Алексей

Alexey Bilichenko

Phone: [открыть контакты](см. выше в блоке «контактная информация»)
E-mail: [открыть контакты](см. выше в блоке «контактная информация»)
Skype: aobilichenko

Experienced C-level manager with 17+ years in IGaming, Crypto/FX, media, AdTech, FinTech, EdTech markets.
Skilled in strategy, acquisition, retention, development and launching of new projects/products, leadership, and management of teams (70+ people).

PROFESSIONAL BACKGROUND:

06.2024 – till now NDA (IGaming)
Country Manager
Functions:

Developing and implementing market strategy for region;
Leading localization efforts by adapting product, acquisition, retention, content, and promotions to meet local needs, collaborating cross-functional and local teams and partners;
Managing and collaborating with local and cross-functional teams: product, retention, traffic (affiliate, media buying, SEO, SMM), customer support, VIP, payments, legal, IT, casino/sport etc.;
Conducting market research to understand trends, customer behavior, and competitor strategies within the region;
Developing and executing regional marketing plans to increase brand awareness and customer acquisition, retention
Ensuring compliance with local regulations and industry standards
Monitoring and optimizing key performance indicators (KPIs) across the country’s operations;
Providing feedback and recommendations for product and service enhancements based on regional insights/needs

Results:
Delivered avr. per month: reg2dep +300%, FTD +160%, GGR +130%, NGR +140%;
Set up the whole structure for region;
Increased level of retention via building new chains, bonus policy, communication channels, funnels and payments;
Developing and implementation of gamification mechanics and loyalty program on product;
Increased REG and R2D via product optimization;
Set up and manage workflow from scratch for local and cross-functional teams;
Development and implementation of a short and long-term strategy.

04.2023 – 07.2024 NDA (IGaming)
Chief Marketing Officer
Romania market (license)

07.2022 –04.2024 Media Buying Team (Crypto/FX)
Chief Executive Officer
Functions:

Development strategy of the project including business plan & sales strategy;
Set the vision for the project, define the overall strategy from launch to scale, and long-term goals and strategies;
Analyzed and achieved financial performance: cohorts, P&L, Revenue, Break Even etc.;
Achievement of business goals, hypothesis testing, responsibility for the result;
Built a high-performing cross functional team focused on increasing business efficiency and profitability;
Provided executive leadership across the company;
Built a high-performing cross functional team focused on increasing business efficiency and profitability;
Established proper management of day-to-day affairs by developing and implementing processes that will ensure the achievement of the
company's financial and operational goals.

Results:
Bringing a company to a positive revenue in 3 month;
Launched the sales, lead generation, financial, tech, affiliate, HR, design departments from scratch;
Rebuilt operation processes according to agile principles;
Implemented the OKR method to reach strategy targets.

06.2020 – 07.2022 NDA (IGaming)
Chief Marketing Officer

Results:
Acquisition ROI on entry month grow from 20% to 35%+
CAC decreased on 20%+
Increased click2reg rates from 15% to 30%+
Increased reg2dep rates from 6% to 20%+
Increased numbers of FTD` 60%+
New acquisition channels and funnels

12.2018 – 06.2020 Sport Labs Group
Chief Revenue Officer
Results:
Bringing a company to a positive revenue in 6 month;
Cost minimization (by 70%) and optimization of resources of marketing department;
Achieving of acquisition & KPI and performance over and above target (~120%);
Conversion from MQL to SQL30%;
Building and optimization of the analytic system (comms channels, messages, target audience segments, etc.);
Building marketing & sales department from scratch.

03.2017 – 12.2018 Ikajo (FinTech)
Chief marketing officer

10.2015 – 03.2017 NDA (content writing project)
Chief marketing officer

03.2014- 10.2015 Bank " Union Standard"
Chief marketing officer

ADDITIONAL PROJECTS:

10.2016– 04.2017 AdTech (B2B)
Marketing advisor

08.2014– 11.2015 CPA network (B2B)
Marketing & sales consultant

04.2012– 03.2014 "DonCredit"
Marketing manager

04.2012– 12.2012 Bank "Renaissance Credit"
Marketing manager
06.2011– 04.2012 Bank «Russian Standard»
Chief Specialist of the promotion and advertising department

04.2008– 02.2011 Marketing communication agency «Communication Unlimited»
Account director

06.2006– 02.2008 Production company “Delo adv”
Account manager