Світлана

Svitlana Kravchenko
UX/UI Designer
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Kyiv, Ukraine

PROFILE PROFESSIONAL EXPERIENCE
UI/UX designer and Meta ads specialist with hands- UX/UI Designer & Meta Ads Specialist from (NDA)
on experience in digital campaigns and interface 01/2024 – 05/2025
design. After completing my training, I worked on a Created modern and user-friendly interfaces during a
project where I generated 59 leads for a paid product professional UI/UX design course, with a focus on usability,
at $8 per lead and received 238 webinar accessibility, and responsive design.
registrations at just $0.60 each. Designed landing pages and mobile-friendly layouts in Figma,
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Completed several UI/UX projects, including a food based on user flow, persona research
delivery mobile app, a creative web platform for Conducted competitor analysis and applied UI patterns to
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creative professionals, and a marketing agency increase conversion and engagement
website. Skilled in combining design, performance Prototyped interfaces in Figma with interactive elements and
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marketing, and data-driven thinking to achieve micro-interactions
measurable results. Developed a personal portfolio website, combining strong
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visual identity and functional UX
SKILLS Launched Meta Ads campaigns for educational projects
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Created visual content for ads (static & animated) using
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User Research, Strategy, Design Thinking, Double Canva and Figma Set up Facebook/Instagram campaigns:
Diamond Methodology defined goals, audiences, placements, and budget
Customer Journey Mapping, Stakeholder Tracked performance through Ads Manager (CTR, CPC, CPM),
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Interviews, Usability & Heuristic Testing optimized creatives and texts

Web Design, HIG, Material Design, Color Theory, Sales Manager
Canva & similar tools 11/2017 – 2025
Delivered expert client consultations, contributing to a 20%
Facebook & Instagram Ads: setup, targeting,
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growth in repeat business over eight years.
objectives, funnel strategy
Managed an average of 40 monthly orders with a strong
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Ad copywriting, visuals (images/videos), A/B focus on accuracy, efficiency, and on-time delivery.
testing (CTR, CPC, CPM) Oversaw the entire sales cycle — from initial outreach to post-
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sale client support — ensuring high customer satisfaction.
Meta Pixel implementation, basic Facebook Ads
Processed over 7,000 documents, including invoices,
Manager, audience segmentation
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delivery notes, and tax forms, using 1C and Excel.
Campaign reporting and performance tracking Independently optimized the 1C system to streamline the
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(Google Sheets / Excel) invoicing process, reducing document preparation time by
approximately 20%.
Figma
Photoshop PROJECTS
DAZHBO
LANGUAGES
- a vibrant mobile app with an intuitive orange-themed
English (Intermediate) interface that makes browsing and ordering food quick and
enjoyable. Users can easily explore menus, save their favorite
dishes, and track deliveries in real time.
EDUCATION
LookSpace
Master’s Degree in International Management, - a platform designed for creative professionals to find
University of Economics and Law "KROK" inspiration, create mood boards, showcase their work, and
2004 – 2009 discover job opportunities from companies. Responsive web
and mobile versions ensure smooth use across all devices.
COURSES SKelArt
UI/UX design, Mate academy - a sleek portfolio website integrating UI/UX design services
and targeted Facebook and Instagram advertising. Both web
Media buyer, Valeria Ternova and mobile versions help clients explore case studies, request
services, and receive expert consultations.