Дарина

Curriculum Vitae
Personal

Name DARIA VARLAMOVA
Address Kyiv
Phone number [открыть контакты](см. выше в блоке «контактная информация»)
Email [открыть контакты](см. выше в блоке «контактная информация»)
Date of birth 11-02-1984
Place of birth Ukraine, Kyiv
Gender Female
Nationality Ukrainian
Marital status single
Driving licence I have driver's licence

Profile

Result-oriented General Manager in Sales, Advertising, Marketing and PR with the experience since 2005 in Media and
Sport Marketing fields. Multi-tasking and developing solution for different business tasks. National television ads,
sponsoring, digital, radio, outdoor advertisement, etc.
History of successfully working in sales and support of advertising campaigns UEFA Euro 2012, participation in hosting
UEFA Euro 2012 in Ukraine, also in advertising campaigns in Ukraine: FIFA World Cup and UEFA European Championship,
UEFA Campions League, UEFA Europa League, Ukrainian Premier League, Ukrainian Hockey Championship, etc.
International Media rights sales.
Establishing and running the Companies (Advertising Agencies).
History of coordinating and managing with Media Groups, Customers and Contractors. Participation in the development of
the OTT platform for broadcasting (content and monetisation). Development of Advertising campaigns and promotion in
betting and gambling industry.
Active base of contacts among National and International Customers and Partners.
Clients always coming back with new requests. Successfully conducted more than 3000 campaigns and events.
Experience in organising events and running the Production Company.
Regular participant and speaker of marketing event Kyiv Media Week and international conferences on sport marketing and
economics.
Continuously searching for new inspiration while staying up-to-date on current advertising and marketing trends.

Work experience

Nov 2019 - Present CEO
Private Enterprise "D Production", Ukraine and other Countries
Event organisation: corporate parties, birthdays, weddings, business events, public events,
etc.
Performances organisations of show business Artists for special events, territory: on
request.
Working exclusively with Artists, creating music brand.
Production, songs releases, promotion, advertising and PR, organisation of public
appearances and private events.
Merchandising. Collaborations with Sponsors. Charity evenings.
One of the main Artist of the Company was Oleg
Kenzov https://www.youtube.com/@OlegKenzov. One of the most popular Artist in Ukraine
and abroad. The largest number of concerts and events were held for the period from 2019
till February 2022 on the territory of Ukraine.
Managing concert tours in Ukraine, organisation of all necessary tasks including technical
 rider.
Holding two major public performances at the October Palace, sold out. At the end of 2021
in December one of the main concerts in recent years in Ukraine was held in the Sport
Palace, sold out.
Recently, the geography of events (public and private) has been expended, working both on
the territory of Ukraine and the territories of other countries such as Bulgaria, Georgia,
Spain, Italy, Switzerland, France, Czech Republic, Israel, Cyprus, Germany, Moldova, etc.

Dec 2019 - Nov 2021 Media Manager
LLC "FAVORIT SPORT", Kyiv, Ukraine
Ensuring compliance with the legality of the Company's activities.
Study of the advertising market and environment in order to determine the most effective
strategy for the development of the Company's trademarks in the field of betting and
gambling.
Monetisation of diversified areas of the Company.
Holding events and events related to Favorit/Favbet trademarks with third Parties as
Partners, for example, Ukrainian Premier League, TABLETOCHKI Foundation, charity
events.
Control over the development and implementation of Agreements.
Providing and rendering services to Contractors' Companies: TV Groups, Radio Groups,
OOH Agencies, Digital platforms, etc.
OTT platforms (collaboration and realisation of media rights for broadcasting), cooperation
with influencers and celebrities.
Communication with business Partners, the system of collecting necessary information and
expanding external relations in order to improve advertising activities.
Development of the strategy and control over the Company's entry into foreign markets,
international negotiations.

Apr 2010 - Nov 2019 CEO
LLC "Sport Market Plus", LLC "Content Media Service", Kyiv, Ukraine
Main points. The Companies had the exclusive rights for representation MEDIA GROUP
UKRAINE as Commercial Partners.
TV Channels: Ukraine, Football1, Football 2, Football 3, NLO‑TV. OTT planform: ALL.TV.
Digital resources: more than 50 web sites of Partnership Program and Media Group web
sites.
Development and coordination with the Founders of business plans, strategic development
plans, commercial plans of the Companies. Approval of all budget items, financial and
strategic activities of the Companies for the fiscal year, implementation of plans, timely
correction of monetisation strategy if necessary (budgeting, P&L).
Assistance in the organisation for Ukrainian Premier League the annual football tournament
Cup of Ukraine.
Development of monetisation strategy of TV Channels' content,
Partners' digital resources (more than 50 web sites), including the web site of TV Channels
Football 1, 2, 3.
Organisation of events (fan‑zones) for broadcasting of Football matches, other content, etc.
Fan‑zones: open air territories, HoReCa, cinemas, etc.
Determination directions of advertising campaigns on TV Channels, digital resources of
Media Group, OOH advertising, etc. Brand integration in various projects on National and
Niche TV Channels, including product placement, integration, collaborations, etc.
Approval and implementation of monetisation strategies for ALL.TV (OTT platform) together
with Media Group Ukraine digital resources, collaboration with OTT platform MEGOGO and
mobile operators VODAFONE and KYIVSTAR, mutual events and public presentations.
Settlement of licensing issues with UEFA, FIFA, Ukrainian Premier League and other
strategic Partners.
Huge work was carried out with Football Clubs to promote them and to find Sponsoring
Partners for Clubs. Organising pre‑match and post‑match events working with stadium
audience, also interactive projects.
Holding events regarding to the new products of the Season in the form of proposed content
for the viewers.
Selling International Media rights worldwide to broadcast football and hockey matches.
Control of satellite or other signal delivery according to the Championships' schedule, etc.
Assistance in organising 2018 UEFA Champions League Final (Kyiv, Ukraine) together with
 TV Channels Football 1, 2, tickets sales.
Strategic Partnership with National and Global Companies. The main brands are Heineken,
McDonald's, VISA, Mastercard, Nike, FAVORIT Sport, Epicentr K, OBOLON, Pepsi, Lay's,
VODAFONE, Kyivstar, Puma, Dove, Axe, Rexona, Budweiser, Nescafe, Nesquik, Ferrero
Rocher, IQOS, Samsung, Yves Rocher, Nivea, Mary Kay, Carlsberg, Adidas, Coca‑Cola,
trade marks of Procter & Gamble and many others.

Mar 2008 - Apr 2010 Sales Manager, Account Manager, Superviser
LLC "Television and Radio Company UKRAINE", Kyiv, Ukraine
Study of the advertising market and competitive environment, monitoring.
Sales Ads, Sponsoring, Monitoring the development and implementation of agreements and
contracts for the provision of services.
Analysis of the motivation for demand for services provided, studying the needs of
Advertisers and determining the methods and directions of advertising campaigns.
Organising communications with business Partners, system for collecting necessary
information and expending external relations in order to improve advertising activities.
Many advertising campaigns were done successfully. And I would especially like to highlight
the sponsorship project of Musical show "Folk Star" at National Channel UKRAINE with the
General Sponsor Company "Procter &
Gamble" (TM "Gala"), which became the best sponsoring projects of "Procter & Gamble"
among other projects of the company worldwide 2010/2011.

May 2007 - Mar 2008 Sales Manager, Account Manager
JSC "TV Channel STB", Kyiv, Ukraine
TV Commercials, TV campaigns, Advertising and Sponsoring, Product placement, Reports,
Budgeting. Sales, support, documentation.
TV Channels: STB, Novy, Music 1, ICTV.
Creating Customers' News on‑air TV Channels.

Oct 2005 - May 2007 Sales Manager
LLC "Radio LUX Fm", Kyiv, Ukraine
Selling ads on the Radio Station LUX FM.
Placing ads on the Radio Station network, creating commercials, media plans for reports
and on‑air references.
Recruiting personnel.
Arrangements offsite trainings for Partners and Customers abroad.
LUX FM is the first Radio Station that started holding parties for its radio listeners and
Customers from 2006. Managing and hosting.

Education and Qualifications

May 2016 - Jul 2019 Psychologist
Phaleeva Psychotherapy Centre, Kyiv, Ukraine

Sep 2011 - Jul 2012 Journalist and TV Presenter
Inter Media Group, Kyiv, Ukraine

Sep 2010 - Jul 2012 Business Approach Master
Onto psychology school by Antonio Meneghetti, Management and Commerce, Rome, Italy

Sep 2001 - Jul 2007 Master of Economics
Kyiv National Linguistic University, Economics Department, Kyiv, Ukraine
Diploma with honours. Management with knowledge of two foreign languages: English and
Spanish.

Skills

Excellent analytical abilities

Creative
Complex problem-solving,
Flexible schedule

Ability to easily maintain
business contact

Ability to achieve goals

Willingness to make an
independent decision

Active life position

Leadership, collaboration

Languages

English, Spanish, Ukrainian,
Russian

Interests

Traveling, yoga, songwriting/singing, community events, coaching/mentoring, blogging, AI.