Данило

Danil
Lakhin
TARGETING SPECIALIST

About me
I am an experienced Targeting Specialist with 2 years of expertise in
digital advertising and performance marketing. Proficient in Meta Ads
(Facebook & Instagram) and Google Ads, with strong skills in setting up,
managing, and optimizing paid campaigns using targeted advertising to
increase conversions and enhance brand awareness.

I have experience in audience segmentation, campaign optimization, and
performance analysis, allowing me to develop effective advertising
strategies. I am skilled in creating sales funnels to improve campaign
efficiency and maximize ROI.

I continuously strive to stay up to date with the latest industry trends,
implementing data-driven advertising solutions that deliver measurable
results.
Additionally, I have acquired theoretical knowledge in TikTok Ads and
advanced my skills in Google Ads. I have experience working with info
businesses, where I successfully implement various types of funnels into
the system to drive performance and scale results.

Education
• Bachelor’s degree in Construction and Civil Engineering, 2019–
2023
• SMM Course at Lemon School, 2019
• Targeted Advertising Training at Ternova Valeria’s School, 2022
• Google Ads Contextual Advertising Training at IT Step School,
2023
• Advanced Targeting Training at 0-100 School with Vlad Limanyuk,
2023
• Course Launch Training at 0-100 School with Vlad Limanyuk, 2024
• TikTok Ads Course at Ads School, 2025
• Meta (Facebook) Ads Course by Myroslav Liaskovets, 2025

Experience
I have over 2 years of freelance experience and more than 3 months of
agency work, managing paid advertising across e-commerce, the service
Contact Information sector, and info business.
Worked with Ukrainian and European markets, adapting ad strategies to
• Email: [открыть контакты](см. выше в блоке «контактная информация») different audiences.
• Phone: [открыть контакты](см. выше в блоке «контактная информация») Niches: clothing, cosmetics, iPhones, tractor tires, plumbing supplies,
car mats, cosmetology, wheel painting, fabric printing, massage, and
• Instagram: @danya_4714
online courses.
• Telegram: @danya4714 Managed ad budgets up to $10,000/month, focusing on performance, funnel
optimization, and ROI.

SKILLS
Hard Skills: Soft Skills:
Media Planning and Strategy Analytical Thinking
Campaign Setup and Optimization (Meta Ads, Attention to Detail
Google Ads) Problem-Solving
Audience Targeting and Segmentation Time Management
Conversion Rate Optimization (CRO) Adaptability
Performance Analysis and Reporting Communication and
Retargeting and Lookalike Audiences Collaboration
Budget Management and Bid Strategies
Google Analytics, Meta Business Suite, Google
Tag Manager
Google Ads
Tik-Tok Ads