Андрій

Andrew Krasilnikov
Creative Strategist
[открыть контакты](см. выше в блоке «контактная информация»)
LinkedIn | Andrew Krasilnikov Portfolio | Creative Strategist
[открыть контакты](см. выше в блоке «контактная информация»)
Telegram | @xvxbrxx Portfolio | Video Editing
Odessa, Ukraine, 65025

ABOUT ME

As a Creative Strategist at Gambling_Media_Group, I design and execute high-performance ad campaigns for
gambling and betting brands. My focus is on scalable creative systems that boost CTR, reduce CPA, and drive
long-term ROI.

What I bring:
Creative Strategy & Performance Marketing – Proven ability to turn insights into campaigns that convert.
Skilled at testing ad angles, building funnels, and aligning creative with business KPIs.

AI-Powered Production – Hands-on with top generative tools (Imagen, Kling, Veo 3, GPT-5, HeyGen), cutting
creative production time by 50–70% without compromising quality.

Video Editing & Storytelling – Strong track record producing videos that outperform benchmarks
in engagement and retention.

Results-Oriented Mindset:
I don’t just create ads – I build campaigns designed to scale globally, pass compliance checks,
and deliver measurable growth.

WORK EXPERIENCE

Creative Strategist
Gambling Media Group
Sep 2025 - Present
At GMG, I develop and implement high-performing ad creatives for gambling and betting markets.
My focus is on:
Creative Strategy – Transforming insights into scalable concepts that resonate with target audiences.
Performance-Driven Campaigns – Consistently delivering ads with above-average CTR and reduced CPA,
directly impacting ROI.
AI-Enhanced Production – Using generative AI and streamlined workflows to increase speed
and creative variety.
Cross-Team Collaboration – Working closely with designers, editors, and media buyers to align creative output
with business goals.
The result: campaigns that consistently outperform benchmarks and drive measurable growth
across digital platforms.

AI Creative Specialist
Energise.pro (freelance)
Jun 2025 - Present
Developed advertising concepts for digital campaigns using AI-powered tools, covering the full cycle from idea
generation to final production.
Wrote creative briefs and scripts, aligned them with brand goals, and secured approvals from leadership.
Produced AI-generated video ads, blending synthetic media with human editing for high-quality and platform-
optimized results.
Collaborated closely with video editors, providing feedback and creative direction to refine outputs and ensure
brand consistency.
Actively participated in the full process - from concept testing to launch-ready deliverables.
Achievements: Delivered over 150+ ad creatives, of which multiple became top-performers in campaigns;
contributed to CTR growth by up to 25% on certain ads; reduced production time by ~30% through AI-driven
workflows; generated concepts that improved cost efficiency (lower CPA) and scaled across different platforms.

Senior AI Series Manager & Producer
JatApp
May 2025 - July 2025
Organized and managed production workflows for AI-generated animated and video series, ensuring smooth
collaboration between writers, animators, and AI tools.
Designed and optimized team workflows, reducing production time and improving efficiency across multiple
projects.
Produced several AI-based series from concept to final release, maintaining creative consistency and high-
quality standards.
Oversaw scriptwriting, visual style, and editing processes, coordinating AI tools with human creators to achieve
professional results.
Led promotional campaigns for AI series, including content strategy, platform adaptation, and audience
engagement tactics.
Achieved significant results: streamlined production allowed for faster project delivery, and promotional
strategies contributed to audience growth and higher content visibility.

Creative Strategist
Freelance work for multiple companies
September 2024 - May 2025
Developed creative concepts and advertising strategies for digital campaigns.
Wrote scripts and detailed briefs for video editors and UGC creators, ensuring clarity and creative alignment.
Generated original advertising ideas that were implemented in successful ad campaigns.
Collaborated with teams to optimize content for various platforms and maximize campaign effectiveness.

Assistant Creative Strategist + Video Editor
Freelance work for multiple companies
May 2023 - March 2024
Edited and produced short-form video ads for Meta platforms (Facebook, Instagram), ensuring high
engagement and quality.
Assisted in developing advertising concepts and campaign ideas, contributing to scripts, storyboards, and
creative briefs.
Worked closely with creative teams and designers to brainstorm ideas and align content with campaign goals.
Edited videos and photos for marketing materials, maintaining visual consistency and brand standards.
Used Premiere Pro and CapCut, adding motion graphics and optimizing videos for performance.
Managed the full production cycle and consistently delivered projects on time in a fast-paced environment.
Integrated AI tools for visual and audio enhancement, boosting efficiency and creative quality.

SKILLS

Creative Strategy Content Production Strategic Thinking
Video Editing Scriptwriting Content Management
AI Content Creation Marketing Strategy Ad Design
Producer Copywriting Sound Design

LANGUAGES

Ukrainian Russian English
Native Native B2