Анастасія

Anastasiia Plihina

Nationality: Ukrainian Gender: Female Address: Ukraine (Home)

EDUCATION AND TRAINING

01/09/2020 – 30/06/2024 Kyiv, Ukraine
PUBLIC RELATIONS AND JOURNALISM Kyiv National University of Culture and Arts

• Development and implementation of PR and communication strategies
• Media relations, press releases, interviews, and public communications
• Journalism practices: news writing, analytical articles, and editorial content
• Media psychology, public opinion analysis, and audience research
• Digital communications, social media management, and content creation

Level in EQF EQF level 6

02/09/2022 – 27/06/2023 Cardiff, United Kingdom
ACADEMIC STUDY SKILLS Cardiff and Vale College

• Academic English (B2 level): development of written and spoken skills for higher education
• Basic academic mathematics and logical thinking
• Academic writing skills: essays, reports, analytical texts
• Research skills and working with academic sources
• Preparation, presentation and defence of an individual academic project

Level in EQF EQF level 4

15/09/2022 – 31/07/2023 Cardiff, Ukraine
EDUCATION AND SOCIETY Cardiff University

• Understanding the relationship between education systems and social structures
• Analysis of social inequality, inclusion, and diversity in education
• Foundations of social sciences: sociology, education policy, and ethics
• Development of critical thinking, academic writing, and research skills

Level in EQF EQF level 4

01/11/2024 – 01/01/2025 Online
FINANCIAL LITERACY COURSE Ivanna Antoniuk

• Fundamentals of personal and business financial planning
• Budgeting, income and expense management
• Understanding financial risks, savings, and investments
• Financial decision-making and long-term financial strategy

Level in EQF EQF level 1

01/09/2024 – 01/03/2025 Online
NOM 3 Lera Borodina

• Building a Lovemark brand and integrating it strategically into one’s own business
• Practical application of new branding and communication tools
• Teamwork and group collaboration on real business cases
• Conducting research, in-depth interviews, and audience analysis

Level in EQF EQF level 2

WORK EXPERIENCE

PR ASSISTANT (INTERNSHIP) – VERKHOVNA RADA OF UKRAINE – 01/07/2022 – 31/07/2022 – ONLINE
 • Writing speeches, public statements, and scripts for television appearances
• Managing social media accounts: content creation, messaging, and publication planning
• Developing PR strategies to promote political initiatives and personal public image
• Preparing media materials and supporting public relations campaigns
• Monitoring media coverage and public response
• Political PR and strategic communications
• Copywriting, speechwriting, and narrative building
• Social media management and content strategy
• Analytical thinking and reputation management

JOURNALIST – "RANOK U VELYKOMU MISTI", ICTV – 05/03/2022 – 04/06/2022 – KYIV, UKRAINE

• Writing news and analytical articles for television and online platforms.
• Searching for interview subjects and experts; preparing and coordinating interviews.
• Conducting interviews and collecting comments from public figures and specialists.
• SEO optimization of website content (headlines, keywords, text structure).
• Monitoring news agendas and current social and political developments.
• Journalistic writing and editing skills.
• Professional communication and interviewing techniques.
• Basic SEO and digital media skills.
• Analytical thinking and ability to work under tight deadlines.

PERSONAL ASSISTANT – THE COAT BY KATYA SILCHENKO – 01/09/2023 – 01/11/2023 – KYIV, UKRAINE

• Writing posts and creating content for social media.
• Developing and implementing brand promotion strategies.
• Communication with media representatives and partners.
• Supporting corporate communications and brand image of the owner.
• Content management and strategic planning in PR.
• Media relations and communication network building.
• Copywriting and text editing.
• Organizational and coordination skills within communication projects.

DIGITAL MARKETING & PR DIRECTOR – DAVID VEKUA – 01/05/2023 – 01/12/2025 – KYIV, UKRAINE

• Developed and implemented PR strategies and digital promotion campaigns.
• Created content and managed posts for social media channels.
• Coordinated communication with clients, media representatives, and influencers.
• Edited and produced multimedia content (video, photo, graphics) for campaigns.
• Monitored and analyzed the performance of digital campaigns and projects.
• Strategic PR and social media management.
• Content creation and multimedia production.
• Client and media relations.
• Campaign planning, analysis, and reporting.

BUSINESS PR ASSISTANT – OLEKSANDRA MYKOLIUK – 01/05/2025 – Current – KYIV, UKRAINE

• Developed and implemented PR strategies to promote personal brand and projects.
• Prepared media materials: press releases, articles, and comments for media outlets.
• Coordinated communication with the team, partners, and journalists.
• Managed social media content and analyzed publication performance.
• PR strategy and branding.
• Media relations and journalist communication.
• Content management and social media analytics.
• Teamwork and organizational skills.

PR COORDINATOR – NGO «SOFT POWER» – 14/08/2025 – Current – KYIV, UKRAINE

• Oversaw task execution and delegated responsibilities within the team.
• Promoted the organization’s social media and communication channels.
• Identified organizations and foundations for partnerships and collaborations.
• Developed and implemented PR strategies for the NGO.
 • Organized lectures, round tables, and other events.
• Monitored media coverage of events and conducted media analysis.
• PR strategy and project management.
• Communication with partners and media outlets.
• Social media management and digital promotion.
• Organizational and teamwork skills.

SKILLS

apply strategic thinking project management communicate schedules to the people concerned company
policies manage personnel agenda Microsoft Word Microsoft Excel Microsoft Office identify customer's
needs prepare presentation material perform market research build business relationships use different
communication channels Team-work oriented Decision-making Good listener and communicator
Motivated Reliability Social Media digital content creation Zoom develop public relations strategies
Written and Verbal skills Outlook PR Strategy implement marketing strategies

LANGUAGE SKILLS

Mother tongue(s): UKRAINIAN | RUSSIAN
Other language(s):

UNDERSTANDING SPEAKING WRITING

Listening Reading Spoken production Spoken interaction

ENGLISH B2 B2 B2 B2 B2

SPANISH A1 A1 A1 A1 A1

POLISH A1 A2 A2 A1 A1

ITALIAN A1 A1 A1 A1 A1

Levels: A1 and A2: Basic user; B1 and B2: Independent user; C1 and C2: Proficient user