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Product designer
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Senior product designer
5 years in Product design 4 years in SEO and Growth management
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Kyiv, Ukraine
English level: Upper-intermediate (B2)
Links:
yiiiivhen.framer.website t.me/yivhen [
Work Experience
Rentlyz 2022 — 2025
Founding designer, product designer, UX/UI designer
→ Designed React Native mobile and web application with 4 user types: end-user, partner, B2B, driver
→ Ideated and researched all interactions through user interviews, customer journey mapping, flow charting,
service blueprint and best practices
→ Adopted very basic UI kit and transformed it into full-on design ecosystem
→ Designed AI feature that reduced an abandoned cart rate by over 50%
→ Did visuals and brand guidelines for marketing, pitch decks and one-pagers for fundraising campaigns
Phase Two Design Studio 2025 — Today
ff
Sta product designer
→ Ideated and designed essential flows for products in SaaS and NCO domains
→ Worked on pre-sales, branding, information architecture and UX research
→ Collaborated on basic UI kits and component libraries
Milan Art Institute 1
202 — 2022
Product designer, system designer
→ Built and maintained design system from scratch (style library, component library, templates)
→ Designed core flows for end-users and admins
→ Ideated and implemented MVP version of media library and social network flows
→ Mentored 2 junior designers
S
air late 1
20 8 — 2022
SEO specialist, growth manager
→ Led SEO and growth strategy for a learning platform
→ Collaborated across marketing and developer teams
→ Performed growth experiments regularly, evaluating results through A/B testing
→ Conducted audience and competitor research using tools like Google Analytics, Data Studio, Ahrefs,
Semrush
Freelance 2020 — Today
Independent designer
→ Designed 5 MVPs
→ Worked on marketing websites, landing pages and branding for SaaS and B2C clients
→ Built design systems (basic UI kits and component libraries) in collaboration with developers
→ Created pitch decks and business presentations
Hard skills
Design: product design, interaction design, user-centered design, UX/UI design, design systems, rapid
prototyping, responsive web design, native mobile app design
Research: user interviews, A/B tests, customer journey mapping, flow charts, information architecture, best
practices research (Mobbin, PageFlows, manual)
Analytics: Google Analytics, Hotjar, Kibana, Amplitude, SEO, ASO, Google Data Studio
Tools: Figma, Sketch, Adobe suite (Photoshop and Illustrator), Jira, Framer, Webflow, Rive, Lottie, Midjourney, Fiko
Soft skills
Ow nershi : product strategy, iterative design, constraint-based design, fast deliver
p y
Bu siness: goal and problem framing, system thinking, data-driven design, task management and prioritization
C olla oration: stakeholder management, collaboration with developers, mentoring junior designers, design
b
reviews, working in sprints, feedback loop
u
Ed cation
Bachelor Enterprise Economics at 1
20 5 — 20 1 7
Pryazovskyi State Technical University, Mariupol
Attended Enterprise Economics (incomplete, transferred) at 1
20 2 — 20 1 4
Donetsk ational echnical University, Donetsk
N T
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