Alina

Alina

Krutoholov
UX/UI Designer, Product Designer
Contact Summary
Location: Kyiv, Ukraine - office, remote I am a product and UX/UI designer with deep experience in e-commerce and a multidisciplinary
creative background. I have 1 year of hands-on experience in a product team, around 2 years
PHONE NUMBER: [открыть контакты](см. выше в блоке «контактная информация») as a UX/UI designer in an e-commerce agency, 3 years in graphic design, and over 9 years in
the film industry.

Telegram: @alinakrutoholov
I create interfaces that deliver measurable business results while providing outstanding user
Email: [открыть контакты](см. выше в блоке «контактная информация») experiences. Working in product teams has sharpened my product thinking and cross-
functional collaboration, while agency experience strengthened my ability to design visually
LinkedIn: Alina Krutoholov appealing, conversion-focused solutions. My film background helps me approach projects as
cohesive stories and develop unconventional solutions that stand out.

Behance: Alina Krutoholov
I combine aesthetics, usability, and a marketing-informed mindset to craft products that not
only function flawlessly but also resonate with users — making their experience simpler,

SKILLS smarter, and more engaging.

Product & Business Impact:
User Research and Strategy

Experience
Customer & Competitor Analysis

User Analytics and Stakeholders Interviews
2025 - 2026 | Amo apps | web Designer
A/B Testing
I design B2C e-commerce websites for physical products, focusing on
Conversion Optimization
scalable systems, conversion growth, and user behavior.
Strategic Thinking

Data-Driven Design Decisions My main responsibilities include:
Designing e-commerce layouts for the Shopify platform, aligned with business goals and
Experience Architecture user behavior

Information Architectur e
Building and scaling a design system from scratch, including components, guidelines, and
User Flows
consistency maintenance

Customer Journey Mapping
Validating design decisions through A/B testing in collaboration with the marketing team

User Personas & Scenarios
Designing responsive interfaces for various devices and online shopping scenarios

Wireframing & Prototyping
Creating advertorials and landing pages focused on conversion growth

Interaction Design Developing interactive prototypes to test user flows before development

Producing visual content using product assets to strengthen brand presence and
Interface & Systems engagement
W eb Design
Additional contributions:
Mobile Design (iOS, Android)
Creating product mockups for marketing and e-commerce materials

Responsive & Adaptive Design
Preparing creative briefs for product photoshoots, ensuring visual consistency and
UX Writing
conversion-focused presentation
Color, Typography & Composition

Material Design

Human Interface Guidelines
2023 - 2025 | Sense Production | UX/UI Designer
Design Systems Development & Scaling

Atomic Design Methodology I design B2C and B2B e-commerce websites, focusing on modern interfaces that combine
visual appeal, user-friendliness, and clear business outcomes.

Languages
My main responsibilities include:
Conducting market and competitor analysis to identify trends and best practices that
influence product design

Developing UI solutions based on existing systems to improve usability and visual
English Upper-intermediate consistency

Contributing new components and visual solutions to the design system

Tools
Creating responsive designs for various devices and screen sizes

Building interactive prototypes and animations
Additional contributions:
Figma, Adobe Photoshop, Adobe Premiere Pro, Mosh-Pro, L ogo&pattern design and development of brand guidelines

Gemini, Midjourney, Ideogram, FireFly, ChatGPT, Notion, Mascot creation and writing the character’s backstory

Maze, Miro, Trello, Keynote, Jira, HTML & CSS (basics) Designing internal presentations

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Alina

Krutoholov
UX/UI Designer, Product Designer
Courses Experience
Genesis Academy: UI/UX School 2023 - 2025 | 6037 | part-time Graphic Designer
online | 2023 I created visual concepts and innovative advertising materials for a product, focusing on
promoting its features and benefits. Additionally, I reviewed and provided feedback on the
Mate academy: UX/UI course (Grant from IT creative work of other designers, ensuring the consistency and quality of visual communication
Generation) across the marketing campaigns. This role helped me develop a strong eye for detail, critical
thinking skills, and the ability to maintain high creative standards while working on various
Flex education | 2022 - 2023 marketing projects.
Creative Practice: 6 instrumental and design 2022 | Instagram account | Graphic Designer
cources I developed the visual identity and successfully launched the Instagram page for a
online | 2022 cosmetologist’s personal brand. I created visual concepts and reusable templates, designed
engaging content including posts, stories, and promotional roll-ups, and prepared printed
materials such as business cards and certificates. Additionally, I built content plans to maintain

Education
a consistent presence and organized photo shoots to produce original visuals tailored to the
brand’s aesthetic.
2017-2022 | FILM INDUSTRY | First assistant director
Kyiv National I. K. Karpenko-Karyi University of
I worked in the film industry for over 9 years, planning, launching, and coordinating production
Theatre, Cinema and Television processes for more than 30 projects, including TV series, feature films, and documentaries.
Bachelor | Master in Film and TV Production
During the last 5 out of 9 years, I led production teams, often consisting of over 100 people,
(both qualifications with honors) | 2012 - 2018 ensuring smooth collaboration across all departments. I also have practical experience working
with the Scrum approach, which helped me effectively manage deadlines, priorities, and
maintain control over projects in high-intensity environments.

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