Катерина

KATERYNA KOVALENKO
MARKETING MANAGER

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Berlin, Germany

EDUCATION WORK EXPERIENCE
Bachelor’s in OOH!COOKIES 2024 - 2025
Entrepreneurial Marketing & Social Media Manager
Activity in Aviation Created branded and UGC content for Instagram & TikTok
Managed DMs, comments, and built 100+ influencer barter partnerships
National Aviation University
Increased brand recognition on social media by 35%
2017 - 2021
Optimized website – weekly orders grew from 30/month to 50–60/week
Designed a catering form that doubled catering orders
Master’s in Marketing
Produced branded visuals: banners, flyers, posters
National Aviation University
2021 - 2023 L.S.K. Solutions 2024 - 2025
Influencer & UGC Marketing Manager

SKILLS Executed over 300 successful collaborations with relevant UGC creators
Built and maintained an influencer/UGC database (500+ contacts)
UGC & Influencer Marketing
Managed outreach across Fiverr, Billo, JoinBrands, Influencity, Hypetrain.io & others
Social Media Strategy (Instagram,
Matched creators to brand goals and target audiences
TikTok, LinkedIn, Facebook, Reddit)
Market Research & Analytics Ruliad (Circle, Circle of Toys) 2023-2024
Email Marketing (Substack, Beehive) Marketing Manager StartUp
PR & Partnership Development
Managed influencer outreach and UGC campaigns
Website Optimization
Led PR activities and coordinated content creation
Visual Design (Flyers, Posters,
Analyzed marketing data and compiled performance reports
Banners)
Created, assembled, and shipped over 20 influencer press packets
Start-up strategy
Secured more than 50 media publications and over 100 influencer collaborations
Partnership Management
Maintenance & promotion of Instagram, Facebook, Twitter, Reddit and LinkedIn

Global Up (AIMarvel) 2023
LANGUAGE StartUp
Marketing Manager
English
Conducted full-scale market research
Ukrainian
Created and managed newsletters (Substack)
French
Developed startup go-to-market strategies
Led business development and inbound marketing efforts
PLATFORMS Built and executed social media strategies across all platforms
Managed partnerships and external collaborations
Fiverr
Increased LinkedIn engagement by 40% and Twitter followers by 35%
Billo
JoinBrands MK Merchants SA 2022-2023

Influencity Marketing Manager

Hypetrain.io Oversaw visual branding and design projects
Beehive Managed automated email marketing flows
Led a social media revamp, boosting Facebook likes by 50% and Instagram
Substack
engagement by 30%
Organized and managed brand events and promotional activations

Social Media Marketer since 2019

Biotus /IVTherapy/English Empire School/Kodi Beauty Studio /Visa Garant