Oleksandra

INTERNAL COMMUNICATIONS
| EMPLOYER BRANDING |
2023 ENGAGEMENT | PR | CSR

OLEKSANDRA
PROKHOROVA
A proficient communications expert with 15
ABOUT: years of experience is renowned for
successfully creating and executing multi-
channel communication campaigns and
engagement initiatives targeting diverse,
widely spread audiences worldwide.

LANGUAGES EDUCATION
KYIV NATIONAL ECONOMIC UNIVERSITY / 2010-2013
ENGLISH MARKETING MANAGEMENT

KYIV NATIONAL LINGUISTICS UNIVERSITY / 2003-2008
GERMAN
TRANSLATOR (GERMAN AND ENGLISH)

SKILLS SOFTWARE
PROJECT MANAGEMENT JIRA
COMMUNICATIONS ASANA
PRESENTATION DESIGN WORKPLACE
COPYWRITING CANVA
RESEARCH VIDEO EDITORS

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 INTERNAL COMMUNICATIONS |
EMPLOYER BRANDING | ENGAGEMENT
| PR | CSR

OLEKSANDRA
PROKHOROVA
WORK
MIRATECH 2023 - NOW

Creating and executing an internal communications strategy within a multicultural environment,
enhancing communication channels to foster and bolster the company's growth and transformation

FREELANCE 2018 - NOW

LABA teacher, speaker, copywriter, content manager, communications consultant.

RAIFFEISEN BANK 2021 - 2023

Strategizing and executing an updated employer brand approach, conducting internal research
using eNPS and Pulse surveys, enhancing the company's HR brand visibility on platforms like
Facebook, Instagram, or LinkedIn, and managing crisis communication efforts.

GSK 2017 - 2021

Developing and implementing an internal communications strategy, enhancing global awareness
among employees regarding the company's social and business programs, ensuring robust cross-
functional communications, and promoting corporate social responsibility.

PIRAEUS BANK 2013 - 2017

Increasing brand awareness for the company through classical PR tools, developing strategic and
detailed marketing plans across all marketing activities, and managing events.

ESRTE BANK 2010 - 2013

Development, implementation, and analysis of advertising campaigns, monitoring advertising
budgets and competitor analysis, conducting marketing research, and managing below-the-line
(BTL) activities.

Over 10 years of leadership experience.
Leading the Internal Communications office for the GSK company in
ACHIEVEMENTS: the CIS region (Sensodyne, Aquafresh, "Teraflu") for 4 years.
92% employee engagement index at GSK in 2020.
Implemented projects that resulted in a 99% employee satisfaction
rate with internal communication support at GSK.
Received the grc.ua Award - Jury's Choice in 2021.
Increased employee engagement by 4% and the willingness to
recommend the company as an employer by 5% at Raiffeisen Bank
within 10 months in 2023.
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