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Опыт работы

PPC specialist

с 11.2025 по наст. время (4 месяца)

Managed high-volume Google Ads campaigns for the EdTech sector in the Indonesian market, overseeing monthly budgets up to $15,000. Successfully executed turnaround strategies for underperforming courses to restore profitability while scaling effective campaigns to maximize revenue.

Spearheaded the implementation of end-to-end analytics, shifting optimization focus from simple registrations to actual CRM sales data. This initiative trained Google algorithms on high-value conversions, significantly improving lead quality and ROAS.

Established a structured sprint system and reporting workflow, optimizing meeting efficiency and providing leadership with transparent, course-level insights for strategic decision-making.

Leveraged Power BI for granular funnel analysis and real-time lead quality assessment. Developed data-driven creative briefs for video and static assets, continuously adjusting campaign hypotheses based on deal-stage progression

PPC specialist

с 11.2024 по 11.2025 (1 год)
Morris Digital, Дистанційно (Маркетинг, реклама, PR)

I’ve written strategies that saved broken accounts and revived campaigns others had already given up on. From scratch or mid-flight, I step in, assess fast, and get things moving. I’ve created pitch-ready proposals, built media plans, competitor analysis. Reports? Always delivered. Looker Studio is my usual canvas.

I’ve set up conversion tracking from the ground up - GTM, GA4, the whole funnel - and made sure the numbers tell the truth. Scripts? Yes. From bulk budget adjustments to automated pausing and cleaning up dead keywords. I’ve restored banned Merchant accounts, cleared Google Ads suspensions, and kept the wheels turning when things got stuck.

Scaling isn’t just about pushing budgets. I mapped out growth paths, shaped winning funnels, and tested weird but smart hypotheses. Some looked crazy at first glance, but they worked, and those are the fun ones. Each test wasn’t just guesswork, it was backed by a deep dive into the audience, the offer, and how competitors positioned themselves.

I’ve worked across industries - from cosmetics and healthcare to home improvement and B2B services. But what stuck with me most was digging deep into a niche: reverse-engineering how top players sell, how their messaging evolves, and what actually hooks people. I’d track UGC, reviews, even agency case studies just to build an edge. It's like reading between the lines of an entire industry. And then using that to win.

Not here to blend in. I look for what works, double down, and make sure it scales.

PPC specialist

с 01.2024 по 11.2024 (11 месяцев)
Marketing With Brain, Дистанційно (Маркетинг, реклама, PR)

Handled up to 22 clients at once, across the US, Canada, Europe, and Australia. Google Ads and Meta Ads were my daily tools, and I got to know them inside out. Budgets ranged up to $50,000 monthly. Some accounts were fresh, others inherited mid-mess. Either way, they had to work - and they did.

One of my wins was for a luxury car rental service in Australia, with two hubs in top-tier cities. After a full audit, I overhauled the account structure and rebuilt campaigns from the ground up. In just one month, we grew ad-driven sales by over 300%. No tricks - just proper segmentation, cleaner targeting, and tight control over spend.

I also wrote monthly reports in Looker Studio, set up tracking from zero, and launched campaigns that met real-world goals. Some of the brands I worked with were globally recognized, others were small and scrappy. Both deserved clarity, results, and someone who cared.

On top of managing accounts, I helped fuel the agency’s growth. Lead generation was part of my role - finding new businesses that needed performance ads and showing them what we could actually deliver.

Worked across wildly different industries: from budget retail to niche B2B services in New York, like restaurant equipment repair. Every account had its own challenges, and I liked that.

PPC-спеціаліст

с 11.2023 по 04.2024 (6 месяцев)
Громадська Організація «Час Є», Дистанційно (Неприбуткові, благодійні та громадські організації)

Образование

Technical University of Košice

Faculty of Manufacturing Technologies, Київ
Высшее, с 2022 по 2025 (3 года)

Країна отримання: Словаччина
Місто: Пряшів

Дополнительное образование и сертификаты

Beetroot Academy

2023, 5 month
Сертификат

Знания и навыки

• Google Analytics
• Google Ads
• Digital-маркетинг
• Уміння аналізувати
• Налаштування контекстної реклами
• Facebook Ads Manager
• Розробка маркетингової стратегії
• Google Tag Manager
• Google Search Console
• Розрахунок ROMI
• Ahrefs
• Serpstat
• Пунктуальність
• Looker Studio

Знание языков

• Английский — выше среднего
• Словацкий — выше среднего
• Украинский — свободно