Андрій

Resume from August 28, 2023

Dryha Andrii
Chief Marketing Officer
City of residence: Dnipro
Ready to work: Dnipro, Other countries, Remote

Contact information
Phone number: [open contact info](look above in the "contact info" section)
Email address: [open contact info](look above in the "contact info" section)
Social networks: LinkedIn
Telegram: @assist11

Work experience
CMO
from 10.2022 to 08.2023 (10 months)
Pallant Invest (Real Estate. Development. Construction. Investment)
https://pallantinvest.com
Responsibilities:

Analysis of objects for development projects;
Market research and identification of business opportunities;
Business modeling and development of development projects;
Analysis of investment attractiveness of projects;
Development of investment programs and guarantees of exit from projects for investors;

Sales funnel development;
Team building and management of remote employees and freelancers;
Sales and marketing team lead;
Elaborating the marketing strategy including goals, channels, tools, activities, KPIs, resources;
Launching and managing advertising campaigns in Google Ads, Meta, Telegram;
Setting up and optimizing the auto funnel in KommoCRM;
Creating an advertising strategy;
Running LPs for different sales funnel( https://www.nakamapark.pallantinvest.online/,
https://www.pallantinvest.biz );
Reporting on the effectiveness of advertising campaigns.
Head of marketing
from 07.2022 to 10.2022 (3 months)
Comfort Invest Trust, Dnipro (Real estate. Blockchain. Tokenization of assets)
Responsibilities:
Business case and product formulation;
Development and approval of the business model of the project;
Defining the strategy and plan for the product's entry into the market;
Development of the roadmap and MVP;
Preparing a project presentation;
Development of project specifications for developers.

Financial adviser
from 03.2018 to 08.2018 (5 months)
FTEC Foundation, Kyiv (Blockchain and cryptocurrency. Trading)

Project preparation for ICO;
Analysis and improvement of project tokenomics;
Attracting crypto-influencers to the board of advisors of the project;
Conducting up an advertising campaign;
Social media support by engaging KOL for fund raising campaign.

Analyst
from 10.2017 to 08.2018 (10 months)
ico-no, Remote (Blockchain and cryptocurrency)

Fundamental and commercial analysis of projects in order to identify falsifications;
Informing the crypto community in social networks and messengers about fraudulent projects;
Development of a black list of scams.

CMO
from 01.2016 to 03.2022 (6 years 2 months)
Homespace.today, Dnipro (IT. Real Estate. Blockchain and cryptocurrency)
Responsibilities:
Sales and marketing team lead;
Elaborating the marketing strategy including goals, channels, tools, activities, KPIs, resources,
and the required budget;
Manage User Acquisition and Lead Generation campaigns using the most up-to-date growth
tactics;
launching and managing advertising campaigns in Google Ads, Facebook, LinkedIn, CPA and
other advertising networks;
Develop re-engagement, retention, and referral campaigns;
Paid campaigns effectiveness analysis and further optimization;
Creating an advertising strategy;
 Discovering new marketing channels and lead generation opportunities;
Compile reports on website traffic and social media engagement;
Running experiments (LPs, landing page elements, content, etc.);
Reporting on the effectiveness of advertising campaigns.

CEO
from 04.2015 to 12.2015 (8 months)
Idea-X.net, Dnipro (IT)

Project team lead;
Hypothesis testing and analysis;
Attracting and retaining customers;
Strategic planning and development;
Project presentation and fundraising.

Education
DMetAU
Project Management, Innovation and Entrepreneurship, Dnipro
Higher, from 1995 to 2000 (5 years)

Language proficiencies
English ─ above average

Additional information
Connect with me in [open contact info](look above in the "contact info" section)