Таїсія

Taisiia Brazhnikova
Junior Digital Marketing
Specialist | PPC / SEO Trainee

Professional Summary
Entry-level digital marketing specialist with a background in B2B lead
generation and a growing skill set in paid advertising, analytics, email
marketing, and marketing tools. Strong analytical mindset, attention to
detail, and hands-on experience with Google Ads, Tag Manager, and
GA4 through coursework and personal practice.

I have 2 years of experience as a lead generation specialist. I worked
with email outreach, contact databases, and CRM tools. My
responsibilities included prospect research, segmentation, launching
Contact cold email campaigns, and initiating first communications with potential
[открыть контакты](см. выше в блоке «контактная информация»)
clients - mostly for SaaS and digital product companies.

[открыть контакты](см. выше в блоке «контактная информация») Meanwhile, I completed the Google “Fundamentals of Digital Marketing”
@taisa_brajnik - Telegram certificate and I’m currently taking another digital marketing course
focused on PPC, SEO, and analytics, with a teacher.
Lviv, Ukraine

As part of the training, I worked on practical tasks such as:
- setting up Google Ads campaigns,
Education - keyword research and clustering,
- creating customer journey maps,
Kharkiv National University of Radio
- analyzing website performance using tools like Google Analytics and
Electronics
Ahrefs,
BACHELOR OF SYSTEMS ENGINEERING
- running mock campaigns for real eCommerce websites (e.g. Miraton,
Completed in 2023
Epicentrk).
STEP IT Academy
Certificate in Graphic
Design/Programming
Education & Certifications
Completed in 2017
Google Digital – Fundamentals of Digital Marketing
(Certificate)
PROFESSIONAL Practical Internet Marketing Course – PPC, SEO, Analytics
KNOWLEDGE (in progress)

AND SKILLS
Google Ads: Search &
Languages
Display basics, keyword Ukranian - native
research, ad copywriting
English - Upper Intermediate
SEO fundamentals:
keyword grouping,
indexing, on-page
structure

Customer Journey
Mapping

Tools: Google Analytics,
Search Console, Ahrefs,
SimilarWeb, Google
Keyword Planner
PROFESSIONAL
Work Experience
KNOWLEDGE
Nov 2020 - Feb 2022
AND SKILLS Infuse Media
Email Marketing: Lead Verification Specialist
segmentation, campaign Verified data accuracy for marketing campaigns, maintaining a 98% accuracy
creation, using tools like rate.
Apollo, Snov.io Worked on high-speed data verification tasks, consistently ranking in the top-
performing team members.
Linkedin Sales Navigator

MySQL Databases
Apr 2023 - Jun 2023
Brightest Minds
Verification & Validation
Data Research Analyst/Lead Generation Specialist
Lead Generation Identifying B2B sales leads using online tools and databases.
Analyzing data to refine lead generation strategies.
Data Analysis
Conducting in-depth online research on potential leads and companies.
Customer Relationship Management Maintaining clean and accurate CRM data.
Supporting the sales team with well-qualified leads.
Inbound Marketing
Oct 2023 - Jan 2024
Digital Marketing
LenGreo
Lead Generation Manager
Developed and implemented lead acquisition strategies, increasing lead quality
by 25%.
Conducted in-depth research on potential clients, ensuring CRM data accuracy
and relevance.
Collaborated with sales teams to align lead generation processes with revenue
goals.

Feb 2024 - Mar 2024
R&B Team LLC
Client Acquisition Coordinator
Identified potential B2B sales opportunities using advanced research tools.
Built strong client relationships, resulting in increased client retention.

Jan 2025 - May 2025
NextG - WordPress development for Digital Agencies
Lead Generation Manager
Managed end-to-end lead generation for digital marketing agencies and SaaS
clients.
Utilized tools like Apollo and LinkedIn Sales Navigator to identify and qualify
decision-makers.
Maintained clean, segmented lead lists and optimized email outreach workflows.
Collaborated with the marketing team to align outreach efforts with service
positioning and client goals.