Ruslana

Ruslana Pokotylo
01.09.1993

FASHION BRANDS PR
July 2022 - December 2023
attending exhibitions as PR/sales agent: research and identifying
the exhibitions, communication for taking part, running brands at the
Email
exhibition (Berlin, Hamburg, Kiev, Amsterdam, Brussels, Bratislava,
[открыть контакты](см. выше в блоке «контактная информация») Warsaw, Paris)
Phone content creation (organizing and coordinating shootings for fashion
[открыть контакты](см. выше в блоке «контактная информация»)
brands, location, team, model selection ect)
creating own pop-ups at Marbella and Berlin deals with showrooms,
influencers, music-stars for fashion brands promoting
Education
VP of SDR WOW-HOW started as Sales
National Pedagogical
Development Representative
Drahomanov University
October 2020 - July 2022
lead generation / industry research
master degree
email outbound outreach / inbound
05. 12. 2017 prospecting on LinkedIn/work with online events / job posts creation
of email sequences due to the area
Teacher of the Ukrainian
arranging intro calls with prospective clients
Language and Literature, Foreign
qualifying leads by BANT system
Literature; Practical Psychologist
maintained and updated all sales data in CRM Hubspot
achieving of the setting KPIs
usage of lead generation tools (FindThatLead, Hunter, ZeroBounce,
Expertise Crunchbase, Sales Navigator, Waalaxy, Mailshake)
creating and running a full team of lead generation and SDR
sales in different industries managers 12-17 employees - recruiting, onboarding, tutoring,
team building and management coordinating
(recruiting, onboarding ) member of board of directors
market analysis
PERSONAL ASSISTANT TO HEAD OF DIRECTORS
concept creations, branding
business creation (LitsLink, WOWHOW, club “KNYAZ”)
negotiations January 2020 - October 2020
customer service
assist board of directors
photo/video shootings
recruiting candidates for companies (different positions to different
worldwide as a model/as
departments, top management as well)
operator
responsible for trying period of new employee, onboarding, giving
photo-video basic editing
and controlling tasks
online-stores creating & running
controlling climate in companies, knowing all the lines and
underlines
organization of business and personal trips, booking flights, hotels,
transfers ect
Languages creating business conferences, meeting partners and shareholders,
Russian & Ukrainian native making all on the highest organized level
opening visas for employees
English fluent
payment systems
Italian intermediate providing a technical communication (mobile operators worldwide)
making all impossible - possible was my main task and feature
 INDIVIDUAL ENTREPRENEUR furniture business
June 2019 - January 2020
Creating business from scratch *market analysis & creating of marketing
strategy, comprehensive business plan outlining a concept,(style and
branding of market entry ). Helping with financial and operational plan.

creating and running social media profiles and an Etsy store (targeting,
google ads etc)
sales deals and client relationships (Ukraine, Europe, USA, Canada)
ongoing operations
managing a team of 3 employees
The investment paid off within 3-4 months. Now it is still a profitable
business.

INDIVIDUAL ENTREPRENEUR Mr.Wok
October 2018 - September 2019
Starting a Pan Asian cuisine restaurant from scratch

planning and сonceptualization
legal requirements and documentation (business registration and
licensing tax registration)
renovation and setup purchasing. Inventory and equipment
staffing and team organization
menu development (menu creation, pricing)
marketing and promotion

FASHION MODEL
March 2010 - August 2023 (part time)
Ukrainian and Russian FW couple of seasons (runways, lookbooks)

Milan agencies Beyond models/Ice models
jobs: Prada, MiuMiu, Brera mode showroom (3 seasons 2018-2022),
Elisa Gaito, Alberta Ferretti, Cedric Charlier, model of Ferrari team
Ukraine at Blancpain racing
Paris jobs: Cedric Charlier, 247 Showroom model till now each season
China ESEE models (9 months) - Shanghai FW model, Tommy Hilfiger
6 months contract, Tao Bao model, Mercedes Benz official model for car
shows in China
Malaysia Tangerine models (6 months)
many shootings for local brands, Fashion week, top job - main model
for Formula one 2016
India Posh models Dheli lots of photoshoots for local brands
(4 months), Bangalore Calvin Klein, Tommy Hilfiger and other European
brands for Indian market
Istanbul Jimmy Key campayne for all the season (magasins, billboards)

References availble
upon request