Iryna

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Iryna Surikova [открыть контакты](см. выше в блоке «контактная информация») • Kyiv, Ukraine

Data Quality and Operations Analyst
Summary
Detail-focused Data Quality & Operations Analyst with 10+ years of experience in supporting international teams through
precise data validation, classification accuracy, and streamlined operational workflows. Strong background in resolving
technical and system-level issues, refining internal processes, and ensuring timely, high-quality data delivery. Confident working
across diverse tools and platforms to monitor KPIs, conduct testing, and uphold reporting standards in global environments.
Skilled at interpreting complex datasets, training teams on best practices, and improving cross-functional performance through
proactive collaboration. Valued for a methodical approach, clear communication style, and ability to simplify system functions
for end users.

Technical Proficiencies

Data Analysis & Microsoft Excel (advanced), Google Sheets (advanced), Spotfire, Power BI (beginner), SQL (beginner),
Visualisation: Python (beginner), Google Apps Script (basic)
Workflow & ServiceNow, Amazon WorkSpace
Operations Tools:
Internal TX4 Viewer, PolluxCS Client, MediaWorks, UnitamRemoteClient, HHSettings, Ad Intel tools (LBM, Mars,
Platforms & Dave, Internal reporting), XStream Viewer, Pollux Field WorkSpace, Pollux Ad Hoc, Pollux Survey, Pollux
Data Tools: IBIS, Pollux Validation Rule Editor, Pollux Batch Validator, SystemAdmin, Arianna, eTAM, DataAnalyser,
DataCompare
Additional: FileZilla (FTP – intermediate), ChatGPT (intermediate), Adobe Photoshop (intermediate)
Technical Skills: Data Quality Control & Validation, Quality Assurance (QA) Processes, Root Cause Analysis, Data
Integrity & Consistency, User Acceptance Testing (UAT), Audit Preparation & Data Compliance, KPI
Monitoring & Reporting, Data Classification & Analysis, Documentation & Process Standardisation

Career Experience

Nielsen, Kyiv, Ukraine 2013 – 2025
Senior QC Analyst (2022 – 2025)

Diagnosed operational issues in the Saudi Arabia market to uncover root causes and propose sustainable solutions. Assessed
sample management and maintenance priorities to guide strategic data quality improvements. Recommended measurement
enhancements and procedural changes aligned with best practice standards. Analysed quality reports on an ongoing basis to
support quality assurance goals. Collaborated with KPI and governance leads to anticipate inefficiencies and define corrective
measures. Resolved classification-related queries and supported production task execution within reporting cycles.

 Designed a specialised report for tracking incorrect button usage and authored a step-by-step analysis procedure,
enabling faster behavioural issue detection and improved data accuracy.
 Delivered targeted training for the quality control team to standardise behavioural monitoring practices, improving
long-term consistency in panel data.
 Upgraded the Saudi auditor panel by transferring 126 households to the market panel over a two-month period,
enhancing the KSA INTAB (Inside tolerance and Bounds) and earning auditor recognition for quality assurance.
 Conducted comprehensive User Acceptance Testing (UAT) for ServiceNow features and prepared configuration
documentation, supporting a smooth rollout and improving workflow reliability.
 Automated daily report processing by creating a Google Apps Script that extracted email attachments and
uploaded them to Google Drive, increasing efficiency and cross-team accessibility.
 Led over 100 training sessions across 8 countries, aligning cross-functional teams on workflows, tools, and
standards to boost process consistency and operational performance.

Quality Control & Classification Specialist (2015 – 2022)

Monitored data quality across Ireland, Sweden, and Denmark to ensure compliance with internal standards and client
expectations. Synthesised datasets from various sources to detect quality gaps and outliers. Coordinated characteristic
updates and responded to production alerts to safeguard data timelines. Liaised with helpdesks, regional operations centres,
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 and field teams to establish and execute QC priorities. Researched products, services, brands, and manufacturers to classify
advertising data, validating entries prior to database integration. Supported junior staff and facilitated ongoing knowledge
sharing.

 Reported critical data fault, coordinated with operations for rapid data reproduction, completed checks, and
ensured on-time delivery under SLA, successfully avoiding client impact and penalties.
 Delivered core services for the BARB UK tender by aligning operations with international standards and completing
technical readiness for new audience measurement tools.
 Transferred knowledge gained from BARB UK preparations to other global markets, improving process adaptability
and service delivery quality.
 Supported department expansion from 3 to 15 staff by actively mentoring colleagues and embedding process
knowledge, resulting in reduced errors and improved team output.

Quality Control & Panel Clerk (2013 – 2015)

Conducted quality checks for Ukrainian panel households and addressed technical or behavioural issues via direct phone
support. Maintained the daily flow of panel data by coordinating with field technicians, recruiters, and the call centre.
Investigated anomalies caused by power outages and system behaviour, and developed reference documentation to assist
cross-functional teams. Maintained client satisfaction by guaranteeing system functionality and timely issue resolution.

 Investigated registration display errors during short-term power outages and created a detailed manual to help
internal teams distinguish system faults from actual household behaviour.
 Resolved behavioural and technical issues remotely, reducing the need for technician site visits and improving
overall data quality while lowering operating costs.
 Ensured consistent performance and maintenance of client-installed technological panel in Ukraine, reinforcing
client trust and decreasing complaint escalations.

Education
Bachelor of Arts in Psychology
National Pedagogical Dragomanov University, Kyiv, Ukraine

Student of the “Data Analytics” course
GoIT, Ukraine

Licenses & Certifications
Digital Advertising Essentials, U of Digital, 2025
Power BI, Udemy, 2025
SQL for Non-Tech Specialists, Udemy, 2025
Data Governance, Udemy, 2025
Python Basics, Udemy, 2025
English: B1 Intermediate, EF SET, 2025
Software Testing, Lviv IT School, 2025
Project Management, Udemy, 2024

Awards & Recognition
‘Trust & Accountability’ Gold Nomination, Nielsen (2020)
Nominated “For the huge contribution to teamwork results, providing high quality checks and data for Sweden and
Ireland.”
Nielsen Bronze Award (2014)
Nominated “For exceptional efforts in checking data from the Technological Panel over the course of a year.”

Languages
English (B1 Proficiency) | Ukrainian (Native Proficiency)

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