Контактная информация

Соискатель указал телефон и эл. почту.

Получить контакты этого кандидата можно на странице https://www.work.ua/resumes/14260390/?puid=546386

Опыт работы

Head of digital

с 09.2021 по наст. время (4 года 8 месяцев)
ASBIS Enterprises PLC, Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

👉 Responsibilities
➖ Strategic Marketing:
Development and implementation of a comprehensive digital strategy to promote the brand across 39+ countries worldwide, including Europe, Asia, and the USA.
➖Team Management:
Leading marketing teams of over 20 professionals.
➖External Vendor Management:
Managing agencies and marketing service providers. Collaborating with top global and Ukrainian agencies such as Havas, MixDigital, Promodo, Sasquatch Digital, Contentfactory, and others.
➖Market Analysis and Competitive Monitoring:
Conducting market research, competitor analysis, and adapting marketing activities to different regional specifics.
➖Cross-Functional Collaboration:
Working closely with sales and product management teams to align goals and objectives.


👉Achievements
➖Successfully launched and scaled an electronics brand from scratch.
➖Captured significant market share in Europe within 2 years, competing with leading global brands.
➖Created the largest YouTube and Telegram channels on security systems in Ukraine to boost brand awareness.
➖Awarded the international Best Marketing Support prize by Uniview, placing 3rd among 120+ teams worldwide.

Head of SMM

с 09.2020 по 02.2022 (1 год 6 месяцев)
Secur Group, Київ (Охорона, безпека)

👉 Responsibilities:
➖ Conducting in-depth competitor analysis to identify market opportunities and threats.
➖ Developing and implementing comprehensive promotion strategies tailored to different digital platforms and target audiences.
➖ Creating high-quality content both independently and in collaboration with external contractors for social media channels including Instagram, Facebook, Telegram, YouTube, and the company website (blog).
➖ Planning, launching, and optimizing targeted advertising campaigns to maximize content reach and engagement.
➖ Preparing detailed performance reports and analytics to track campaign effectiveness and inform strategic decisions.
➖ Managing marketing budgets efficiently to ensure maximum ROI and cost-effectiveness.

👉 Achievements:
➖ Built and managed the largest Telegram channel in Ukraine dedicated to security systems, achieving significant audience growth and engagement.
➖ Developed the largest YouTube channel in Ukraine focused on security systems, establishing a leading position in the niche.
➖ Awarded Best Marketing Support, securing 3rd place among 120+ teams worldwide by Uniview, a leading Chinese video surveillance brand.
➖ Successfully attracted 90% of the target audience to industry seminars on security systems through strategic social media campaigns, significantly boosting event attendance and brand visibility.

Digital Manager

с 08.2019 по 08.2020 (1 год)
Укртелеком, АТ, Київ (Телекомунікації, зв'язок)

👉 Responsibilities:
➖ Collaborated with Ukrtelecom's digital partners to attract new customers and increase acquisition efficiency.
➖ Strategically managed existing partners and their network of websites to drive consistent traffic and conversions.
➖ Searched for and onboarded new affiliate and media partners to expand digital reach.
➖ Optimized advertising campaigns across partner platforms to improve performance and cost-efficiency.
➖ Oversaw SEO initiatives to boost visibility and rankings for partner websites.
➖ Managed relationships with major ISP aggregators to increase brand presence and lead generation.

👉 Achievements:
➖ Attracted 3 new high-value digital partners, expanding Ukrtelecom’s online acquisition ecosystem.
➖ Optimized collaboration with existing partners, resulting in a 50% increase in conversion rate from general traffic to paying subscribers.
➖ Established strategic cooperation with SpeedTest, enhancing brand visibility and credibility in the telecom sector.
➖ Initiated and launched the innovative "Ukrtelecom Agent" project — a fully automated chatbot network that streamlined digital communication and lead generation.
➖ Developed and launched the "Partner Information Portal" — a centralized content hub designed to improve communication, onboarding, and performance tracking for all partners.

Marketing Manager

с 01.2016 по 06.2019 (3 года 6 месяцев)
Pershiy Narodniy Servisniy Centr, Київ (Послуги для населення та бізнесу)

👉 Responsibilities:
➖ Full-cycle management of digital marketing activities for an Apple service center, both hands-on and via external contractors.
➖ SMM: Created and managed content for Instagram, Facebook, and Google My Business to attract and engage customers.
➖ PPC: Launched and optimized advertising campaigns in Google Ads and Facebook Ads to drive traffic and conversions.
➖ SEO: Improved website visibility through technical and content SEO; collaborated with contractors on link-building and local SEO.
➖ Analyzed marketing performance metrics and adjusted strategies accordingly to maximize ROI.
➖ Coordinated freelance designers, copywriters, and ad specialists to maintain consistent quality and results.
➖ Developed promotional offers and communication strategies for seasonal and product-specific campaigns.

👉 Achievements:
➖ Partnership with Ukrposhta for remote device repair services
➖ Increased incoming service requests by 70% through optimized ad campaigns and improved local search presence.
➖ Built a steady stream of traffic via organic search by implementing a local SEO strategy tailored to Apple repair services.
➖ Grew social media engagement by over 150% through regular, high-quality content and targeted campaigns.
➖ Set up a scalable marketing system that combined in-house execution with external contractor support for cost-effective growth.

Internship Copywriter

с 01.2015 по 01.2016 (1 год)
Leo Burnett Ukraine, Київ (Маркетинг, реклама, PR)

👉 Responsibilities:
➖ Assisted in the development of creative concepts as part of a copywriter + art director duo within the agency's creative department.
➖ Participated in brainstorming sessions for integrated advertising campaigns (digital, OOH, video, social, print).
➖ Wrote copy for banners, social media posts, headlines, taglines, and moodboards under the guidance of senior copywriters.
➖ Helped prepare pitch presentations and mood concepts for client meetings.
➖ Conducted research on competitors, tone of voice, and trends to support idea development.
➖ Collaborated with designers, account managers, and strategists to align copy with visual and business goals.

👉 Achievements:
➖ Survived the intense pace and chaos of the agency world — and still wanted more.
➖ Gained my first real (and unforgettable) hands-on experience working on live briefs and campaigns.
➖ Learned how big ideas are born — and how many versions die along the way.
➖ Discovered the magic of teamwork (and last-minute client feedback).
➖ Took my first confident steps from “just writing” to thinking conceptually as a creative.

Образование

MAUP

Psychology, Київ
Высшее, с 2016 по 2019 (3 года)

Master’s Degree in Psychology — in-depth study of human behavior, cognitive processes, and emotional functioning, with practical skills in psychological assessment and counseling.

MAUP

Master of Business Administration, Київ
Высшее, с 2010 по 2016 (6 лет)

Advanced management and leadership training focused on strategic business development, marketing, and organizational management.

Дополнительное образование и сертификаты

МВА

2019

Знания и навыки

• Strategic planning
• Digital-маркетинг
• Digital content
• SMM
• Розробка SMM-стратегії
• Development of a marketing strategy
• Content strategy development
• Development of SMM strategy
• Facebook Ads Manager
• Facebook Business Manager
• Business Process Management
• Content Management System
• Google Tag Manager
• Google Analytics
• Facebook Pixel
• Facebook Analytics
• Проведення рекламних кампаній у Facebook
• PageSpeed Insights
• Просування в Instagram
• Marketing
• Email Marketing
• Marketing planning
• Marketing analysis
• Market analysis
• Digital marketing
• Search Engine Marketing
• Online marketing
• Product marketing
• SEO
• SEO-копірайтинг
• Розробка SEO-стратегій
• Content marketing
• Content Creation
• Content management
• Adobe Photoshop
• Adobe After Effects
• Adobe Premiere Pro
• Управління проєктами
• Маркетинг
• Інтернет-маркетинг
• Контент-маркетинг
• Email-маркетинг
• Маркетингові дослідження
• Стратегічний маркетинг
• Розробка маркетингової стратегії
• Маркетингове планування
• Маркетинговий аналіз
• Продуктовий маркетинг
• Налаштування таргетованої реклами
• Налаштування реклами

Знание языков

• Английский — выше среднего
• Украинский — свободно

Дополнительная информация

👉 I’ve been in marketing for over 10 years, not just in one place, but with experience across Europe, Asia, and the USA.
👉 I love when ideas don’t just stay on paper but actually work and bring real results.
👉 For me, the team comes first — because without people, nothing gets done.
👉 I focus more on numbers and strategy rather than pure creativity.
👉 My education in business (MBA) and psychology helps me better understand people — both clients and colleagues.