Олександр

OLEKSANDR LYPOVENKO
DIGITAL MARKETING SPECIALIST

CONTACT PROFILE

[открыть контакты](см. выше в блоке «контактная информация») Hello, I am a digital marketing specialist who strives to develop skills in
developing and implementing strategies for brands and mobile applications. I
[открыть контакты](см. выше в блоке «контактная информация»)
effectively combine an analytical approach with creative thinking to achieve
Kyiv, Ukraine business results in the areas of digital advertising (Google Ads, Meta Ads),
SEO, SMM, and email marketing. I have experience working with mobile
Linkedin Oleksandr Lypovenko marketing tools (Sensor Tower, App follow, Big Spy), which allows me to
analyze the market, optimize advertising campaigns, and make data-driven
SKILLS decisions. Ready to apply my knowledge and learn to strengthen the brand's
position and accelerate sustainable business growth. Ready to work remotely.

Digital Advertising: Google Ads,
EXPERIENCE
Meta Ads, campaign creation,
keyword research, audience
Digital Mirror AI JULY 2025 - PRESENT
targeting, campaign optimization
Social Media Marketing (SMM):
Digital Marketing Specialist
Instagram, Facebook, content
Project-Digital Mirror AI Sound-Project
planning, audience engagement,

SEO: On-page optimization, Responsibilities and achievements:
keyword research, competitor
Developed a comprehensive marketing strategy for a new AI
analysis, basic link-building application based on in depth analysis of the target audience,
strategies competitors, and market.
Analytics: Google Analytics, Meta Conducted a SWOT analysis of the product, highlighting unique
advantages such as complete privacy, local data processing, and a
Business Suite
focus on emotional health.
Email Marketing: Campaign
Performed a detailed analysis of competitors, including analysis of
creation, A/B testing, email user reviews, ratings in the App Store and Google Play, as well as
optimization, customer outreach analysis of their paid acquisition channels.
Copywriting: Engaging and Developed a phased user acquisition strategy, starting with
channels that build emotional connection (Meta Ads, TikTok,
persuasive advertising content
YouTube, Reddit), and then scaling through Google Ads (UAC).
creation Identified optimal channels for promotion, taking into account
Market Research & Strategy: successful competitor models and focusing on emotional benefits,
Research tools, trend analysis, privacy, and meaningful engagement.
Analyzed popular advertising creatives and videos in the niche to
audience segmentation
develop effective ad formats for Digital Mirror AI, focusing on
Popularity and Impression metrics.
TOOLS Developed pricing policy proposals by analyzing the cost of
subscriptions from competitors, which allowed the product to be
Google Ads, Google Ads Library positioned as premium, with an optimal starting price and a
Google Keyword Planner favorable annual subscription.
Google Analytics 4
Meta Business Manager
Meta Ads, Meta Ads Library
 Microsoft Excel / Google Sheets
Social Media Platforms PetLifeUA - Digital Ukrainian Assistant SEPTEMBER 2025 -
(Facebook, Instagram, LinkedIn, PRESENT
TikTok, Twitter) Digital Marketing Specialist
Email Marketing Tools (Send
Pulse, Mailchimp) Project-PetLifeUA Sound-Project
SEO Tools (SEMrush, Ahrefs,
Serpstat) Responsibilities and achievements:
Graphic Design Tools (Canva)
Mobile Marketing / ASO Tools Developed a digital assistant brand for pet owners in Ukraine,
(Sensor Tower, App follow, Top
focusing on emotional communication and local identity.
Apps, Fox data, Big Spy)
Created a blue and yellow identity adapted to the Ukrainian audience:
logo, tone of voice, presentation materials.
EDUCATION Conducted an in-depth analysis of competitors, formed a clear
positioning, developed content that inspires trust and emotional
connection.
2024 - 2025 Analyzed SWOT, identified key product advantages.
DIGITAL MARKETING BASICS Implemented KPI analytics to evaluate the effectiveness of the
COURSE AT MATE ACADEMY launch both from the user and business sides.
(DIGITAL MARKETER) Prepared infographics, slides, and landing pages to attract customers
and highlight the advantages of PetLifeUA.
2010

KYIV REGIONAL STATE
ADMINISTRATION, POSTGRADUATE
EDUCATION INSTITUTION

Center for Retraining and
Advanced Training Program:
Training seminar on foreign
economic activity, administration,
and management.
PORTFOLIO
2007 - 2008

KHARKIV INSTITUTE OF Project E-commerce Comfy APRIL 2025 - MAY 2025
PROFESSIONAL TRAINING
QUALIFICATION AND DEGREE Digital Marketing Specialist

Specialist, Advertising and Sound-Portfolio
Project_E Commerce_Comfy
Marketing Specialist (Professional
qualification: Advertising
Specialist) Responsibilities and achievements:

Developed a comprehensive digital marketing strategy for Comfy
2002 - 2006
based on in-depth analysis of the target audience, market, and
NATIONAL AGRARIAN UNIVERSITY competitors (including SWOT analysis).
QUALIFICATION AND DEGREE Formulated customer acquisition and retention strategies,
Bachelor, Economics and combining various tools: Google Ads (GDN), Meta Ads, SEO
Entrepreneurship (Professional optimization, and content marketing.
qualification: Economic Managed the development of targeted advertising campaigns,
Cybernetics) keyword research, and remarketing to increase conversion and
customer loyalty.
Created detailed content marketing and social media plans
(including content calendars), which strengthened the brand's
position and increased sales in the market.
Defined key performance indicators (KPIs) and set business goals
for effective tracking and optimization of marketing efforts.