• Built end-to-end analytics (campaign level)
• Moved from Bitrix24 to Zoho CRM and built all
processes and automation from scratch in Zoho
CRM
• Moved from Tilda to WordPress and automate
some processes
• Automated process of update customer personal
information

06/2017 – 03/2020 Marketing Manager
Kyiv, Ukraine Fitomarket.com.ua
 • Increased website traffic from around 3000 visitors
to 12000 visitors per month in 12 months.
• Increased paid traffic share from 39% to 66%.
• Increased conversion rate from paid traffic channel
by 57.18%
• The ROAS was increased up to 213%
• Increased conversion rate from organic traffic by
21%
• Built an email marketing automation with
personalization customer data
• Automated CRM processes for sales team for
increasing time management skills
• Implemented Binotel into websites for dynamic
telephone number for website visitors
• Set up Google Analytics for further analysis
• Created Google ads campaigns

01/2017 – 06/2017 Head of Marketing
Kyiv, Ukraine Zakupki.ua

• Hired and managed web designer and copywriter
• Managed process of building landing pages
• Managed paid channel traffic

Education

02/2023 CXL | Associate's degree
Technical Marketer

10/2019 CXL | Associate’s Degree

Conversion Rate Optimization

02/2019 Training Center "Specialist" | Associate’s Degree

Marketing Research

02/2018 GeekBrains (Mail.ru Groups) | Associate’s Degree
 Product manager

02/2015 Training Center "Specialist" | Associate’s Degree

Site usability. Design web interfaces

02/2014 Training Center "Specialist" | Associate’s Degree

Marketing and Advertising manager

Skills

- Analytics
Google
Hotjar Amplitude Mobile Analytics CRMs
Analytics
Advanced Advanced Normal Advanced Advanced

- Automation
Google Tag Google
Workflows Segment BI
Manager BigQuery
Advanced Advanced Advanced Normal Advanced

- Technical
SQL AppScript JavaScript API Deluge
Normal Advanced Normal Advanced Normal

- Marketing
Marketing Tech Funnel Competitor Build
Digital strategy
Stack building/tracking research metrics\KPIs
Advanced Advanced Advanced Advanced Advanced

Certificates
01/2024 CXL

Google Shopping

01/2024 CXL

Psychology of Websites
01/2024 CXL

TikTok Ads

12/2023 CXL

Advanced LinkedIn Ads

12/2023 CXL

Building Trust

12/2023 CXL

Customer retention for subscription products

12/2023 CXL

Facebook Ads Creative

12/2023 CXL

Facebook Ads Experimentation

12/2023 CXL

Facebook Ads for ecommerce

12/2023 CXL

Fast and Rigorous User Personas

12/2023 CXL

Google Ads Experiments

12/2023 CXL

Google Ads for Ecommerce
12/2023 CXL

Growth mindset: growth vs traditional marketing

12/2023 CXL

Managing a remote marketing team

12/2023 CXL

Marketing management

12/2023 CXL

Mobile Analytics

12/2023 CXL

Pricing & Packaging

12/2023 CXL

Product Analytics

12/2023 CXL

Product Launches

12/2023 CXL

Project Management for Marketers

12/2023 CXL

Retention and Customer Lifetime Value

12/2023 CXL

Segmentation and Persona Research
08/2023 CXL

GA4 Intermediate

08/2023 CXL

Marketing strategy

01/2023 HubSpot Academy
HubSpot Marketing Software

04/2022 Google
Google Analytics Individual Qualification

04/2022 SkillUp
Advanced Website Conversion Rate Optimization