Катерина

Kateryna Burlak
Warsaw, Poland | [открыть контакты](см. выше в блоке «контактная информация») | [открыть контакты](см. выше в блоке «контактная информация») |[открыть контакты](см. выше в блоке «контактная информация»)

Link for my Portfolio
SUMMARY
Aspiring Affiliate Manager & Junior Media Buyer with experience in digital marketing,
performance advertising, and partner management. Hands-on experience in Facebook Ads &
TikTok Ads through freelance projects, testing audience engagement and optimizing traffic.
Skilled in data analysis, campaign tracking, and CRM tools (Salesforce, HubSpot). Looking to
contribute to affiliate partnerships and paid media campaigns, leveraging analytical insights for
optimization.
EXPERIENCE

TE Connectivity (Global Electrical and Electronic Manufacturing Corporation)
Customer Care Associate| July 2023 – Present
• Lead a team of interns, optimizing workflow and task delegation for customer support and B2B interactions.
• Assisted in structured order tracking, shipment reports, and CRM updates (Salesforce, HubSpot).
• Created data-driven forecasts, improving resource allocation and reducing stock discrepancies.
• Implemented order acceleration strategies, reducing average fulfillment time and improving client satisfaction.
• Conducted data-driven order analysis, identifying patterns that helped optimize sales and logistics performance.
• Led training initiatives for new hires, accelerating onboarding and knowledge transfer to ensure smooth team
integration.
• Supported affiliate and partner relations, ensuring smooth communication and issue resolution for B2B clients.

AirVape (FMCG Industry)
Digital Marketing Assistant
Cracow, Poland | November 2022 – June 2023

• Participated in A/B testing to assess customer engagement strategies and optimize performance.
• Worked alongside UX/UI teams to improve website user experience and retention rates.
• Contributed to localized marketing efforts, supporting sales growth in key regions.
• Assisted in email marketing campaigns, enhancing brand awareness and customer engagement.
• Gained experience in Google Analytics and performance tracking for digital campaigns.
QueenBee Poland (iGaming Industry)
Sales Representative
Cracow, Poland | June 2022 – November 2022

• Engaged in partner and client outreach, helping build long-term relationships and improve retention rates.
• Secured high-value business partnerships, representing the company at SiGMA World Gambling Festival,
generating a pipeline of quality leads and increasing business growth.
• Conducted competitor research, helping refine product positioning strategies.

FREELANCE PROJECTS

• Marketing Strategy | KoloDanceStudio (Health and Wellness) | September 2023 – December 2023
Developed market trend analysis and provided strategic advice on brand identity for international expansion.
• Social Media Marketing | Laser Medical Odesa (Private Clinic) | January 2024 – March 2024
Successfully executed a targeted advertising, advertising campaign and content creation to increase clinic
visibility and client acquisition.
• Marketing Automation Integration | October 2024
Developed a website on WIX and integrated it with ActiveCampaign for email automation.
Created automated workflows for appointment bookings and confirmations. Connected the automation to a
CRM system, successfully directing leads into Google Sheets. Implemented a dynamic document update feature
that syncs client confirmations to Google Sheets.
SKILLS
AFFILIATE & DIGITAL MARKETING
• CPA, CPL, CPC, CPM Models
• Partner Outreach & Affiliate Management
MEDIA BUYING & TRAFFIC OPTIMIZATION
• Facebook Ads (Basic Knowledge)
• Google Ads (Basic Knowledge)
• A/B Testing
• CPC, CTR, CPM, ROI, EPC Analysis
SOFT
• Analytical Mindset – Critical Thinking | Problem Solving | Attention to Detail | Curiosity
• Effective Communication – Leadership | Teamwork | Conflict Management | Public Speaking | Empathy
• Adaptability – Learning New Tools | Flexibility | Handling Changes
• Creativity – Innovative Thinking | Content Creation | Campaign Design | Process Design
TECHNICAL
• Microsoft Office – Outlook | Excel | Word | PowerPoint | Power BI
• SaaS – SAP | Salesforce | HubSpot |ActiveCampaign
• Google tools - Google Analytics | Google Sheets
• Digital Editing - Final Cut Pro | Adobe Premiere | iMovie
• A/B Tools – Optimizely
LANGUAGES
English – Fluent | Polish – Fluent | Ukrainian – Native | Russian – Native

EDUCATION
Andrzej Frycz Modrzewski Cracow University | International Trades
Cracow, Poland | October 2021 – July 2024
• GPA 4.00
• Main Studies – Principles of Marketing | Selected Statistics | Mathematics | Macroeconomics | Microeconomics
| Foreign Trade Organization | Foreign Trade Documentation | Accounting | Brand Identity | Finance & Banking
• Diploma Thesis – “Foreign Trade Organization on the example of TE Connectivity”

CERTIFICATIONS
• Google Digital Marketing & E-commerce Professional Certificate
• Product Management Marketing: Dekker's Product Marketing MBA
• Microsoft Excel – Advanced Excel Formulas & Functions
• The Complete Project Manager Course
HOBBIES
Media Marketing | Digital Marketing | Social Media Content creation | Trend Awareness | Networking | Editing | Acting
| Dancing |Volunteering | Tennis | “The Office” | Psychology | Networking |Creative Writing

I agree to the processing of personal data provided in this document for realising the recruitment process pursuant to the Personal Data Protection Act of 10 May
2018 (Journal of Laws 2018, item 1000) and in agreement with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the
protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data
Protection Regulation).