Viktoriia

Viktoriia Oshyiko

Date of birth:
28 August 1991

Region:
Kyiv

Telephone:
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E-mail:

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Work Experience
Content Creator / SMM Copywriter

Freelance · 2024 – Present

Key Responsibilities:

Creating high-quality content (posts, articles, stories, and reels).

Writing structured, conversion-driven copy and integrating effective CTAs.

Collaborating closely with SMM managers and designers to build a cohesive content strategy.

Analyzing content performance and optimizing copy based on key metrics (ER, CTR, reach).

Studying product functionality and crafting clear, accurate product descriptions.

Writing content for social media and websites.

Collecting data, statistics, and insights to develop expert posts and articles.

Researching creative ideas, trends, and competitors’ copy.

Creating UTM links, working with analytics, and testing content formats.

Achievements:

Increased CTR of promotional posts by 35% through optimized CTAs and improved text structure.

Developed a 30-day content system that ensured consistent audience growth of 20–40% per month.

Launched an English-language content direction that doubled the reach of the international audience (x2).

Boosted story-to-application conversion rate by 27% through testing hooks and triggers.

Professional Skills

Content strategy & content planning

Creative and conversion-focused writing

CTA creation, headline writing, hooks, storytelling

Competitor and trend analysis

Designer briefing & cross-functional communication

Information structuring & data research

Personal Skills

Responsibility and attention to detail

Strong time-management

Fast learner

Ability to work in a fast-paced environment

Languages

English — B2

Ukrainian — Native

Tools

Google Docs / Sheets, Notion, Meta Business Suite

Canva / Figma (for briefing and light edits)

ChatGPT (as a supportive tool)