Product Gamification Manager

Location: Cyprus office

We are looking for a Product Gamification Manager who will own and develop a brand as a product — from launch to scaling. This role is for a hands-on product leader with a strong business mindset, capable of building engagement mechanics, managing cross-functional teams, and driving growth through gamification and retention tools.

You will act as a mini-CEO of the product, responsible for defining strategies, launching new brands, and improving performance of existing ones through gamified mechanics, bonuses, CRM logic, and content alignment.

Responsibilities

• Own the product vision and strategy for a new brand (with potential responsibility for maintaining and scaling existing brands)
• Design and implement gamification mechanics: missions, challenges, tournaments, loyalty systems, levels, achievements, reward logic, and player journeys
• Act as the product owner for engagement and retention features across the platform
• Work cross-functionally with CRM, bonus, content, marketing, analytics, and tech teams
• Define and optimize bonus policies and promotional mechanics in alignment with product and business KPIs
• Build and prioritize the product roadmap based on data, hypotheses, and business goals
• Analyze player behavior, funnels, retention, LTV, ARPU, conversion, and engagement metrics
• Run experiments, A/B tests, and iterations to improve gamification and retention performance
• Monitor competitors and market trends in iGaming to bring innovative mechanics and features
• Translate business ideas into clear product requirements, tasks, and acceptance criteria for development teams
• Take full responsibility for product KPIs and results

Requirements

• 2−4+ years of experience in product management, gamification, or retention roles within iGaming
• Strong understanding of player motivation, gamification psychology, and engagement mechanics
• Proven experience launching new products or brands, or owning major product areas end-to-end
• Experience working closely with CRM systems, bonus engines, content teams, and analytics
• Data-driven mindset with hands-on experience analyzing product and retention metrics
• Ability to think like a business owner: prioritization, trade-offs, impact vs effort
• Strong communication and leadership skills in a cross-functional environment
• Fluent English; Ukrainian or Russian — native or fluent

Nice to Have

• Experience launching brands from scratch in iGaming
• Background in retention / CRM / loyalty programs

What you will get:

• Modern Office in Sunny Limassol. Work from our brand-new three-story office building in Limassol. Enjoy spacious meeting rooms, fully equipped workspaces, ergonomic chairs, smart climate control, a private elevator, and everything you need for comfort and productivity. Each floor has cozy coffee stations, a large dining area stocked with fresh fruits, snacks, healthy treats, and a selection of premium coffee — all provided by the company.
• Relocation Fully Paid. We fully cover your relocation costs and provide tailored support: visa processing, housing search, legal paperwork, and personalized onboarding assistance — from start to finish.
• Premium Health Insurance — Paid by the Company. Our health insurance plan is 100% company-paid and offers comprehensive coverage up to €3,600,000 per year, with no deductible per incident. It includes in-patient and out-patient care, doctor visits, diagnostics, dental, and emergency treatment — because your health matters.
• Monthly Well-being Budget — Fully Sponsored. Every month, we provide a company-paid allowance for your physical and mental wellness: sports, fitness memberships, online/offline courses, massage, spa, creative hobbies — whatever keeps you energized.
• Daily Lunches — On Us. No need to bring lunch — we pay for your meals daily. Choose your favorite dishes from any restaurant via our Wolt corporate account, and your lunch will be delivered right to the office.
• Time Off — 100% Paid. We offer 21 working days of paid vacation, 10 fully paid sick leave days, and all public holidays in Cyprus — so you can truly rest and recharge.
• Life Happens — We’ve Got You. We offer 3 additional paid days off per year for significant life events: birth of a child, your wedding, or the loss of a close family member. These days are fully paid by the company — because you come first.
• Referral Bonus Program. Know someone who’d be a great fit? Refer and earn! We offer generous cash bonuses for successful hires you bring into the team.
• Celebrations — Backed by Bonuses. On your birthday, you’ll receive €100 (probation) or €200 (post-probation) — plus a delicious office celebration, all covered by us. On your work anniversaries, enjoy personalized gifts and growing monetary rewards — the longer you stay, the more we celebrate.
• Impactful Work in the iGaming Industry. Work on innovative iGaming projects that blend creativity with top-tier tech. You’ll join a team of specialists passionate about sharing knowledge and pushing boundaries.
• Learning & Development — Company-Funded. We believe in growth. All company-initiated training is 100% paid by us. If you choose additional personal development, we cover 50% of the cost, up to €800/year.
• Industry Conferences — Fully Sponsored. Attend leading industry events like SiGMA and more. The company covers all travel, tickets, and participation costs — whether you’re representing us at the booth.