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Anna Haleznyk
Lead Generation Manager with 4 years of experience in building and
scaling B2B sales funnels. Skilled in outbound and inbound lead
generation with a focus on LinkedIn, Upwork, and email outreach.
Experienced in ICP-driven targeting, campaign personalization, and
managing outreach infrastructure to deliver a predictable flow of
qualified leads for sales teams.

HARD SKILLS: WORK EXPERIENCE

Lead Generation: LinkedIn outreach, Upwork
LEAD GENERATION MANAGER
campaigns, cold email outreach.
Graphit | 2024 – 2025
ICP & Segmentation: defining ICPs, market research,
audience targeting. Built the lead generation process from scratch, establishing a structured and
scalable system.
Campaign Management: messaging frameworks, Managed outreach through LinkedIn, Upwork, and email, creating tailored strategies
playbooks, A/B testing. for each channel.
Defined and segmented ICPs to improve campaign relevance and targeting.
Email Outreach: managing large-scale cold email Maintained email infrastructure (~100 mailboxes) and ran cold email campaigns
setups (~100 mailboxes), deliverability, compliance. reaching thousands of prospects.
Implemented CRM workflows in HubSpot and Excel to track deals and collaborate
CRM & Automation: HubSpot, FolkCRM, workflow with the sales team.
setup, pipeline management. Utilized tools such as Instantly, Grinfi, Apollo, and Sales Navigator, etc. to manage
and scale campaigns.
Analytics: tracking key metrics (MQL, SQL, CTR, OR, Prepared regular reports on key metrics (MQL, SQL, conversions) for management.
conversion rates).

LEAD GENERATION MANAGER
SaasFounders | 2023 – present
EDUCATION: Led outsourced lead generation projects for B2B clients across multiple industries.
National Pedagogical Dragomanov University - Prepared campaigns from the ground up: ICP definition, audience segmentation, and
messaging strategy.
Master’s Degree
Launched LinkedIn and cold email outreach to generate a steady flow of leads.
Created messaging frameworks and playbooks to improve engagement and
conversion.
CONTACTS: Used CRM systems (HubSpot, Folk, Excel) and automation tools (Lemlist, Instantly)

[открыть контакты](см. выше в блоке «контактная информация») to manage workflows.
Monitored core metrics (MQL, SQL, CTR, OR) and provided insights to the sales
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team.

BUSINESS DEVELOPMENT SPECIALIST
Crunch | 2022 – 2023
Built and segmented prospect databases to support sales efforts.
Handled initial lead communications and passed qualified leads to the
sales team.
Maintained leads in HubSpot CRM: creating records, updating
information, and tracking deal stages.
Worked closely with the sales team to ensure smooth handover and deal
progression.