Катерина

Vijverstraat 19 9860
​ Moortsele​
​ ekaterina.kapitaloff@g
mail.com​
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Driving licence B
Derevianko + car
Kateryna
°23/01/1997

Highly motivated and dedicated coaching and brand development professional with a passion for
international, purpose-driven projects.
Leadership: I focus on individual strengths to unlock team potential and drive meaningful results. As a
strategic thinker and collaborative team player, I enjoy aligning vision with execution. With a strong
understanding of personal transformation and market trends, I turn ideas into structured impact.
Results-oriented and adaptable, I balance big-picture strategy with hands-on execution.

WORK EXPERIENCE

BELGIUM​

Entrepreneur | Personal Development Coach | Image Strategist
Gent, 2022–2024
Founder, Derevianko Style​

• Built and launched a boutique personal development and image coaching brand focused on supporting
entrepreneurs and creatives.
• Coached 30+ clients across Europe, focusing on confidence, visibility, and strategic positioning in business
and media.
• Designed and delivered custom coaching frameworks using tools such as MBTI, Wheel of Life, and Value
Proposition Canvas.
• Developed a signature “Style Identity System” integrating visual branding with mindset coaching.
• Conducted 15+ personal brand transformations using Canva, Notion, and Trello for structured planning and
follow-up.
• Organized mini-retreats and coaching intensives in Gent, with 100% positive feedback and 85% client
return rate.
• Created and promoted digital content (Instagram, TikTok), achieving 200% audience growth in 6 months.
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 Event Project Manager – Events by KM
Brussels / Gent, 2023
Just Transition Platform Conference | Coronari Auction | Sonmat (Korean Cultural Festival)​

• Managed speaker relations and logistics for 3 international events with 100–400 attendees.
• Coordinated end-to-end event planning: scheduling, on-site execution, and post-event feedback.
• Supervised multicultural team communication and handled last-minute crisis coordination.
• Created structured workflows using Asana and Slack for seamless task management.
• Managed cross-functional communication between stakeholders, cultural delegations, and local authorities.
• Achieved 100% speaker satisfaction score based on post-event surveys.

Social Media & Brand Development Lead – 123 Piano Festival
Gent, 2022​

• Developed strategic marketing and brand vision for a multi-day music festival.
• Designed and implemented a content plan that increased organic reach by 400%.
• Transformed the Instagram page into a dynamic PR platform, boosting engagement by 5x and increasing
partner visibility.
• Launched a QR code system for seamless audience access to schedules and artist info—used by 90% of
attendees.
• Created and distributed a marketing independence checklist for young artists, used in follow-up workshops.
• Attracted 4,000+ visitors organically with zero ad spend, using content marketing and community
engagement.
• Coordinated social media cross-promotion with 10+ partners, amplifying brand awareness across platforms.
• Provided real-time media support, content updates, and audience interaction during the event.
• Managed design and planning using Canva, Meta Business Suite, and Google Analytics.

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UKRAINE ​

Founder & CEO – Music ON
Kyiv, 2020–2022​

• Built and led a creative startup in music and education from idea to full market presence.
• Recruited and managed a multidisciplinary team (SMM, targeting, design, PR) of 8+ people.
• Developed and executed go-to-market strategies for digital and live offerings.
• Conducted SWOT and competitor analysis, shaping a strong market positioning strategy.
• Boosted digital reach by 250% within the first 6 months using Facebook Ads Manager and Instagram
targeting tools.
• Designed and launched an author’s educational project for young musicians and creative entrepreneurs.
• Created and facilitated strategic coaching meetings for musicians and emerging leaders.
• Produced and hosted an interview-based YouTube and Instagram channel (25+ episodes), achieving over
10,000 organic views.
• Developed comprehensive brand guidelines, identity systems, and tone-of-voice manuals using Figma,
Notion, and Canva.
• Gathered and analyzed audience behavior using Google Analytics and Meta Insights to fine-tune branding
and product strategies.
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Event Manager – International Beauty Exhibitions & Conferences
InterCharm Ukraine | Clever Beauty Business | Wow Beauty Forum
Kyiv, 2019–2020​

• Coordinated 32+ speakers across multiple large-scale beauty industry events (500–2,000 attendees each).
• Designed event programmes in collaboration with international brands and business leaders.
• Recruited and led a sales team of 5+, increasing exhibitor sign-ups by 35% year-over-year.
• Conducted venue scouting and logistics planning for 3 major conferences.
• Developed and pitched sponsorship packages, securing long-term partnerships with 10+ key sponsors.
• Oversaw full-cycle public relations: from media pitches to on-site journalist coordination and post-event
coverage.
• Led press relations, drafted and distributed press releases picked up by top-tier Ukrainian media outlets.
• Conducted pre/post-event briefings with speakers and stakeholders, ensuring smooth execution and
feedback integration.
• Supervised communication teams of up to 10 FTEs and coordinated diverse teams including artists,
technicians, and volunteers.

Personal Assistant to CEO & Cultural Organizer
Ukrainian Culture and Art Centre | Art Gallery 101 | Folk Ukraine
Kyiv, 2017–2018​

• Provided high-level executive support to CEO in the cultural and arts sector.
• Assisted in planning and executing 10+ art exhibitions and cultural events.
• Managed artist liaison, scheduling, and international visitor coordination.
• Created briefing materials and handled communication between institutions, embassies, and cultural
delegations.
• Contributed to fundraising proposals and grant documentation.

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EDUCATION

National Academy of Culture and Arts ​
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Management Masters Degree in Management 2018-2020​
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Bachelor's Degree in Socio-cultural event management 2014-2018
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 EXTRA EDUCATION

●​ ICU International Coaches Union - Personal Development Coach
●​ Modeism - Personal Stylist & Image Making
●​ Blogger Camp - Influencing and Brand Ambassadoring
●​ Berklee College - Artist Management
●​ VV - HR & Recruiting

LANGUAGES​

Understand Speaking Writing
ing

English ***** ***** *****

Ukrainian (Native) ***** ***** *****

Russian (Native) ***** ***** *****

Italian ** * *

Nederlands *** ** **