Личные данные скрыты

ANASTASIIA
FRATKINA-ALEKSEEVA
PR/CONTENT MANAGMENT,
SMM, PHOTOGRAPHER

[открыть контакты](см. выше в блоке «контактная информация»)
Brussels, Belgium

Skills
Graphic Design Education
Photography (Adobe Photoshop,
Lightroom, Canva) 2022-2026 MARKETING
Mobile shooting
Fluent in spreadsheet programs (Excel, NAU Universety
Word), CRM systems
5 years of experience as a photographer 2021-2022 Photography&design of clothes
Lighting setup, camera settings, studio
preparation for shoots EDS (european design school)
Public speaking and presentations
Event organization and management
Communication and effective teamwork

Language Work Experience
2021-2023 PR and SMM Specialist
English
Online Magazine
Russian 2022-2024 Content Creator / Junior Creative Producer

Reverrsse
2024-2025 PR-manager
Ukrainian
DOMINO
2022-2024 Studio Administrator
German
Provoice Music Studio
2025 SMM
French
Orange Club Outlet
Content Creator / Junior

REVERRSSE
Creative Producer

Responsibilities and achievements:
Creative and production of visual content:
Creating concepts, full production cycle of visual
materials — from idea to implementation:
▪ directing photo shoots and promotional
videos
▪ shooting posters, teasers
Event organization and promotion:
Sourced necessary props, handled equipment
search and setup with sound engineer,
soundcheck
Events implemented under my leadership:

INST@@REVERRSSE

▪ event series “Bezlad” — night youth party with an art focus
▪ creative festival “Parade of Genres”
A total of 5 events held, the entire visual component of which was fully realized by
me

Project audience growth:
▪ Telegram: +600 subscribers
▪ Instagram: +1000 subscribers
(organic growth through visuals,
activity, and offline events)
 FRARKINAMAG INST@FRATKINAMAG
I started as a photographer’s page —
creating and managing all content myself.
Within a year, the Instagram account grew
organically from 200 to 1,500 followers.
I organized giveaways and collaborations
with other photographers, held a “Day with
the Photographer” event, and exhibited
my work at “Dim” and KVSK. I also handled
location bookings, decor, certificates, and
collaborated with bloggers.

Later, I rebranded the page into a
magazine format, where I published
interviews with photographers, models,
and makeup artists. Additionally, I
organized an exhibition in collaboration
with the projects “Stvorennia”,
“Nevidomist” and “Reverrsse,” where I was
responsible for event design and
coordination.

PHOTOGRAPHER
PR - MANAGMENT, SMM

You can view my work on the page
@fratkinamag and in my portfolio at
@itsfratkina.
 DOMINO
PDomino (or DOMINO GROUP) is a leading Ukrainian multi-brand
retailer of luxury clothing, footwear, and accessories, offering
products from world-renowned fashion houses in its physical
boutiques and online store. The company is represented in Kyiv and
Odesa, and its flagship boutique DOMINO VIP features exclusive
collections from over 50 luxury brands.

At Domino, I held the position of PR specialist. My work at Domino
included several key areas:
1. Organization of photo and video shoots:
• Searching for and selecting models, photographers, and
videographers for each project.

• Sourcing and organizing props for shoots that matched
the concept and aesthetics.
• Monitoring the execution of tasks by contractors to
ensure high-quality results and compliance with
requirements.

2. Promotional materials:
• Organizing the creation
and availability of printed
promotional materials
(flyers, leaflets, posters,
etc.).
• Monitoring their
distribution among
partners to ensure
maximum reach of the
target audience and
effective brand
promotion.

INST@DOMINO_UA
SMM & Instagram Performance Highlights
Over the past year, I managed Instagram account activity,
analyzing post performance and audience engagement, which
significantly increased reach and interaction.
• Top-performing posts for the month and year: 18K (Aug 28), 15K
(Jul 30),14K (Aug 28)

• Follower growth: Data not available
on screenshot
• Profile engagement rate: 3,330
interactions / 155,815 accounts
reached ≈ 2.1%
• Link clicks (traffic to external
resources): 2,406 (+49.6%)
• Business address taps (views of • Interactions from ads: 12.3%
company contact information): 147 Outcome: Enhanced account
(+59.8%) visibility (+240.9% reach),
• Profile visits: 14,573 (+50.5%) strengthened audience
• Total profile activity: 17,126 (+50.5%) interaction, and increased
• Total reach: 1,030,372 views (25.7% potential client engagement
from ads; 57% non-followers, 43% through targeted social media
followers) strategy and content
optimization.

INST@ORANGE_CLUB_OUTLET

ORANGE CLUB OUTLET
PROVOICE MUSIC STUDIO [открыть контакты](см. выше в блоке «контактная информация»)

Worked with CRM system: managed
client database, scheduled students,
monitored payments.
Organized workflows: created schedules,
managed timetables, oversaw studios.
Performed administrative tasks and
supported the manager with operational
matters.
Handled communication with students
via Telegram, Instagram, and the
website.
Monitored technical condition of studios
and set up equipment.