Наталія

Natalie Melnichenko
Kyiv, Ukraine
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Professional summary
Brand & Marketing professional with 10 year of strong experience in international FMCG and spirits industry. Expertise in brand strategy, product launches, integrated marketing campaigns, budget management, and cross-market coordination. Results-driven, structured, and comfortable working with global teams and partners.

EDUCATION
National Agricultural University of Life and Environmental Sciences of Ukraine
(Ukraine, Kiev) Year of graduation 2016
Marketing - Master
Kyiv National Trade and Economic University
(Ukraine, Kiev) Year of graduation 2012
Marketing in the market of goods and services - Bachelor

CORE COMPETENCIES
• Brand Strategy & Development
• International Market Launches
• Integrated 360° Campaigns
• POS & Trade Marketing
• Market & Competitor Analysis
• Project & Stakeholder Management
• Agency & Partner Coordination

PROFESSIONAL EXPERIENCE
Nemiroff Company — Brand Manager (Exp markets) Kyiv,Ukraine
July 2022 – February 2023
• Developed global brand strategies across 27 markets.
• Launched The Space LE and motivation across 15 export markets
• Signed and coordinated cooperation with 13+ markets, managing launches and budgets.
• Conducted quarterly analyses to optimize assortment, channels, and communication for 20+ markets.
• Contributed to 130+ international quality awards and strengthened brand leadership globally.

Kyiv,Ukraine
Nemiroff Company — Brand Manager (Ua market) June 2021 – July2022
• Strategic Brand & Marketing Leadership – Developed and executed brand strategies through 360° campaigns (TVCs, POSM, photo shoots)
• Brand Portfolio & Local Launches& Productions – Launched The Originals Ua, The Inked Collection Space adition and Premium & Special editions in Ukraine.
• Market Impact – Strengthened brand presence in Ukraine; contributed to 130+ local and international quality awards (Nielsen) Vodka #1 in UA.

Kyiv, Ukraine
Anora Group,Proximo Spirits, Bayadera— Brand Manager (Ua market) January 2019– June2
• Brand strategy and 360° campaigns in Ukraine, driving Koskenkorva Vodka, Riga Black Balsam, and Xenta Absenta; launched new product lines, including Riga Black Cherry Balsam
• implemented targeted marketing strategies, driving a 6% increase in annual sales and expanding
market share across key retail and hospitality channels.
• Enhanced brand visibility through digital activities, optimizing online presence, consumer engagement, and local activations.
• Managed PR and BTL campaigns
• Executed barometer(3 years in a row)6 different brand festivals&parties

Kyiv, Ukraine
February 2026- January2019
Proximo Spirits- Junior Brand Manager (Ua market)
• Planned and executed tactical brand initiatives, ensuring seamless alignment with global strategy.
• Oversaw budgets, monitored sales performance, and conducted competitor analysis to drive informed decisions.
• Collaborated with sales teams and agencies, managing POSM production, event activations, and promotional campaigns.
• Led major ad festivals, driving partnerships


Bayadera Group- Assistant of marketing department Kyiv,Ukraine
Oct 2014 – Febr 2016
• Supported brand portfolio management, overseeing sales reporting, stock tracking, and POSM production.
• Assisted in coordinating events, trainings, and agency collaborations, liaising with local and international partners.

Languages
English Upper Intermediate, Ukrainian Native, German Elementary

Other / Professional Development
• Strategic Marketing – Laba / (2017)
• Data Analysis with Excel (2020)
• Google Sheets for Professionals (2024)
• Presentation Skills Mastery (2019)
• Digital Marketing Fundamentals (2025)

Personal Interests
• Passionate about culture, cinema, literature, and the arts.
• Lifelong learner, constantly exploring new ideas and experiences.
• Curious about innovation, creativity, and cultural exchange.