Богдан

Bohdan
Volytskyi
Digital Marketing
Specialist
Contact
[открыть контакты](см. выше в блоке «контактная информация») Telegram [открыть контакты](см. выше в блоке «контактная информация») in LinkedIn

Kharkiv / Sambir, Ukraine
Ready to work remotely

About me
About me
I became interested in marketing early and continue to grow in this field. As a rational marketer, I
start with a thorough analysis of the business niche, market, and competitors. I focus on
audience segmentation to create relevant content and offers that are both engaging and
effective. My approach includes omnichannel engagement, clear branding, and building
customer loyalty. I work confidently with Google Ads, Meta Ads, Google Analytics 4, Google
Search Console, Semrush, Canva, and SendPulse. Key skills include social media marketing, SEO,
copywriting, and email marketing. My strengths are analytical thinking, attention to detail, and a
strong business mindset

Hard Skills Languages
Languages
Market Research & Strategy: audience Ukrainian – Native
segmentation, trend analysis, research tools Polish – Advanced (С1)
Analytics: Google Analytics 4, Google Search English – Upper-Intermediate (В2)
Console, Meta Business Suite, performance
tracking
Digital Advertising: Google Ads, Meta Ads,
Main tools
Languages
keyword research, campaign optimization Languages
Google Ads, Google Ads Library, GA4,
Social Media Marketing: content planning,
Google Search Console )
engagement strategy, influencer collabs
Google Keyword Planner
SEO: on-page optimization, keyword &
Meta Business Manager
competitor analysis
Meta Ads, Meta Ads Library
Email Marketing: campaign setup, A/B testing,
Google Sheets
optimization
Social Media Platforms (Facebook,
Copywriting: persuasive ad copy creation
Instagram, LinkedIn, TikTok, Twitter)
Remarketing: custom audience setup, campaign
Email Marketing Tools (SendPulse,
launch & optimization
Mailchimp)
Graphic Design: visual assets for ads and social
SEO Tools (SEMrush, Serpstat)
media
Graphic Design Tools (Canva, Figma)
 Project
360° digital marketing strategy for e-commerce Comfy

Conducted a comprehensive business analysis, including SWOT analysis, budget
assessment, market research, and competitor analysis.
Developed a customer acquisition strategy through Google Ads, Meta Ads, and SEO
optimization, creating targeted ad campaigns and keyword research.
Designed a retention strategy utilizing email marketing and remarketing to enhance
customer loyalty and increase conversions.
Created content marketing and social media plans, including a two-week content
calendar and engagement strategies.
Defined key performance indicators (KPIs) and set short-term business goals to track
and optimize marketing efforts

Education Work Experience
Vincent Pola University of Lublin
2025-2026 (starting in October) Logistics Assistant
Jagiellonian University in Krakow Apr. 2024 - Sep. 2024
(2026-2029) (Preparing for Сoordinating online orders in a
admission | Management) e-commerce store
Additional Education:
Achivements
Mate Academy | Digital Marketing
course Increasing the store's credibility
HubSpot academy | Digital Marketer through fast delivery
course Positive delivery experience
HubSpot academy | Social Media
Marketer course
Google | Fundamentals of Digital
Marketing
Phiture academy | App Store
Optimization course