Софія

SOFIA
SHCHERBYCH
DIGITAL MARKETER

SUMMARY
Results-driven digital marketing professional seeking to
boost brand awareness, market share, and revenue growth.
With experience in developing and executing digital
CONTACT marketing campaigns, I am skilled in utilizing tools like
Google Analytics, SEO, content marketing, and social media
[открыть контакты](см. выше в блоке «контактная информация») advertising. My strong analytical skills and creative approach
allow me to optimize marketing strategies and deliver
[открыть контакты](см. выше в блоке «контактная информация»)
measurable results. Passionate about staying up-to-date with
Linkedin: Sofia Shcherbych industry trends, I am eager to contribute my expertise to
Instagram: Sofia Shcherbych impactful projects in a dynamic, collaborative environment.
Wolomin, Poland
Ready to work remotely
EXPERIENCE
Project: Business Marketing Strategy Analysis and
SKILLS Optimization for Laba Online School
Technologies: Google Ads, Meta Ads, Google Keyword
Market Analysis: Conducting market and
Planner, Semrush, Canva, Google Analytics.
competitive analysis, using research tools
Conducted a SWOT analysis.
Digital Advertising: Google Ads,
Estimated the budget.
Facebook/Instagram campaigns,
Researched the market and competitors.
keyword research, audience targeting
Segmented the market.
SEO & Content: On-page/off-page SEO,
Set short-term goals and KPIs.
content optimization
Established customer acquisition (channels like Google
Digital Strategy: Developing strategies,
Ads and Meta Ads).
integrating marketing channels
Optimized SEO.
Marketing: Content, social media, email
Established content marketing plan for 2 weeks.
marketing
Developed a publication plan for Instagram for a month.
Analytics & Reporting: Google Analytics,
Implemented retention strategies such as email
reporting to stakeholders
marketing and remarketing.
Polish: Upper-Intermediate

TOOLS EDUCATION
Google Ads, Google Ads Library High School. Battle of Warsaw 1920 years
Google Keyword Planner Complete general secondary education, police
Google Analytics 4
profile
Meta Business Manager
2022-2024
Meta Ads, Meta Ads Library
Microsoft Excel / Google Sheets
Social Media Platforms (Facebook, ADDITIONAL EDUCATION
Instagram, LinkedIn) Digital Marketing Basics course at Mate
Email Marketing Tools (SendPulse)
academy (Certificate)
SEO Tools (SEMrush, Ahrefs, Serpstat)
Graphic Design Tools (Canva)