Андрій

ANDREW
YAREMCHUK
Amazon Advertising Strategist

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Telegram @Yaremchuk_Andrii

About Me

I help Amazon brands scale profitably by building clean, system-
driven PPC architectures that bring profit, eliminate wasted spend,
increase organic ranking, and create predictable month-over-
LANGUAGE
month growth.

Ukrainian: Native
English: Conversational
WORK EXPERIENCE
Russian: Advanced
Amazon Advertising Strategist |
Profit-Focused PPC Systems That Scale Brands
EDUCATION Dec 2018 – present
Location: USA, CA, UK, EU, KSA, UAE
2018 - training in Amazon PPC
Core Expertise:
with an advertising mentor
$10M+ total sales managed
2019 - Freedom Ticket course by
Advanced PPC architectures (SP/SB/SD) without duplicated
Helium10
targeting
2019 - Amazon PPC Masters
Keyword clustering, ranking frameworks, and search dominance
course
strategies
2019 and 2022 - Google Digital
TACoS-first approach for sustainable profitability
Workshop Certification
7–14 day optimization cycles based on clean data
2019 - Amazon Small Business
System-level thinking rather than ad-by-ad optimization
Academy
2022 & 2025 - Amazon
Selected Results:
Advertising Certifications
Scaled a private label brand from relaunch → $340K/month
($192K/months ad-driven sales
Social Media:
Reduced ACoS from 46.8% to 23.94% in one months
Facebook: Andrew Yaremchuk
Reduced TACoS by 30–50% while increasing topline revenue
LinkedIn:
Rank multiple products into TOP positions for high-volume keywords
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in 3 months.
yaremchuk-666003240
Earned Amazon’s Choice badges across core search terms
Built SOP-driven PPC systems designed for scale, and long-term
Certificates:
profitability
https://bit.ly/4bzYxfc
May 2019 – Jan 2023 Amazon Product & Account Manager
Location: USA, UK, EU
Managing full Amazon account operations for multiple brands across US, UK and EU
markets.
This role gave me a deep understanding of Amazon’s internal algorithm, allowing me to
build organic growth strategy, listing indexing, catalog health, and compliance.

Responsibilities & Expertise
Brand Registry, case management, reinstatements, Amazon support
Category management, browse nodes, GL attributes
Listing creation & advanced SEO optimization
Large-scale keyword clustering & semantic analysis
Variation logic, flat files, and inventory management
Fixing indexing issues, ranking drops, and suppressed listings
End-to-end product lifecycle management

This stage formed the foundation of my current strategic approach.

Dec 2018 - Oct 2024
Meta (Facebook) Ads (External Traffic for Amazon & Cross-Channel Experience)
Location: USA

Background experience using Meta (Facebook) Ads to increase sales, support
Amazon's growth by driving external traffic, improving ranking signals, and boosting
product launches.
Used cross-channel learnings to inform Amazon launch velocity, demand generation,
and full-funnel strategy.
Focus Areas:
Category management, browse nodes, GL attributes
External traffic strategy for Amazon growth
External signals for Amazon ranking
Amazon Attribution & performance analysis (from 2021)
Creative & audience testing (strategic level)
Cross-channel growth/sales strategies

Aug 2017 – Dec 2019
Amazon Seller — Private Label Brand
Location: USA

Launched and managed own PL brand on Amazon, hands-on experience across
product research, US Amazon marketplace compliance, listing creation &
optimization, and launching a product, SEO, PPC, and logistics.
This experience built a strong foundation in product-market fit, marketplace
compliance, and product ranking, building Amazon PPC and launch strategies.

Applied Experience:
Strategy building
Full cicle product launch & PPC launch
Keyword research, SEO & listing optimization
Amazon compliance & category requirements
FBA logistics, inventory etc.
 Case 1
Objective:
Optimize advertising campaigns, prevent sales decline at the end of Q4, maintain
consistent sales during the off-season, and boost organic rankings through optimized
advertising efforts.

Challenges:
• Inefficient advertising campaigns with overlapping targeting and improper keyword
allocation.
• A risk of declining sales at the end of Q4 and during the winter season.
• Low organic keyword rankings and underutilized potential in high-volume keywords.
Actions Taken

Reconfiguring Campaigns:
• Reorganized Amazon Advertising to eliminate duplicated campaigns targeting
identical keywords.
• Consolidated and optimized match types across campaigns for better efficiency.

Keyword Optimization:
• Enhanced organic rankings by focusing on high-search-volume keywords.
• Improved targeting precision through comprehensive keyword research.

Advertising Cost Management:
• Reduced inefficiencies and optimized spending to achieve a lower ACOS without
compromising performance.

Seasonal Strategy Implementation:
• Designed campaigns to maximize performance during the high season while ensuring
steady off-season sales.

Performance Monitoring:
• Regularly analyzed campaign performance and adjusted bids, placements, and
targeting to sustain growth
Results:
• Sales Growth: Increased sales while maintaining an optimal ACOS.
• Improved Rankings: Achieved TOP organic positions for high-search-volume keywords
and secured 8 keywords with Amazon Choice badges by March.
• Optimized Budget: Streamlined advertising spend, achieving greater efficiency and
profitability.

Key Metrics (March)
• Organic Rank: Consistently ranked in the TOP positions for high-value keywords.
• 8 keywords with Amazon Choice badges earned.
• Sales: Sales growth was sustained through the off-season.

This project showcases how precise advertising reconfiguration, seasonal strategies, and
keyword optimization can prevent seasonal declines and achieve long-term growth.
 Case 2
Category of products: Arts, Crafts & Sewing
Campaign Optimization Case Study: Achieving a 46.8% to 23.94% ACOS Reduction
and increasing profits in the first month of cooperation.
Objective: Decrease ACOS to 27%
Actions Taken:
1. Stopped all campaigns that did not work well or gave unsatisfactory results.
2. Created relevant semantic core and collected relevant semantics. Due to the
specificity of the product and the lack of analogs (product with patents), it was
necessary to collect narrow semantics that would best characterize the product and
disable targeting of popular brands and most popular search terms in the Art painting
kits subcategory.
3. Optimized new campaigns-paused non-performing keywords, removed search
terms into negative targeting, optimized bids, and increased budgets.
4. Started Sponsored Brand campaigns.

Before beginning cooperation with me:
 After beginning cooperation with me:

Results:
 Case 3
Objective:
The main goal was to relaunch and stabilize the client’s Amazon business (with highly
competitive products) after an unsuccessful start.

The primary goals were to optimize listings, help to create impactful content and
implement a data-driven Amazon PPC advertising strategy to achieve sustainable
growth with a target ACOS of 40%.

The client’s initial launch on Amazon struggled with underperforming listings and
inefficient advertising campaigns. Poor keyword targeting and non-optimized product
pages led to low conversions and inconsistent sales. The client sought a complete
relaunch to improve performance and align with their profitability goals.
 Actions Taken:
Complete Listing Overhaul:
• Rewrote titles, bullet points, and descriptions with a focus on high-ranking keywords.
• Conducted a deep competitor analysis to identify opportunities for differentiation.
• Collaborated (PRD) with the client to create A+ Content, high-quality images, and
product videos to improve the brand’s visual appeal and conversion rates.

Comprehensive Campaign Optimization:
• Audited and restructured existing Amazon PPC campaigns, eliminating non-
performing keywords and adding low-competition, high-conversion search terms.
• Focused on creating well-structured Sponsored Products, Sponsored Brands, and
Display ad campaigns tailored to the product and category.

Strategic Bid and Budget Management:
• Dynamically adjusted keyword bids to maintain a balance between impressions and
conversions while ensuring profitability.
• Allocated ad budgets to high-performing campaigns, scaling them based on ROI.

Performance Monitoring and Refinements:
• Monitored campaign performance through Amazon Advertising Console reports and
optimized campaigns every 7-14 days.
• Tracked key metrics like CTR, CPC, ACOS, and ROAS to ensure campaigns delivered
sustainable results.

Brand Repositioning:
• Supported the client in creating a compelling brand story through visuals, optimized
listings, and strategic ads to rebuild trust with customers.

Results Achieved:
Organic Sales - $ 340,933,00
Ads Sales - $ 192,730.29
Lifetime Spend - $ 68,415.94
Total ACOS - 20.06%
6,056 total orders
Stabilized performance after failed launch