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TAMARA BUTKO
Project Manager
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Tamara Butko

CAREER SUMMARY
Professional TV and Digital marketing manager with expertise in new business development, media sales,
content creation, and media sales across multi-channel digital, TV, OTT, and social media strategies for brands.
Skilled in managing cross-functional teams and delivering high-ROI campaigns. Experienced in client relations,
client service, and end-to-end project delivery, from strategy through to successful implementation.

WORK EXPERIENCE
TV AND DIGITAL MEDIA MANAGER, PROMODO 2019 – 08/2025
Launched and scaled a new media division at Promodo, integrating TV, OTT, and
• Kyiv, Ukraine
digital channels, achieving +360% revenue in 2023 and +120% in 2024.
Led cross-functional teams on high-budget campaigns, delivering KPIs and
•

mitigating risks.
Secured major clients like LENOVO through impactful media strategies.
•

Built partnerships with leading platforms (SETANTA Sport, OTT platform
•

MEGOGO, Film.ua Group, top TV channels) to expand reach.
Drove innovation by combining digital marketing, research, and creative
•

solutions.
Managed complex negotiations and high-stakes decisions to deliver scalable,
•

profitable outcomes.
Oversaw end-to-end campaign delivery, from concept to reporting and
•

optimisation.

SALES MANAGER & TV CONTENT PRODUCER, HIGHLINE MEDIA 2011 – 2018
Produced high-quality TV content with smooth operational and production
• Kyiv, Ukraine
management.
Launched a children’s TV series for Hasbro, overseeing concept, sales strategy,
•

production, and hosting.
Directed design and marketing teams and coordinated with senior stakeholders.
•

Developed and implemented content strategies targeting key markets and
•

audiences.
Met deadlines and upheld quality standards, strengthening the media group’s
•

reputation.

HEAD OF INTERACTIVE DEPARTMENT, STB TV CHANNEL 2006 – 2011
Led a creative team producing 500+ ads for 8 TV channels.
• Kyiv, Ukraine
Built a strong brand presence across digital platforms with targeted marketing
•

strategies.
Collaborated with marketing, cross-functional teams, and external partners.
•

Monitored campaign performance to drive improvements and implement
•

changes.
Advised on marketing and business development aligned with brand goals.
•

Maintained clear records and reports to track progress and ensure accountability.
•
EDUCATION: MASTER'S DEGREE IN PHILOLOGY AND LITERATURE
MASTER'S DEGREE IN PHILOLOGY AND LITERATURE, 1999 – 2004
Vynnychenko Central Ukraine State Pedagogical University

SKILLS
Personal Skills Professional Skills
Time Management | Interpersonal Communication | Team Working | Leadership | Negotiation | Conflict
Adaptability | Detail-Oriented | Creativity Resolution | Stakeholder Communication |
Documentation | Project Management | Contracts
Core Skills Handling | Marketing | Innovation | Strategy
Media Strategy & Brand Integration | Business Development | KPIs Monitoring | Cross-Functional
Development Planning | Content Creation | Digital Collaboration | Community Building | Global Impact
Marketing | Client Relationship Management | Sales
& Marketing | Commercial Growth | Revenue
Generation | Social Media Marketing | Advertising |
Public Relations | Marketing Communication |
Contract Handling | TV Production | Resource
Utilization | Budgeting | Brand Awareness & Visibility
Optimisation

LANGUAGE
English Ukrainian
C1 Level Native

CERTIFICATIONS
Cutting Edge: Video Editing 101