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Mariia Kshevdynska, Digital Marketing
Warsaw, Poland · [открыть контакты](см. выше в блоке «контактная информация») · [открыть контакты](см. выше в блоке «контактная информация»)

Marketing student with a strong foundation in digital marketing and a growing focus on
strategic brand development, online & offline campaign execution and consumer engagement.
Equipped with hands-on experience in SEO, SEM, and social media strategy. Passionate about
combining creativity with data-driven insights to design impactful marketing campaigns.

EMPLOYMENT HISTORY
May 2024 - Aug 2024 Customer Service Representative, BlissClub Remote

Provided customer support via email and phone, helping potential customers with product
inquiries, sales, and website management.
Helped design and manage banner ads, contributing to the brand’s online marketing
efforts.
Assisted customers in troubleshooting online shopping issues, improving customer
satisfaction by 10%.

Oct 2023 - Feb 2024 English Language Teacher, BoSchool Remote

Taught English to non-native speakers, adapting lessons to different learning styles and
proficiency levels.
Developed engaging educational materials and personalized learning plans.
Enhanced students' communication skills, fostering confidence in international and
professional settings.

EDUCATION
Oct 2022 - Jun 2025 Digital Marketing, Collegium Civitas Warsaw

Relevant Coursework: SEO/SEM, Web Analytics & User Experience, Strategy & Planning,
Project Management, Social Media Marketing, Email & Mobile Marketing, Influencers in
Marketing, Fashion Marketing, Personal Branding.
Course Projects:
Developed a comprehensive advertising campaign and buying model for IKEA.
Created an ecotourism project plan for the Tatra Mountains, managing resources and
timelines with Gantt charts and achieving project milestones under budget.
Designed a rebranding strategy and social media plan for The Guardian to enhance its
digital presence.

Sep 2011 - May 2022 Specialized School No. 1 (Lyceum No. 1 since 2023) Lutsk, Ukraine

Completed general education over 11 years, acquiring a solid foundation across multiple
academic disciplines.

LEADERSHIP & VOLUNTEER EXPERIENCE

7-9 Jun 2024 Volunteer, PIASA World Congress Warsaw

Assisted with event coordination and logistics to ensure a smooth experience for attendees
and speakers.
Engaged with participants to provide information about the congress, enhancing their
understanding of event schedules and activities.
Collaborated with a diverse team of volunteers and organizers to facilitate networking
opportunities and workshops, promoting meaningful connections within the industry.
2023 - Present Mentor for New Students, Collegium Civitas Warsaw

Guided new students through academic and social life in Warsaw, offering support with course selection,
university processes, and integration into the community.
Helped newcomers adjust to life in a new city, enhancing their university experience.

SKILLS

Digital Marketing Expertise:

SEO/SEM
Social Media Strategy (Facebook, Instagram, TikTok)
Email Marketing Campaigns

Strategic Marketing & Campaign Evaluation:

Evaluated marketing campaigns to align with target audience behavior and brand goals.
Developed strategies for influencer partnerships, integrating audience analysis into campaign planning.
Applied insights from coursework in Influencers in Marketing and Fashion Brand Management to improve
campaign effectiveness.

Tools & Platforms:

Google Ads: Basic knowledge; worked on project-based campaigns
Google Analytics: Familiar with tracking, reporting, and analyzing user behavior
Google Tag Manager (GTM): Basic understanding of tag management
SEMrush & Ahrefs: Basic exposure during coursework for SEO and keyword research
HypeAuditor: Familiar with influencer discovery, audience analysis, and campaign tracking.
MS Excel: Comfortable with data entry, analysis, and budgeting but still refining speed and efficiency

Customer Service:

Strong experience in email and phone-based customer support
Managing client inquiries and troubleshooting issues with products, sales, and websites

Soft Skills:

Strategic Thinking: Capable of developing marketing strategies tailored to client needs
Problem-Solving: Proven ability to resolve customer issues and deliver project-based solutions
Communication: Strong written and verbal communication skills in multiple languages
Teamwork & Collaboration: Worked cross-functionally on projects and volunteer activities
Adaptability: Able to thrive in fast-paced, evolving environments and manage multiple tasks
simultaneously
Attention to Detail: Ensuring brand consistency, high-quality content, and accurate campaign tracking

LANGUAGES

Ukrainian: Native

English: Advanced (Cambridge English B2)

Polish: Intermediate