Anna

ANNA HETMAN
INFLUENCER MANAGER
& PARTNERSHIP STARTEGIST

Experienced in managing high-impact influencer campaigns and cultivating brand
partnerships within the luxury fashion and beauty sectors. I have led end-to-end
collaboration processes—from identifying talent and negotiating agreements to
overseeing creative execution and post-campaign analysis. My strength lies in
building authentic, long-term relationships between brands and creators, aligning
CONTACT storytelling with strategic goals to drive visibility, engagement, and cultural
relevance.
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WORK EXPERIENCE

Paris, France Influence managment & partnership strategist SEPTEMBER 2024 – PRESENT
PARIS
Leading influencer (+300.000 followers) collaborations and brand
EDUCATION partnerships in the luxury fashion and beauty industries. Managing end-to-
end communication and execution with top-tier brands, ensuring strategic
INSEEC GRANDE ÉCOLE PARIS and creative alignment.
2022 - 2023
Master (exchange year) PR & Communications Coordinator – Bollullo Store JUNE 2023 – SEPTEMBER 2024
PARIS
Luxury Brand Management (emerging brand)
Oversaw brand communications and event execution for a young Warsaw-
VISTULA UNIVERSITY WARSAW based label. Managed influencer and media relations, coordinated brand
2021 - 2023 events, and developed PR strategies aligned with the brand’s vision and
Master growth goals.
Business Management (E-commerce and
Project management)
Showroom Assistant – Huishan Zhang JANUARY 2023
PARIS
VISTULA UNIVERSITY WARSAW ( internship)
2018 - 2021 Managed EMEA showroom operations and client appointments for a
Bachelor luxury fashion brand. Supported sales presentations and key account
Journalism ( PR& Communication) management. Conducted sales performance analysis to optimize
assortments and enhance retailer partnerships.
SKILLS
Project Management Sales Consultant - LPP Group RESERVED SEPTEMBER 2019-MAY 2020
WARSAW
Public Relations Managed inventory and stock organization. Assisted in sales and provided
Influence management excellent customer service. Participated in training programs to enhance
product knowledge and shared expertise with customers to improve their
Partnership strategist
shopping experience.
Visual & Content creation

LANGUAGES CERTIFICATIONS JULY 2023
PARIS
English C1 Inside LVMH Certificate
French B2
Comprehensive training on the LVMH ecosystem, fundamentals of the luxury
Ukrainian native industry, and key challenges, with specialization in Creation & Branding,
Russian native Retail & Customer Experience.
Polish C1
Certificate ID: 5d331249b3