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Irina MAKEDONSKAYA
PPC SPECIALIST
(1.8 YEARS OF WORKING EXPERIENCE)

SUMMARY
Ready to be effective part of the team in the field of digital marketing, i.e. contextual
advertising. Have a good practice of working with Google Ads (working experience
1.8 years) and Facebook ads (learning experience). Creative person, loving
challenging tasks and seeing the results of my work.
Google certificates in search, shopping, display ads

PROJECT EXPERIENCE
CONTACT DETAILS: Successful advertising cases in such segments as auto parts, construction goods,
children's goods, household chemicals, household goods, jewelry and much more
Telegram:
@Irishkino WORK EXPERIENCE
PPC Specialist
Gmail: [открыть контакты](см. выше в блоке «контактная информация») Digital advertising agency | September, 2024 - till present day
• launching and managing Google Ads campaigns (Search, Display, Pmax,
Odesa, Ukraine Shopping)
• Bidding strategies and targeting
TECHNICAL SKILLS: • Working on key performance indicators (ROAS, CPC, CPA, CTR, spend)
• Optimizing campaigns, working with placements and exclusions
• Google Ads, Google • GA4, Google Merchant Center, GTM
Ads Editor • Reporting on performance metrics
• Google Analytics GA4 • Wide experience with Prom.ua, Horoshop
• Google Tag Manager
• Facebook Business Not relevant experience (just for your interest):
Manager (Ads Manager, Coordinator
Pixel, Audiences etc.) Logistic company | 2017- till 2024
• Google Docs, Google • arranging of the entire chain of internal and external operations
Sheets, Google Slides in Ukraine and Europe;
• Others (Canva, • recordings in CRM system (Salesforce);
similarweb, artbreeder) • Communication with client on the each stage of cooperation
(contracting, operations, invoicing)
SOFT SKILLS: Achievement: bringing new customers to the business

• High responsibility • Manager of Logistics
Ability to work PEPSICO | 2013 – 2017
effectively in teams • planning of routes;
• Analytical capability • • working with documents (waybills, return documents)
Ability to Achievement: enhancement of the system of keeping of registers
organize working
processes EDUCATION:
• Good communications IT School GoIT (Kyiv)
with colleagues, clients 2024 Traffic Manager
• Creativity Odesa National University of Economics
2008 – 2013 Master's degree in Banking
LANGUAGES:

• English - Upper-
Intermediate
• Ukrainian – Native
• Russian – Native