Mayokun

MAYOKUN ENOCH
Content Specialist
Copywriting | Social Media Management | Digital Marketing | Designer
[открыть контакты](см. выше в блоке «контактная информация») | [открыть контакты](см. выше в блоке «контактная информация») | LinkedIn Profile | Lagos, Nigeria

PROFESSIONAL SUMMARY
I do not just create content; I build strategy-driven ecosystems that convert and grow brand equity. Dynamic Content
Strategist with a strong background in delivering data-informed content strategies, enhancing engagement, and
boosting conversions across digital platforms. Skilled in optimizing cross-channel messaging, managing full content
lifecycles, and building high-performing brand narratives. Recognized for aligning content with business goals,
collaborating with multidisciplinary teams, and leveraging analytics to inform decisions and maximize ROI.​
CORE SKILLS & COMPETENCIES
Content Strategy & Development: Strategic Planning, Brand Voice Definition, SEO Content Architecture, Editorial Calendars
Copywriting & Editing: Web Copy, Landing Pages, Blog Posts, UX Copy, Proofreading, Style Consistency
Digital Marketing & Social Media: Engagement Tactics, Campaign Planning, Paid Social, KPI Analysis, Channel Strategy
Tools & Collaboration: Google Workspace, Photoshop, Analytics, Cross-Functional Communication

KEY ACHIEVEMENTS
Zelios Agency
●​ Increased user engagement by 45% and improved lead conversion rates by 30% through strategic website copy and
collaboration with UX/UI teams, applying CRO principles to optimize messaging and user journeys.
Remote Helpers
●​ Created engaging, high-performing content across social media platforms, resulting in a 40% increase in brand
awareness within 6 months.
PROFESSIONAL WORK EXPERIENCE
Zelios Agency Toronto, Canada (Remote)
Copywriter
●​ Designed strategic, user-centric content for websites and blogs, boosting engagement rates.
●​ Created persuasive, brand-consistent copy for web pages, ads, and digital media, improving lead generation.
●​ Collaborated with UX/UI teams to optimize conversion flows and user experience through messaging.
●​ Applied CRO techniques to test and refine content for higher performance and ROI.
Southwest Star INC Kyiv, Ukraine (Remote)
Part-time Copywriter
●​ Created SEO-driven content aligned with brand voice and audience, boosting visibility and engagement.
●​ Turned complex briefs into clear, goal-focused content that strengthened brand messaging and performance.
●​ Partnered with clients to edit and improve copy, ensuring clarity and alignment with campaign goals.
●​ Supported cross-platform content development, enhancing brand presence across affiliate websites.
Remote Helpers Kyiv, Ukraine (Remote)
Content Manager
●​ Executed content strategies centered on targeted keywords, resulting in improved organic search rankings and visibility
●​ Led content production from ideation to publishing across web and social platforms, ensuring consistency and quality
●​ Collaborated with marketing teams to align digital content with overarching campaign goals.
●​ Increased engagement through targeted social media content that exceeded KPI benchmarks.
Urban Nomads Lagos, NG
Customer Service Representative / Social Media Manager
●​ Developed and implemented monthly content strategies to increase social media reach and brand interaction.
●​ Created compelling video content (Reels) and graphics that increased engagement on Facebook and Instagram.
●​ Delivered fast, helpful responses to customer inquiries, increasing satisfaction and retention.
●​ Monitored social metrics and campaign results to guide continuous improvement.

INTERNSHIP EXPERIENCE
Cave Media Studios Lagos, NG
Social Media Intern
●​ Contributed to creative campaign development, with several concepts gaining strong engagement and viral traction
●​ Supported the media manager in planning and executing content strategies that aligned with brand goals
●​ Monitored social media performance metrics to inform data-driven content improvements and boost engagement
 PROJECTS
Okami Express – Copywriter (Landing Page)
●​ Wrote SEO-optimized landing page content that increased on-site engagement.
●​ Worked with cross-functional teams to ensure content aligned with visual design and messaging.
Lanjeron Logistics – Copywriter (Landing Page)
●​ Created high-converting copy tailored to logistics services and customer needs.
●​ Developed clear briefs to ensure messaging reflected brand voice and business goals.
Noty.AI – Content Specialist
●​ Researched industry trends and built content calendars that enhanced channel consistency.
●​ Collaborated with designers to ensure social posts were visually appealing and informative.

VOLUNTEERING EXPERIENCE
●​ The Watchmen’s Place – Social Media Manager
●​ The 100K Club – Social Worker
●​ Ammatechy Foundation – Event Coordinator
●​ Cave Gaming – Social Media Manager
EDUCATION
Ladoke Akintola University of Technology (LAUTECH)
Bachelor of Technology in Arts & Design
REFERENCES
Available upon request.