Ferneys

SALES MANAGER - HOSPITALITY MANAGEMENT

FERNEYS DAVID ALVAREZ ARGUMEDO
Sales Manager and Hospitality Management with over 15 years of experience in the strategic management of sales within the
hospitality industry. I have a proven track record in leading high-performance teams and achieving ambitious commercial
objectives. My ability to effectively lead sales teams, develop and execute innovative marketing and sales strategies, and manage
strong relationships with clients and suppliers has resulted in significant revenue growth and enhanced customer satisfaction. I
excel in planning and executing initiatives that optimize profitability and operational efficiency, using an analytical approach to
adapt strategies based on market trends and competition. My skills include a strong customer orientation, strategic negotiation,
effective communication, and rigorous financial management. I seek to bring my passion for service excellence and my ability to
lead teams to success to an organization committed to innovation and sustainable growth.
EMAIL PHONE
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WORK HISTORY
Deputy Sales Manager
2022-06 - 2024-08
HEINEMANN AMERICAS – (ONBOARD ROYAL CARIBBEAN CRUISES)
Coordinated and supported the store manager in supervising and guiding the sales team, ensuring a productive and motivating work
environment.
Facilitated continuous staff training, focusing on enhancing their sales skills and product knowledge.
Interpreted guest needs and identified purchasing trends to offer a personalized and high-quality shopping experience. Managed store
inventory with a focus on asset protection, including periodic counts and stock control.
Achievements:
Successfully increased sales through the implementation of new sales tactics and staff training.
Improved customer satisfaction by enhancing satisfaction scores, thanks to the creation of a more personalized shopping experience and
accurate identification of guest needs.
Awarded for Outstanding Performance in Stores for Heinemann Americas on the Wonder of the Seas 2023.

Promotions Ambassador
2021-12 - 2022-06
HEINEMANN AMERICAS – (ONBOARD ROYAL CARIBBEAN CRUISES)
Delivered exceptional service to guests, ensuring each interaction was memorable by demonstrating deep product knowledge.
Fostered customer loyalty by providing personalized recommendations and highlighting unique product features.
Informed guests about special offers and new products, using persuasive sales techniques to promote store promotions. Planned and
executed the promotional planner, ensuring each promotion aligned with sales strategies and enhanced the guest shopping experience.
Achievements:
Increased sales in promotional areas by implementing innovative strategies and creating engaging experiences during promotional events.
Nominated for Employee of the Month for Heinemann Americas on Royal Caribbean’s Independence of the Seas.

Sales Agent
2021-06 - 2021-12
HEINEMANN AMERICAS – (ONBOARD ROYAL CARIBBEAN CRUISES)
Assisted customers in a positive, courteous, and discreet manner, addressing their needs and ensuring a pleasant and personalized shopping
experience.
Provided detailed recommendations and advice on products such as fine watches, jewelry, and general merchandise, tailoring suggestions
to each customer's interests and preferences.
Achieved effective sales of merchandise, including fine watches, jewelry, custom jewelry, and other products, significantly contributing to
sales targets achievement.
Welcomed guests on embarkation day, providing a warm greeting and assisting with any initial queries or needs, establishing a positive first
impression.
Achievements:
Increased sales through personalized selling techniques and effective cross-promotion.
Optimized transaction registration processes, reducing transaction times and enhancing efficiency and customer satisfaction.

Shopping Ambassador - Product Manager
2017-04 - 2020-06
DUFRY – (ONBOARD NORWEGIAN CRUISE LINE CRUISES)
Conducted weekly and monthly analysis of category and brand development, evaluating sales performance and customer product
acceptance.
Identified market trends and opportunities to adjust strategies and enhance product offerings.
Collaborated closely with the Department Manager to coordinate and monitor categories, ensuring effective
implementation of product actions and novelties.
 Supervised the implementation of promotions, ensuring product availability, appropriate marketing materials, and conducting tests to
maximize promotion impact. Achievements:
Implemented significant improvements in inventory management and product administration processes, reducing operational costs and
improving availability of key products.
Awarded High Performance Employee in Stores (Norwegian Cruise Line) Ncl Bliss 2018. Awarded High
Performance Employee in Stores (Norwegian Cruise Line) Ncl Bliss 2019.

Reception Supervisor
2015-03 - 2017-04
SOFITEL SANTA CLARA HOTEL
Provided support and assistance to the reception team, guest services, and business center, ensuring high-quality service and compliance
with standards.
Supervised operations from check-in to check-out across various shifts and rotations, ensuring a smooth and positive experience for guests.
Demonstrated leadership by being present and visible during critical operational moments, ensuring an effective and professional work
environment.
Achievements:
Implemented new policies and procedures that enhanced the efficiency of the check-in/check-out process, reducing average wait times
and increasing guest satisfaction.
Awarded Employee with high Opera Hotel Software skills at Hotel Sofitel Santa Clara 2017.

Revenue Auditor
2014-01 - 2015-03
SOFITEL SANTA CLARA HOTEL
Conducted daily revenue audits, verifying accuracy and causality of interfaces, and reconciling foreign currency to ensure financial accuracy.
Supervised and verified cashier transactions, ensuring accuracy in cash handling and transactions.
Reconciled guest accounts and generated deposits, managing refunds and verifying reconciliation between Opera, Daily, and Nova software
to ensure data consistency in financial records.
Achievements:
Implemented enhanced reconciliation and verification procedures, reducing discrepancies and improving accuracy in tips and refund
records.

Night Auditor - Receptionist
2010-10 - 2014-01
SOFITEL SANTA CLARA HOTEL
Registered guest rooms, providing detailed information about hotel services and outlets, and processing charges and accounts accurately.
Provided information on rates, effectively upselling to maximize hotel revenue. Programmed magnetic keys and handled special guest
requests.
Audited rate segmentation and room information, correcting and modifying rate segments as necessary. Reviewed daily arrivals, ensuring
accuracy of origin and destination information.
Achievements:
Implemented enhanced audit and daily closing procedures, reducing errors and ensuring accuracy in report generation for management
and immigration authorities.

Guest Services
2010-01 - 2010-10
SOFITEL SANTA CLARA HOTEL
Answered incoming calls from guests, providing support with requests and needs within the hotel.
Made courtesy calls to guests, offering suggestions on places to visit in the city and coordinating with the butler for VIP guests or special
needs.
Provided detailed information about hotel services, managing reservations when the reservations department was unavailable.
Achievements:
Implemented an enhanced verification system for daily room charges and invoices, reducing discrepancies and improving guest satisfaction.

Night Auditor
2005-08 - 2008-05
OCEANIA ESTELAR HOTEL
Conducted daily audits of the hotel, verifying the accuracy of daily charges and invoices to ensure financial accuracy.
Verified room rates, correcting discrepancies as necessary to maintain consistency in financial records.
Processed daily check-ins and check-outs, ensuring accurate application of payments and records in Opera software at the end of the day.
Achievements:
Implemented enhanced audit and nightly registration procedures, reducing errors and improving accuracy in report generation sent to
immigration authorities.
EDUCATION
Bachelor in Hospitality Management INSTEMOL - SENA Bachelor in

Marketing and Sales SENA Bilingual Administrative Assistant

- 2010-06
- 2005-07
- 2003-12 CENTRO COLOMBO AMERICANO

SKILLS
Strategic Sales Planning and Client Relationship Management

Market Analysis and Insights

Team Leadership and Development

Negotiation Skills and Revenue Management

Effective Communication and Problem-Solving Abilities Adaptability and

Innovation

SOFTWARE
Microsoft Office (Word, Excel, Power Point)

E- Front / Fidelio / Micros pos / Opera / Zeus / Dufry Pos Infogenesis / Crunch

Time / A400 / Colonial

LANGUAGES
English: C1 (Advanced)

ADDITIONAL EDUCATION
Efective communication & Facilitation skills
2024-03
ROYAL CARIBBEAN L & D Shorex

Crew Observer

2021-06
ROYAL CARIBBEAN UNIVERSITY Building

Rapport

2021-06
HEINEMANN AMERICAS

Humanology HEINEMANN AMERICAS The Psychology of Selling HEINEMANN

AMERICAS Concierge “Creating a Magic Service"

2021-06
2021-06
2017-10
ASOCIACIÓN DE CONSERJES DE COLOMBIA – COTELCO Basic Butler

Course

2017-08
MODERN INSTITUTE OF BUTLERS
Basic Safety Training for Mariners NORWEGIAN CRUISE LINE Security

Awareness Training NORWEGIAN CRUISE LINE Crowd Management for

Frontline Guest Service Personnel NORWEGIAN CRUISE LINE Electronic

Security at Point of Sale (POS) COTELCO- REDEBAN Water Safety and Rescue

COLMENA ARP Emergency Response Teams COTELCO – ESTACIÓN DE BOMBEROS

Entrepreneurship and Business Management

2017-07
2017-05
2017-04
2015-05
2007-08
2007-06
2007-06
SENA