Юлія

YULIIA BODNAR
Product Marketing Manager | Digital Strategist | Creative Lead
Bucharest, Romania | [открыть контакты](см. выше в блоке «контактная информация») | [открыть контакты](см. выше в блоке «контактная информация») LinkedIn | Portfolio
Professional Summary
Marketing specialist with over 5 years of experience in digital marketing and 4+ years in design. Skilled in creating and executing product promotion strategies, launching websites, building sales funnels, and optimizing marketing processes. Experienced in eCommerce, EdTech, and gaming industries. Combines analytical thinking, creativity, and leadership. Confidently operates at the intersection of business, user experience, and technology. Actively developing expertise in AI automation, including AI agents and chatbots, to implement innovative solutions.
Core Competencies
• Product Marketing Strategy
• Go-to-Market and Product Launch
• Sales Funnels & Customer Journey
• Creative & Content Marketing
• A/B Testing & Conversion Rate Optimization
• Team & Project Management
• SEO, Targeting, SMM, Email Marketing Campaign
• Performance Analysis
• UX/UI Design & Visual Identity

Key Achievements
• Successfully promoted new products, managing the full launch cycle from target audience analysis to implementation and scaling (Cisco Networking Academy, 2018)
• Launched a new Shopify website with integrated upsell tools, which increased average order value and improved user experience (UX) through thoughtful selection of tools, vendors, and product knowledge (KICA, 2023)
• Increased customer base by 4x by developing sales funnels with mini-products, SEO strategy, email marketing, targeted ads, and social media content (Cisco Networking Academy, 2019)
• Effectively managed cross-functional teams (marketing, design, video production) for product promotion (KICA, 2023)
• Improved user experience (UX) for B2B partners by designing a responsive website with a smart filter system and structured game catalog, aligned with brand and industry, increasing engagement and supporting partner program promotion (GameDistribution, 2023)
Tools & Technologies
Meta Ads Manager | Google Analytics | Serpstat | Google Search Console
WordPress, Shopify, Wix, Tilda | Figma, Canva, Adobe Photoshop, Illustrator
Trello, Asana, Jira, ClickUp | Microsoft Office, Google Workspace
HTML5 | ChatGPT, Midjourney

Languages
English — Advanced (C1)
Romanian — Intermediate (B1)
Ukrainian — Native
Russian — Fluent

Professional Experience
Product Marketing Project Manager
KICA International Pastry Academy – Remote | Aug 2023 – Mar 2024
• Launched and redesigned a Shopify website with a focus on UX (user experience) and CRO (Conversion Rate Optimization), improving premium brand perception and conversion rates.
• Integrated upsell tools that boosted average order value and user experience through smart plugin/contractors choices.
• Coordinated 3 contractor teams and up to 6 freelancers; managed 2 assistants, ensuring timely project delivery and content updates.
• Delegated tasks to 4 cross-department colleagues (without direct reporting) to maintain project momentum and team alignment.
• Ran A/B tests for ad campaigns to optimize budget and increase CTR; created ad copy with ChatGPT and led visual/video production.
Marketing Coordinator / Web Designer (part-time)
GameDistribution | Feb 2023 – Apr 2025
• Designed a responsive B2B website aligned with brand and industry, featuring smart filters and game catalog for improved UX (user experience).
• Created 18 SEO articles for blog and 64 LinkedIn posts with visuals, increasing visibility and partner engagement.
• Enhanced brand consistency by implementing a new blog theme in one week, matching the updated corporate style.
• Took over full-cycle content creation, allowing the Marketing Director to focus on strategic initiatives.
Digital Marketing Specialist/Manager
Cisco Networking Academy (SEDICOMM University) | Dec 2017 – Feb 2020
• Managed end-to-end digital marketing (SEO, SMM, email, landing pages, analytics, copywriting, visuals), growing monthly revenue х2,5 from $8,000 to $20,000 over two years.
• Tripled subscriber base and improved subscriber-to-client conversion rate by 31% via lead magnets and personalized email content.
• Increased advanced product sales by 240% in one year by enhancing the core course, launching 2 new programs, and providing personal post-sale support, which improved course completion rates and customer satisfaction.
• Prepared and launched marketing communication and sales funnels for 4 product lines (14 courses), adapting them for the Ukrainian and post-Soviet markets, which improved localization and launch consistency.
• Led recruitment processes and influenced the decision to hire 11 people, helping to form a cross-functional team across marketing, sales, and customer support functions.

Education & Certifications
• Google Project Management Certificate, Coursera — 2024
• English Language Course (C1), English Prime — 2024
• Romanian Language Course (A1–B1), International House Bucharest — 2024–2025
• Facebook Ads Course, Red Hamster — 2021
• Internet Marketing Course "Universe," Lift Marketing — 2018
• Master's in Industrial Design, National Transport University — 2014

Portfolio & References
Available upon request or in portfolio