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Olha

PR, Brand Manager

Рассматривает должности: PR, Brand Manager, Business consultant, Assistant director, Business intelligence developer
Возраст: 31 год
Город проживания: Львов
Готов работать: Львов, Удаленно
Рассматривает должности:
PR, Brand Manager, Business consultant, Assistant director, Business intelligence developer
Возраст:
31 год
Город проживания:
Львов
Готов работать:
Львов, Удаленно

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EDUCATION

Lviv Institute of Economics and Tourism
Specialist’s degree, Hotel and Catering
Business, 2016

Lviv Polytechnic National University
Specialist’s degree, Applied Linguistics,
Philology, 2015

OLHA ADDITIONAL EDUCATION

BULAVKINA Logos IT Academy
Excel courses, 2016
processing data, tables, charts, and formulas;
PERSONAL working with control elements, menu commands, and
INFORMATION objects.

Lviv Politechnnic National University
Highly adaptable and results‑driven PR
and Communications professional with Performing Arts. Courses of Public Speaking
a strong background in IT. I combine using a combination of speech, gesture, music, dance,
analytical market research expertise sound, and spectacle to convey information to the
with creative brand development, viewer;
executive communications, and participating actively in theatrical performances at the
content strategy. Skilled in building university;
personal brands for C‑level executives, mastering and applying public-speaking techniques;
developing effective communication organizing mass events and university celebrations.
frameworks, enhancing brand visibility,
and optimizing communication
processes to support organizational
PERSONAL & SOFT SKILLS
goals.

• High adaptability and flexibility
• Creativity, initiative, empathy
• Responsibility and attention to details
• Leadership qualities
• Strong communication and interpersonal skills
• Ability to learn quickly and work under
CONTACTS pressure
• Time management and organizational skills
Mobile: [открыть контакты](см. выше в блоке «контактная информация»)
[открыть контакты](см. выше в блоке «контактная информация»)
LinkedIn: HOBBIES
[открыть контакты](см. выше в блоке «контактная информация»)
bulavkina-13a476190/
• Yoga — maintaining balance, mindfulness,
and physical well-being
• Travelling — exploring cultures, gaining
inspiration, and broadening perspectives
• Video editing — creative storytelling through
visuals and sound
• Literature — reading and writing to expand
imagination and emotional intelligence
• Theatre — appreciation of performance art,
expression, and human emotion
LANGUAGES WORK EXPERIENCE

• Ukrainian — native, fluent
• Russian — fluent Domain Intelligent Specialist, PR and brand
• English — C1 development manager
• German — B1+
SoftServe (2024-now)
Oversaw communication components of projects in the
TECHNICAL SKILLS Retail/CPG and Financial sectors, ensuring all
messaging remained aligned with strategic business
priorities.
• MS Word, PowerPoint — advanced
Partnered directly with C-level executives, facilitating
• Canva, Adobe Premiere Pro —
clear cross-department communication and
intermediate
strengthening organizational alignment.
• Google Analytics, HubSpot —
Contributed to building long-term client partnerships
intermediate
by ensuring consistent, well-structured communication
• Trello, Miro, Notion, Asana, Jira —
and coordination between stakeholders.
advanced
Refined marketing communication strategies in
• Staffbase — advanced
response to market dynamics and technology trends,
• LinkedIn Sales Navigator — advanced
ensuring relevance and timely adaptation.
• Social media (SMM) — advanced
Translated complex business challenges into clear
• Basics of Agile and Scrum, planning,
communication priorities, highlighting areas for
risk management
improvement and strategic focus.
Executed personal branding initiatives for C-level
CORE COMPETENCIES executives, enhancing their professional presence and
reinforcing corporate positioning.
Authored and published LinkedIn articles and thought-
PR Strategy & Corporate leadership posts to elevate company visibility and
Communications amplify executive expertise.
Storytelling, Copywriting, Press Produced and edited video content, crafted articles, and
Releases managed LinkedIn profiles for C-level leadership to
Executive Branding & LinkedIn strengthen digital communication and engagement.
Management Improved internal communication workflows,
Social Media Management contributing to a 30% increase in operational efficiency.
(LinkedIn, Instagram, Facebook) Conducted market research and delivered insights that
Video Editing (Adobe Premiere Pro), guided communication approaches and informed
Visual Content (Canva) executive decision-making.
Presentation Development & Event Coordinated high-priority communication tasks for the
CEO, ensuring clarity, accuracy, and timely execution of
Communications
key business priorities.
Cross‑functional Collaboration &
C‑level Communication
Market Research Analyst
SoftServe (2021-2024)
Conducted comprehensive research to shape clear
communication narratives around macro- and
microeconomic trends, target audiences, customer
behavior, industry developments, and the competitive
landscape.
Analyzed client products and services to identify
communication angles and opportunities for
positioning based on competitor activity, industry shifts,
and market conditions.
Researched competitor strategies to support more
effective client messaging, highlight strengths and
weaknesses, and identify potential areas for strategic
communication.
Developed Account Development Plans (ADP) and
Market Development Plans (MDP), converting analytical
findings into structured communication frameworks
and strategic recommendations.
Provided industry insights across E-commerce, Retail,
Healthcare, Manufacturing, Automotive,
Telecommunications, Finance, Banking, and Insurance
to support messaging accuracy and relevance.
ANALYTICAL & Assisted teams and partners by aligning proposed
solutions with client goals and identifying
RESEARCH SKILLS communication opportunities that supported long-
term business objectives.
• Marketing research (market,
Compiled monthly, quarterly, and yearly digests
competitors, product, customer)
summarizing client activity, industry trends, and
• Analysis of macro- and
technical updates to support timely communication
microeconomic trends
and informed decision-making.
• SWOT analysis, identification of
Designed and delivered executive-level presentations,
company strengths and weaknesses
ensuring clear, compelling communication for both
• Development of Account
existing and potential clients.
Development Plan (ADP) and Market
Managed and curated multiple LinkedIn profiles,
Development Plan (MDP)
producing technical posts, industry articles, and
• Preparation of executive-level reports
thought-leadership content to strengthen corporate
and presentations
visibility and expand professional engagement.
• Search for M&A deals and patent
Developed and executed personal branding strategies
analysis (PatentSight)
for executives, enhancing their credibility, authority, and
• Risk analysis and strategic planning
positioning in key markets.
• Identification of potential business
Identified key stakeholders, decision-makers, and
growth opportunities
industry influencers, analyzing their interests to inform
communication strategies and uncover collaboration
opportunities.
Coordinated cross-functional teams—including
MANAGEMENT, marketing, product development, and sales—to support
unified communication efforts and ensure timely, high-
ORGANISATION & impact project delivery.
COMMUNICATION Ensured alignment among all stakeholders,
maintaining consistent messaging and contributing to
measurable project success.
• Team management, delegation, and Oversaw project timelines, risk assessments, and
motivation resource allocation to ensure smooth communication
• Organization of interdepartmental workflows and operational efficiency.
collaboration (marketing, sales, Built and maintained strong communication channels
product, analytics) with C-level executives, ensuring transparency, strategic
• Planning, task prioritization, and clarity, and shared priorities.
deadline management Prepared data-driven executive reports and
• Negotiation and conflict resolution presentations, transforming insights into clear
skills communication materials that supported business
• Interaction with C-level specialists strategy and growth initiatives.
• Conducting presentations, meetings,
and conferences
• Coordination of workflows and Information & Patent analyst
projects
PatentSight (2020-2021)
Conducted in-depth analysis of foreign companies and
their patent portfolios, transforming complex
innovation data into clear insights that supported
communication and positioning strategies.
Performed M&A research to identify potential strategic
partners, helping inform messaging, stakeholder
mapping, and future communication directions.
Organized and structured corporate data (subsidiaries,
ownership, financials), ensuring accuracy and clarity for
internal communication and executive-level briefings.
Analyzed product and technical documentation—
together with patent information—to outline
development trajectories and provide input for
communication planning around technology and
innovation topics.
CREATIVE & VISUAL English translator and teacher
SKILLS Online English School “CleverTeachers” (2019-
2021
• Designing presentations and
Adapted complex information into clear, structured
marketing materials
explanations while teaching English and German to
• Video editing (Adobe Premiere Pro,
adults and children, strengthening my ability to
Canva)
communicate effectively with diverse audiences.
• Creative content presentation
Translated and proofread documents, ensuring
(combining text, music, gestures,
linguistic accuracy, clarity, and consistent messaging.
visuals)
Developed educational plans and curated tailored
• Organization of cultural and charity
materials, demonstrating strong content creation and
events
audience-specific communication skills.
• Application of NLP techniques in
Designed and delivered engaging presentations,
communication
improving comprehension and maintaining high levels
of audience engagement.

COPYWRITING &
CONTENT Marketing Copywriter & Content Creator
• Writing texts for websites, social
Group of companies “Greenville” (2019)
media, and print publications Created and edited written content across articles,
• Writing biographies, film descriptions, advertising materials, and social media posts (Facebook,
and technical posts Instagram, LinkedIn), ensuring high-quality messaging
• Editing, proofreading, and translation aligned with brand goals.
(English ↔ Ukrainian/Russian) Developed press releases, speeches, presentations,
• Writing speeches, scripts, and slogans, and promotional copy to support consistent
presentations and impactful brand communication.
• Preparing educational materials and Assisted with English translations, maintaining clarity,
training programs accuracy, and a unified tone across all communication
materials.

SMM-Specialist & Content Creator
SMM-agency “BESTDAY” (2018-2019)
Applied SEO techniques and digital communication
strategies to enhance brand visibility across search
engines and social media platforms.
Analyzed audience insights and market trends to shape
effective brand communication tactics and content
strategies.
Used psychological and communication methods to
increase engagement and drive audience interaction
across digital channels.
Created text and visual content — including articles,
marketing copy, and photo materials — to strengthen
brand presence and storytelling.
Conducted market monitoring, communication with
clients, and negotiations to support alignment between
brand messaging and business objectives.
Evaluated communication risks and optimized content
structure, tone of voice, and page layout to maximize
audience impact and conversion.
Researched target audiences and used digital
marketing tools to tailor messaging and campaign
positioning.
Collaborated with clients across various industries
(construction, advertising, fashion, sociology), adapting
communication strategies to different markets and
audiences.
Specialist in the Quality Control Department
(QM Specialist)
Leoni Wiring Systems UA GmbH (2016-2017)
Ensured clear communication of quality standards by
preparing, reviewing, and updating measurement
protocols and technical documentation.
Analyzed production data and communicated findings
to internal teams, helping define corrective actions and
improvements.
Created structured reports, documentation, and
presentations to support internal communication and
client-facing updates.
Conducted presentations, conferences, and meetings
with clients and partners from Slovakia, Austria,
Germany, and the UK, maintaining professional
communication in an international environment.
Managed business correspondence and maintained
consistent, accurate, and professional communication
with global stakeholders.

Interpreter, Translator
Translation agency “ABC” (2014-2015)
Performed translation and interpretation (English ↔
Ukrainian) for clients of diverse backgrounds while
maintaining professional etiquette.
Established and maintained professional contacts
through social media platforms (Facebook, Instagram).
Conducted information research and managed
business correspondence to support communication
efficiency.
Created and designed content for websites and digital
interfaces, ensuring linguistic accuracy and user-
friendly presentation.
Provided comprehensive linguistic support, including
editing, adaptation, and localization.
Wrote annotations, abstracts, and supporting materials
for publications and online content.

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