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SEREDISTOVA Intellias
Marketing Specialist
2021 – Present
Marketing Specialist Email Marketing & Automation: Led end-to-end email
•
campaigns: from content development and HTML/CSS
layout (using Stripo/custom code) to technical funnel
configuration and deliverability optimization.
Data Analysis: Collected and structured KPI data for lead
•
generation, online events, and internal programs,
providing actionable insights for marketing strategy
refinement.
Audience Management: Built and segmented lead
•
databases within CRM systems; implemented
personalization strategies that significantly improved
[
Event Management: Organized, promoted, and hosted
[
•
webinars and workshops for internal and external
Cherkasy, Ukraine audiences, managing all communication and third-party
vendor coordination.
[
Educational Program Management: Managed the end-to-
•
end creation and launch of internal and external learning
programs, including the IntelliStart project.
SKILLS Cross-functional Coordination: Synchronized campaign
•
planning and messaging with PR, UX/UI, HR, and
Email Marketing Recruitment teams to ensure brand consistency.
Mailchimp, SendPulse, Zoho Campaigns, Stripo, Strategy & Research: Conducted data-driven research of
•
HTML/CSS for Email. job boards and marketing channels to optimize
candidate/lead acquisition costs.
Paid Advertising
Meta (Facebook) Ads, LinkedIn Ads, Google Ads. Ossaframes
Marketing & Web Administrator (formerly CEO Assistant)
Analytics & Web 2020 – 2021
Google Analytics, WordPress, CRM Management. Web Development: Managed and maintained the
•
corporate website on WordPress, including landing page
Design & Tools creation for promotional offers and sales.
Figma, Canva, Editor X, OpenAI tools Performance Tracking: Defined and tracked KPIs for
•
(ChatGPT/Midjourney). marketing activities, preparing comprehensive data
reports for management.
Campaign Execution: Planned and launched promotional
Management
•
campaigns to support product distribution and boost
Jira, Trello, MS Office, Event Coordination, Internal
online sales.
Communications.
Globus
Social Media Manager & Marketing Specialist
EDUCATION 2018 – 2020
SMM & Content: Managed company social media
Master's Degree in Project Management
•
channels, ensuring consistent visual identity and brand
Cherkasy State Technological University
tone of voice.
2009 – 2016
Customer Relations: Managed customer databases,
•
conducted UX surveys, and analyzed feedback to
improve service quality.
Operations: Coordinated communication with suppliers
•
and partners while planning promotional activities.
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