Марина

Korchun Maryna
Media Buyer & SMM Strategist

ABOUT
I am a Media Buyer & SMM Strategist with expertise in Meta Ads, audience
research, and brand promotion through social media. I develop and optimize ad
campaigns, analyze audience behavior, and create marketing strategies that
help brands increase engagement and sales. My strength lies in combining
strategic thinking with data analysis, allowing me to improve advertising
efficiency and brand presence.
My career goal is to continuously grow as a professional while helping brands
scale through effective advertising and strategic marketing approaches.

KEY EXPERTISE EXPERIENCE
Oda agency
+ Targeting & Media buying
2024 - 2025
+ Audience & competitor
analysis Developed and executed SMM strategies for brands
Built content funnels and CJM
+ Funnel & CJM development
Conducted in-depth target audience research & competitor analysis
+ Ad creative development Developed content plan according to SMM strategy
+ Budget management & Created scripts for reels, stories, ad creatives
performance tracking Created and optimized ad campaigns in Meta Ads, achieving improved CTR,
+ Report preparation & data- CPA, and ROI
driven optimization Prepared detailed reports with recommendations for improvement
+ Social Media Marketing Developed a brand’s tone of voice
(SMM) strategy
Freelance media buyer
2024 - 2025

Textile store “HYGG”
LANGUAGES Conducted target audience and competitor analysis
Developed an advertising strategy
English (B2+) Launched and optimized ad campaigns on Meta (Facebook/Instagram),
achieving improved CTR, CPA, ROI and sales plan
Arabic (Egyptian dialect)
Developed ad creatives
Ukrainian (fluent)
Russian (fluent) Delivery company “Pro Opt”
Conducted target audience and competitor analysis
Developed an advertising strategy
Launched and optimized ad campaigns on Meta (Facebook/Instagram),
achieving improved CTR, CPA, and ROI
LOCATION Developed ad creatives
Managed budget: cost analysis and resource allocation
Vinnytsia, Ukraine Created reports with specific results and recommendations
Temporarily in Romania
Floral shop “Meadow flowers”
Conducted target audience and competitor analysis
Developed an advertising strategy
Launched and optimized ad campaigns on Meta (Facebook/Instagram),
CONTACTS achieving improved CTR, CPA, and ROI
Developed ad creatives

[открыть контакты](см. выше в блоке «контактная информация»)
[открыть контакты](см. выше в блоке «контактная информация»)

Telegram
EDUCATION
Mentoring on targeted advertising training
Instagram Genius space (a full-fledged course on marketing, SMM, targeting, project
manager)
Era of stories and launches (production, promotion)
Kons-na-biz (“Instagram ready-to-go”, “Facebook ready-to-go”, “Sales”)
Superludi marketing (digital - marketing)
Voloshyn Private Club (storytelling, script, sales, targeting)