Ірина

IRYNA PADALKA
Product Marketing Manager

Profile
I am enthusiastic about obtaining a position of Product Marketing
Manager where my boost my skills at managing the full product
lifecycle, from ideation to launch and optimization, with a focus
on measurable outcomes and customer satisfaction.

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Work Experience
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Imabulary
Product Manager
[открыть контакты](см. выше в блоке «контактная информация») 2024
na-padalka-1583a41b0/ Gather and analyze customer feedback and data to
inform product decisions.
Define the product vision and strategy in alignment

Education with company goals.
Develop a product roadmap
Master of theory, practice and Conduct market research to identify trends,
translation of the English and opportunities, and user needs.
French Language.
Prioritize features and tasks based on business value,
feasibility, and customer impact.
National Technical University of
Collaborate with technical teams to translate
Ukraine
"Igor Sikorsky Kyiv Polytechnic requirements into actionable items.
Institute" Set and track product performance metrics.
Identify potential risks related to the product and
2013- 2018 create mitigation plans.

SKELAR Digital Marketing Internship Cliq
2024 Seo-Team Lead
Projector Institute “Product Analytics. Manage a team.
Data Mining 2.0”
Conduct more than 10 projects at once.
2024 Formulate SEO strategy per quarter for 2 English
websites: manage budget, content plan, link building

Expertise strategy.
Carry out full SEO audits (technical, analytics, content,
user experience etc.)
Market research
Conduct competitors’ analysis, niche analysis and

Branding researches.

2022 Work with semantic core and closely work with

Team Management: Agile -
content team.
Set tasks for developers, designers.
2023
SEO Make on page optimization (content, internal link
building, structure, technical)
Analytical Skills Analyse site metrics on the base of the data selected
using different tools.
Data Driven Make site architecture and navigation
recommendations.
Language Search for new link building tactics.
Apply automatization with daily tasks.
English - Advanced Make projects reports.

French - Intermediate
Spanish - Basic
 SKELAR
Seo-specialist

Carry out full SEO audits (technical, analytics, content,
user experience etc.)
Conduct competitors’ analysis; niche analysis and
researches;
Work with semantic core and closely work with
2021 content team;
- Set tasks for developers, designers.

2022 Make on page optimization (content, internal link
building, structure, technical).
Analyse site metrics on the base of the data selected
using different tools.
Make site architecture and navigation
recommendations.
Search for new link building tactics.
Apply automatization with daily tasks; Make projects
reports.

Evoplay LTD
SEO specialist
Conduct competitors’analysis - niche analysis and
researches.
2019
Work with semantic core and closely work with
-
content team.
2021
Set tasks for developers, designers.
Make on page optimization (content, internal link
building, structure,technical).
Formulate SEO strategy per quarter for 2 English
websites.
Manage budget, content plan, link building strategy

Boosta LTD
2018
Junior SEO specialist
-
2019
Develop skills in conducting link building strategy for
achieving high search engine rankings.
Manage outreach with the high-ranking platforms.