Ochala

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Ochala Edibo Professional Portfolio • LinkedIn • Abuja, NGN

Creative Director | Graphic Design & Multimedia Expert | Branding Specialist
Dynamic and forward-thinking Creative Director with over 6 years of experience in leading innovative design solutions, content
creation, and creative strategy. Skilled in graphic design, video editing, voice-over work, and multimedia functions, with a proven
track record of delivering impactful visual content across various platforms. Adept at managing creative teams, driving brand
engagement, and executing successful marketing campaigns. Expertise in improving efficiency through design workflow optimization
and collaborating with cross-functional teams to align creative efforts with business objectives. Recognized for consistently
delivering high-quality outputs that enhance brand visibility and drive business growth.

Areas of Expertise
● Creative Direction & Brand ● Voice-over Production ● Branding & Visual Identity
Strategy ● Team Leadership & Development
● Graphic Design (Print & Digital) Collaboration ● Storyboarding & Content
● Video Editing & Motion Graphics ● Cross-functional Project Creation
Management ● Digital Marketing & Client
Relations

Accomplishments
● Increased Brand Engagement: Successfully spearheaded creative campaigns at multiple companies, achieving
increases in engagement of 25%, 75%, and higher. These efforts generated additional leads through impactful visual
content across both digital and print platforms.
● Enhanced Cross-Functional Collaboration: Collaborated with cross-functional teams to align creative outputs with business
objectives, contributing to a 60% growth in brand awareness through cohesive branding strategies and targeted marketing
initiatives.
● Streamlined Design Processes: Introduced a new design workflow process that improved team efficiency by 40%, optimizing
collaboration and reducing project turnaround times, which ultimately contributed to higher-quality deliverables and client
satisfaction.

Career Experience
Fhemfel Homes Ltd, Abuja, NGN 2024
Creative Director / Graphic Designer
Direct the creative vision and brand strategy for Fhemfel Homes, ensuring innovative design solutions are aligned with business
goals. Oversee a multidisciplinary team, facilitating collaboration across digital and print platforms to produce engaging content.
Guide creative processes by establishing clear workflows, fostering a high level of efficiency, and developing visual assets for
marketing campaigns. Partner with cross-functional teams to elevate brand identity, working closely to execute promotional
strategies and enhance overall company presence. Helm the creative output for both internal and external communication to
align with the company's growth initiatives.
● Spearheaded the production of graphic design, video editing, and voice-over content for promotional campaigns, yielding a
50% increase in engagement and lead generation.
● Collaborated with cross-functional teams to align creative projects with business goals, contributing to a 60% growth in
brand awareness.
● Optimized design workflow processes, improving team collaboration and reducing project turnaround times by 40%.
Mshel Homes Limited, Abuja, NGN 2022 – 2024
Creative Director / Graphic Designer
Led the creative direction and brand strategy, ensuring all design outputs aligned with business goals and enhanced company
presence across digital and print platforms. Directed and mentored a team of five designers, fostering their growth and ensuring
high-quality, innovative deliverables. Produced and oversaw the creation of visual content, including graphics, videos, and voice-
over for marketing campaigns. Collaborated closely with various departments to maintain cohesive branding and supported the
company's online engagement and client acquisition efforts. Ensured all design standards were maintained to foster brand
consistency.
● Boosted online engagement by 20% through the development and execution of branding strategies.
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 ● Empowered a team of five designers, resulting in higher performance and more innovative design outputs.
● Augmented lead generation and client inquiries by 15% through the production of high-impact marketing visuals.
● Streamlined design standards across digital and print platforms, ensuring a cohesive brand identity.
Senior Graphic Designer, 2022 2022
Produced visually compelling marketing materials that directly supported the successful launch of new real estate projects,
thereby increasing customer engagement. Collaborated with marketing and sales teams to design promotional content that
aligned with business goals and contributed to sales growth. Provided mentorship to junior team members, offering constructive
feedback that enhanced the overall quality of creative outputs and encouraged professional development within the team.
● Boosted customer engagement by 10% through the creation of impactful marketing materials for new project launches.
● Augmented sales revenue by collaborating closely with marketing and sales teams to develop effective promotional content.
● Empowered junior designers by providing mentorship and design feedback, which improved the quality of the team's
creative outputs.
Edugrow Limited, Abuja, NGN 2021 – 2022
Visual Storyboard Artist
Developed engaging visual storyboards for e-learning content that enhanced the learning experience for a diverse student body of
over 1,000. Collaborated with instructional designers to create interactive and visually appealing educational materials, ensuring
alignment with learning objectives. Utilized feedback from students and educators to refine storyboards, optimizing the
educational impact and fostering a more engaging learning environment.
● Improved student satisfaction by 25% through the development of interactive and visually appealing educational materials.
● Enhanced the learning experience for over 1,000 students by creating engaging visual storyboards tailored to e-learning
content.
● Leveraged collaboration with instructional designers to ensure the storyboards effectively met educational objectives and
engaged learners.
Teeth4tat Consulting Solutions, Abuja, NGN 2019 – 2021
Graphic Designer
Developed and produced a wide array of branding assets, print collateral, and digital media to elevate client brand identities
across various industries. Collaborated with cross-functional teams to create user-friendly interface designs for websites and
mobile applications, enhancing overall user experience. Established and maintained brand consistency by creating comprehensive
design guidelines, ensuring that all visual communications aligned with clients' branding objectives.
● Boosted client satisfaction through the creation of user-friendly interface designs, significantly improving the overall user
experience.
● Elevated client brand identities across multiple industries by designing and producing compelling branding assets and
marketing materials.
● Optimized brand consistency through the development of comprehensive design guidelines that aligned visual
communications with client objectives.
Freelance Graphic Designer, Remote 2018 – 2021
Managed a diverse range of freelance projects, delivering custom designs that met client specifications while exceeding
expectations. Collaborated with clients to understand their unique needs and translate their visions into compelling visual
narratives. Produced high-quality branding and marketing materials across various industries, including real estate, education, and
tech startups, ensuring timely delivery and adherence to client deadlines.
● Achieved a 90% client retention rate through strong communication and an understanding of client needs, ensuring long-
term relationships and repeat business.
● Maximized client satisfaction by delivering custom designs that consistently exceeded expectations and aligned with their
branding goals.
● Spearheaded the design of innovative branding and marketing materials for various industries, enhancing client visibility and
engagement.

Education
Masters in information Management in View
Ahmadu Bello University, Zaria, Nigeria
Bachelor of Science in Urban and Regional Planning 2013/14
Ahmadu Bello University, Zaria, Nigeria
Diploma in Graphic Design 2008
Ahmadu Bello University, Zaria, Nigeria
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