Олексій

Alexey Bilichenko

Phone: [открыть контакты](см. выше в блоке «контактная информация»)
E-mail: [открыть контакты](см. выше в блоке «контактная информация»)

Seasoned C-level executive with 17+ years leading iGaming, Crypto/FX, Media, AdTech, FinTech, and EdTech businesses.
Expert in strategic growth, market expansion, product launches, and player acquisition & retention, driving measurable revenue and profitability. Proven track record of building and leading high-performing teams, combining strategic vision with hands-on execution to deliver sustainable growth and long-term market leadership.

PROFESSIONAL BACKGROUND:

04.2024 – till now PIN-UP Global (IGaming)
Country Manager
Functions:

Owned and drove full market P&L, delivering revenue growth, cost efficiency, profitability, and long-term strategic expansion;
Designed and executed market entry and growth strategies, including licensing, regulatory compliance, localization, PSP integrations, positioning the brand as a market leader;
Directed high-impact player acquisition initiatives across affiliates, SEO, media buying, and brand campaigns, achieving scalable, ROI-positive growth;
Spearheaded CRM and retention programs, including: VIP experiences, loyalty schemes, user journeys, personalized campaigns, maximizing LTV, ARPU, and player engagement.
Led high-performing, cross-functional teams across: marketing, operations, compliance, payments, support, product driving alignment on KPIs;
Negotiated and secured strategic partnerships with top-tier affiliates, payment providers, and content suppliers, increasing market presence and revenue streams;
Established robust compliance and risk frameworks, embedding AML, KYC, and responsible gaming standards while maintaining competitive agility;
Leveraged analytics and data insights to optimize: acquisition funnels, retention tactics, monetization strategies, boosting market share and profitability;
Collaborated with product team to localize UX, launch new features, and optimize player journey for GEO;
Provided executive reporting and strategic insights to stakeholders and board members on KPIs, forecasts, risks, and growth opportunities, supporting informed decision-making.

Results:
Scaled GGR and NGR from zero to seven-figure revenues
Boosted FTDs by +50% MoM
Improved ARPU by +35% QoQ and reduced churn by 35%
Negotiated key affiliate and PSP contracts, reducing acquisition cost by -20%

07.2022 –04.2024 Media Buying Team (Crypto/FX)
Chief Executive Officer
Functions:

Development strategy of the project including business plan & sales strategy;
Set the vision for the project, define the overall strategy from launch to scale, and long-term goals and strategies;
Analyzed and achieved financial performance: cohorts, P&L, Revenue, Break Even etc.;
Achievement of business goals, hypothesis testing, responsibility for the result;
Built a high-performing cross functional team focused on increasing business efficiency and profitability;
Provided executive leadership across the company;
Built a high-performing cross functional team focused on increasing business efficiency and profitability;
Established proper management of day-to-day affairs by developing and implementing processes that will ensure the achievement of the
company's financial and operational goals.

Results:
Bringing a company to a positive revenue in 3 month;
Launched the sales, lead generation, financial, tech, affiliate, HR, design departments from scratch;
Rebuilt operation processes according to agile principles;
Implemented the OKR method to reach strategy targets.

06.2020 – 07.2022 NDA (IGaming)
Chief Marketing Officer

Results:
Acquisition ROI on entry month grow from 20% to 35%+
CAC decreased on 20%+
Increased click2reg rates from 15% to 30%+
Increased reg2dep rates from 6% to 20%+
Increased numbers of FTD` 60%+
New acquisition channels and funnels

12.2018 – 06.2020 Sport Labs Group
Chief Revenue Officer
Results:
Bringing a company to a positive revenue in 6 month;
Cost minimization (by 70%) and optimization of resources of marketing department;
Achieving of acquisition & KPI and performance over and above target (~120%);
Conversion from MQL to SQL30%;
Building and optimization of the analytic system (comms channels, messages, target audience segments, etc.);
Building marketing & sales department from scratch.

03.2017 – 12.2018 Ikajo (FinTech)
Chief marketing officer

10.2015 – 03.2017 NDA (content writing project)
Chief marketing officer

03.2014- 10.2015 Bank " Union Standard"
Chief marketing officer

ADDITIONAL PROJECTS:

10.2016– 04.2017 AdTech (B2B)
Marketing advisor

08.2014– 11.2015 CPA network (B2B)
Marketing & sales consultant

04.2012– 03.2014 "DonCredit"
Marketing manager

04.2012– 12.2012 Bank "Renaissance Credit"
Marketing manager
06.2011– 04.2012 Bank «Russian Standard»
Chief Specialist of the promotion and advertising department

04.2008– 02.2011 Marketing communication agency «Communication Unlimited»
Account director

06.2006– 02.2008 Production company “Delo adv”
Account manager