Олександра

OLEKSANDRA KOTOVA
DIGITAL MARKETING SPECIALIST

CONTACT PROFILE

[открыть контакты](см. выше в блоке «контактная информация») Digital Marketing Specialist with 1+ year of hands-on experience across
B2B lead generation, LinkedIn & email outreach, market research, and SEO
[открыть контакты](см. выше в блоке «контактная информация») content operations. Skilled in GTM/ABM-style prospecting, building and
enriching lead lists in Apollo, Sales Navigator, and Clay, and launching
Bratislava, Slovakia multichannel campaigns via HeyReach and Instantly. Comfortable
improving outreach copy through testing, tracking performance metrics,
[открыть контакты](см. выше в блоке «контактная информация») and maintaining workflows in HubSpot (CRM/CMS). Industry exposure
kotova-395288379/ includes SaaS, AI, biotech, e-commerce, finance, and luxury automotive.
Based in Bratislava (EU time zone), open to remote opportunities.

SKILLS
WORK EXPERIENCE
Lead Generation (B2B) 1080 Ventures (Remote, Full-time) FEB 2025 – PRESENT
GTM & ABM Fundamentals Digital Marketing Associate
ICP & Persona Research Support B2B growth and lead generation programs across
Market & Competitor Research SaaS/AI/biotech accounts, including ICP research, list building, and
outreach execution.
LinkedIn Outreach (HeyReach) Source prospects using Apollo and LinkedIn Sales Navigator, segment
Email Outreach (Instantly) lists by ICP criteria, and enrich data in Clay (company + contact
signals).
Lead Sourcing (Apollo) Launch and optimize multichannel outbound campaigns: LinkedIn
LinkedIn Sales Navigator (HeyReach) + email (Instantly), improving results via iterative testing of
hooks, CTAs, and personalization angles.
Data Enrichment (Clay)
Monitor key outreach and funnel metrics (acceptance rate, reply rate,
Outreach Copywriting & A/B positive replies, meetings), summarize insights, and propose
optimizations.
Testing
Support website and content operations in HubSpot (CMS):
CRM & CMS (HubSpot) publish/format pages, update layouts, and keep marketing assets
SEO Content (WordPress, Ahrefs) consistent.

On-page SEO & Internal Linking Assistant to CMO (Interim / Project-Based) Sep 2025 – Jan 2026
Basic Link Building
Conducted market and competitor research (positioning,
Reporting & Metrics Analysis differentiators, pricing cues, messaging angles) and translated findings
into actionable GTM notes.
Google Ads Basics
Assisted with Apollo campaign launches (audience selection, sequence
Meta Ads Basics setup, copy review, performance checks).
Coordinated SEO blog production: topic research, outlines, publishing
Communication & Collaboration
in HubSpot/WordPress-style flows, and on-page cleanup (headings,
Analytical Thinking internal links, metadata basics).
Time Management & Ownership Maintained CRM hygiene in HubSpot, ensuring accurate lead status,
notes, and handoff-ready data.
WORK EXPERIENCE
Lex (Remote, Full-time) FEB 2025 – PRESENT
Lead Research Specialist
Researched target accounts and decision-makers to support outbound programs: roles, org
structure, relevance signals, and personalization angles.
Built high-quality prospect lists using Sales Navigator + Apollo, ensuring correct titles, seniority,
and industry filters aligned with ICP.
Used Clay/enrichment workflows to improve data completeness (emails, company context,
triggers), enabling better personalization.
Supported outreach team with copy improvement suggestions based on response patterns and
lead feedback.
NGO @Chas Ye (Remote, Full-time) NOV 2024 – MAR 2025
Lead Research Specialist
Assisted with Google Ads campaign setup and optimization (keyword research, ad copy drafts,
basic structure).
Monitored performance and supported routine optimizations (negative keywords, ad relevance
improvements, CTR-focused iterations).
Worked with analytics basics to understand traffic quality and campaign outcomes (foundational
GA/measurement awareness).

Volcano Digital Agency (Hybrid, Prešov, Slovakia) SEP 2024 – MAR 2025
Lead Research Specialist
Created content plans and social assets: stories, short videos, post concepts, and basic brand-
style materials.
Helped maintain consistent brand communication and visuals across platforms; supported
community interaction and content coordination.
Tracked basic engagement metrics and prepared simple performance summaries.

EDUCATION

Bachelor’s Degree, Engineering SEP 2022 – JUN 2025
Industrial Management | Technical
University of Košice

LANGUAGES
Ukrainian - C1
English - B1+/B2 (Upper-Intermediate)
Slovak - B1+