Алла

e-mail: [открыть контакты](см. выше в блоке «контактная информация»)

Trotska Alla phone number (Viber, Telegram):
[открыть контакты](см. выше в блоке «контактная информация»)
Kyiv
Digital Marketing Manager
Salary expectations - $2000

EXPERIENCE SKILLS
​HARD SKILLS: Adobe Photoshop,
Figma, Canva, Facebook
Credit Agricole Bank, Ukraine — SMM, Account Manager
Business Manager, Pinterest Ads
August 2024 - Now
Manager, Tik-Tok Ads Manager,
➔​ Managing company social media pages and overall SMM direction; Google Analytics, Google Tag
➔​ Writing and planning content for various platforms; Manager, Chat GPT.
➔​ Creating ideas for both creative and standard content;
​SOFT SKILLS: communication
➔​ Working closely with marketing agencies and coordinating joint tasks; skills, teamwork, problem-solving,
➔​ Planning and overseeing paid advertising campaigns; time management, creativity,
➔​ Achieving KPIs and tracking performance metrics; flexibility, open-mindedness,

➔​ Leading strategic development of the brand’s social media presence; resilience

➔​ Organizing and coordinating giveaways. ​

Convergine, Canada — SMM, Account Manager ​LANGUAGES
MARCH 2021 - JULY 2024 ​Ukrainian (native), English
➔​ Social Media content creation and management: Producing content for (advanced)

social networks across 4 projects and managing existing content. Specifically, this
involves crafting creatives or coordinating the process, collaborating with
PROJECTS
copywriters or utilizing GPT chat, posting on social networks, and conducting
project analytics. Lexus, Ukraine
Avon, Ukraine
➔​ Management of the company's clients who have ordered marketing
Nemiroff, Ukraine
services (SEO, PPC, SMM).
Siltek, Ukraine
➔​ Website content management. Develor, Ukraine
➔​ SEO text writing (using Chat GPT). LBC Mortgage, USA
Credit Agricole Bank, Ukraine
➔​ Email Marketing: Handling all aspects of email campaigns, from strategy
to execution.
➔​ Advertising management for Sales, Conversion, and Lead Generation.
➔​ Maintaining comprehensive reporting on marketing services for clients.
➔​ Company profile placement on professional platforms.

Wizard Digital & Post, Ukraine — SMM, Account Manager
SEPTEMBER 2018 - FEBRUARY 2021

➔​ Creating marketing strategies with competitor analysis, audience
segmentation, and precise KPI achievement.
➔​ Managing social media page designs, including banners and profile
pictures.
➔​ Using brainstorming for creative preparation.
➔​ Search and work with influencers for native ads.
➔​ Planning and executing activities in SM.
➔​ Developing and managing content plans.
➔​ Handling social media posts, scheduling, and approvals.
➔​ Managing targeted social media ads, including A/B testing.
➔​ Providing concise reports on goals, results, and budget.
➔​ Management of the company's clients who have ordered marketing
services (SMM).

Nowedo (NWD), Ukraine — Head of SMM Department
OCTOBER 2017 - SEPTEMBER 2018

➔​ Managing clients' social media profiles on Facebook, Instagram,
LinkedIn, and Telegram platforms.
➔​ Creating marketing strategies.
➔​ Designing social media pages using Adobe Photoshop, including
templates, banners, and visuals.
➔​ Managing targeted social media advertising, including audience setup,
A/B testing, optimization, and ad creation.
➔​ Developing and implementing chatbots (ManyChat).
➔​ Engaging target audiences through online activities such as flash mobs,
giveaways, and contests.
➔​ Supervising the SMM department, providing education, and overseeing
hiring.
➔​ Presenting developed strategies to stakeholders.

Deyteris, Ukraine — SMM
MAY 2015 - SEPTEMBER 2017

➔​ Establishing and managing social media projects representing the
company and its products.
➔​ Promoting projects through both advertising and non-advertising
methods.
➔​ Creating and sharing relevant content, and managing the blog section on
the website.
➔​ Engaging the audience through online activities like flashmobs and
contests.

Freelance, Ukraine — SMM
MAY 2014 - JULY 2017

➔​ Generating content for SM users.
➔​ Collaborating with designers.
➔​ Engaging the target audience on VK through flash mobs, giveaways,
contests, etc.
➔​ Developing work plans.

EDUCATION
The International University of Finance and International Trade, Department of
Economics, Bachelor’s and Master’s degrees.