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Marta
Laniak
EMAIL MARKETING
MANAGER

CONTACT
[open contact info](look above in the "contact info" section) EDUCATION
[open contact info](look above in the "contact info" section) Ivan Franko National University of Lviv
International Business
@mmarttaa 2020/2024

PROFILE
WORK EXPERIENCE
I’m creative and so ready to work
specialist in Digital Marketing. I have Internship in Jooble | Outreach Manager | Sep - Nov 2022
experience on Email Marketing, My responsibilities as an outreach manager were to find
copywriting, launching triggers, SMS- partner sites for placing dofollow links, using the
sending, and push-notifications, and outreach method. To analysis and search of sites
SMM. I’m highly motivated and through Ahrefs, Semrush SEO services. Entering sites
attentive to details. I really like to into the CRM system. Offering cooperation in the form
promote some cool and innovative of banner advertising, link exchange, guest post, paid
products through email campaigns. links, or free acquisition.
The main thing for me is to know my
tasks and I will fulfill them as best as Outreach Manager in Just-Link-It | Dec - Mar 2023
possible My responsibilities as an outreach manager were to find
partner sites for placing dofollow links, using the
outreach method. To analysis and search of sites
SKILLS through Ahrefs. Entering sites into the CRM system.
Offering cooperation in the form of link exchange, guest
Mailchimp, Reply.io, Exponea post, paid links, or free acquisition.
(Bloomreach);
Salesforce; Email Marketing Manager in EMRG | Jan - Dec 2023
Figma, Canva;
Segmentation I worked on creating different promotional email
A/B-testing campaigns on Mailchimp: product offers, events
Automations; funnels promotion, newsletters. Created HTML templates.
Launched email campaigns via Reply. io. Increased open
rate from 28% to 35%, and click rate from 0.5% to 1.8%
LANGUAGES for the audience of around 40 thousand leads.
Prepared the texts, images in Figma, and high-end
English - C1 (writing skills - C1, design of the templates by myself. Also we prepare EN,
speaking - B2) DE and FR newsletters, so I have an experience in
business communication with freelancers on Upwork.