Michael

BRIGHT MICHAEL
2540 Hova, BE || [открыть контакты](см. выше в блоке «контактная информация»)

SUMMARY
Strategic and detail-oriented Copywriter with a foundation in Computer Science and a strong focus on delivering high-quality,
results-driven content. Recognized for producing clear, engaging, and data-informed messaging tailored to diverse audiences.
Combines technical proficiency with marketing acumen to support brand growth and effective communication across digital
platforms.

SKILLS
● Problem-Solving ● Content Marketing ● Time Management
● Attention to Details ● Multitasking ● Effective Communication
● Team Collaboration ● Email Marketing ● Project Management
● Social Media Copywriting ● Creative and Technical Writing ● Proficient in Google Suite
● SEO and Content Optimization ● Content Management System ● Proficient in Microsoft Office Suite

EDUCATION
BACHELOR OF SCIENCE: Computer Science 06/2023
University of Antwerp Antwerp, BE

WORK EXPERIENCE
COPYWRITER 02/2021 to 12/2024
UCB Pharmaceutical Brussel, BE
● Developed compelling, scientifically accurate copy for patient education materials, HCP communications, and promotional
campaigns across multiple therapeutic areas, ensuring alignment with UCB’s brand voice and compliance standards.
● Collaborated with cross-functional teams, including medical affairs, legal, and regulatory to produce clear, compliant content
that accelerated time-to-approval.
● Spearheaded the digital content strategy for product launches, optimizing SEO and user engagement metrics, resulting in a
25% increase in website traffic and content click-through rates.
● Translated complex clinical data into accessible messaging for patients and healthcare providers, supporting disease
awareness initiatives that reached over 100,000 individuals globally.
● Partnered with global marketing teams to adapt UCB’s core messaging for regional markets, maintaining consistency while
ensuring cultural and regulatory relevance across 10+ countries.
● Led the content development for email and social media campaigns targeting neurology and immunology audiences,
contributing to a 20% uptick in lead generation and patient support program enrollments.
CERTIFICATIONS
● Fundamentals of Digital Marketing
Google Digital Garage
● Content Marketing Certification
HubSpot Academy
● Advanced SEO Strategies (Covering the latest in SEO techniques and tools)
Coursera
● Effective Email Marketing (Focused On Crafting High Conversion Email Campaigns)
Udemy