Maglar

Competitive Software Intelligence

Maglar delivers the competitive weapons and armor needed to win new business against your competitors and to protect your installed base.

Maglar BattleCards for account executives are designed to give your software sales force the information they need to win against competitors. BattleCards are developed from actual testing of the competitors software products across the spectrum of features required to deliver the benefits customers require. For software products, Maglar SoftFlash videos can provide a visual walk through of a competitors software product, identifying areas where end users could find issues and limitations. The combination of BattleCards and SoftFlash videos can better arm your sales force with silver bullets they need to win new business and protect their position with existing customers.