Владислав

Vladyslav Popov
Creative Marketing / SMM / Designer / Content Creator

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@m4de1nitaly

ABOUT ME Creative marketing specialist with 4+ years of experience in content creation,
social media, video production, and performance analysis. Skilled in generating
high-converting content, leading campaigns, and collaborating across teams.
Combines analytical thinking with strong storytelling and design sense.

EXPIRIENCE
MAR 2023 - CREATIVE CONTENT CREATOR
JUN 2025 Developed full-scale video content (plot, character, CTA, narrative structure).
Analyzed content performance through CTR, retention rates, and visual trends.
Unicorn Executed video production from concept to post-production.
Media Participated in creative brainstorms and retrospective sessions.
Optimized YouTube content with strategic titles, tags, and thumbnails.
Managed A/B testing and worked closely with designers and retention teams.
Conducted competitive analysis, formed hypotheses,
and tested performance improvements.

AUG 2024 - SMM / CUSTOMER SUPPORT REPRESENTATIVE

FEB2025
Created and implemented marketing strategies for brand growth.
Collaborated with influencers and bloggers for partnership campaigns.
BeFirst
Worked on ad creatives and briefings with design teams.
Produced short-form video content for TikTok, YouTube Shorts, and
Instagram Reels.
Led ideation sessions and developed content funnels.

AUG 2019 - SMM / CUSTOMER SUPPORT REPRESENTATIVE

FEB2021
Technical support in the field of cyber sports

Euro Work with CRM system and personal cabinet
Marketing Development of creatives for social networks
Group Development and promotion of bonuses and special offers
Use of English in chats, calls and emails

SKILLS KEY STRENGHTS

Languages: English (B2), Ukrainian (Native), Russian (Native) Creative thinking, trend adaptation, attention to detail and
Content Creation: Storytelling, script writing, CTA design, multitasking
thumbnail design
Design Thinking, Data-informed decision making
Creative Tools: Adobe Premiere Pro, Photoshop, CapCut, Canva,
A/B testing & user retention strategy
Figma, Topaz AI, Leonardo AI
Cross-Team Collaboration
Marketing Tools: Facebook Ads, Google Analytics, YouTube
Presentation, Documentation Skills & process improvement
Studio, SEO, ROI/CPA/CTR tracking
Project Tools: Trello, Miro, Jira, Google Docs, Eleven Labs, Brand Storytelling & Messaging
ChatGPT Feedback Culture: Receiving & Giving Constructive Input