Олександра

Oleksandra Kotova
Motivation
I gained digital marketing experience through free courses and
hands-on practice, focusing on SMM, targeting, and PPC. During
my internship at a Slovak marketing agency, I created Instagram
content and TikToks, boosting engagement and brand
awareness. I also launched a Meta ad campaign from scratch
Contacts with a €400 budget to generate leads.
Additionally, I have experience working with Google Ads in the
LinkedIn NGO "Chas Ye", where I launched campaigns, including
Performance Max. My skills in content creation, targeted ads, and
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PPC help me understand audiences, build effective campaigns,
Telegram
and drive results. I'm eager to develop further in PPC and
contribute to your team’s success.
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Why me:
I am goal-oriented and adapt quickly, with hands-on
Slovakia, Presov
experience in targeting and campaign management. My
ability to analyze data, optimize ads, and drive results
allows me to create effective strategies. With a strong
Hard Skills motivation to grow, I’m ready to bring value to your team
and contribute to successful campaigns.
Experience:
Digital Marketing
SMM Specialist (Internship)
SMM (Social Media Marketing)
Volcano digital agency
Content Marketing September 2024 - present day
Lead Generation Create content for Instagram Stories, posts, Reels, and
TikTok to attract customers.
Targeting & PPC (Meta Ads, Google Ads –
Analyze content performance and adjust strategies to
Search & Performance Max) maximize audience reach.
Ad Copywriting & Creation of Persuasive Design creatives for Meta Ads to boost brand
Advertising Texts
awareness.
Freelance Targetolog
Copywriting
October 2024 - December 2024
Brand Management & Positioning Launched and managed Meta Ads campaigns from
Market Research & Competitive Analysis scratch, focusing on lead generation.
Built remarketing audiences, conducted A/B tests, and
Using Graphic Design Tools (Canva, Figma,
continuously optimized creatives.
Adobe Photoshop) Managed a €400/month budget for a B2B campaign in
The Use of AI in Marketing Slovakia, generating 45 leads, 3 of which converted into
clients.
PPC Specialist
January 2025 - present day
Launched Search and Performance Max campaigns
Soft Skills types in Google Ads for the non-governmental
organization Chas Ye.
Management Skills
Time management Skills Education
Creativity
Bachelor of manufacturing
Communication
management Technologies 2022-2025
Critical Thinking Technical Univesity Of
Slovak - B1 Kosice
English - B2
2024
Ukrainian - C2 Digital Academy Certificaltions
Russian - C2 Great Learning Academy
Italian - A2 TechMagic Academy
Social Media Marketing
Email Marketing
Introduction to Digital Marketing
Genius.Space