Галина

Feshchenko Halyna
Digital Marketer, Creative Marketing Specialist

ABOUT ME

Creative strategist with experience in trend, behavioral insight-driven
hypothesis generation and end-to-end creative production - from
concept, scripts and copy to coordinating contractors and delivering
performance-oriented creatives.

DETAILS Digital marketer with strong expertise in marketing strategy and market
research. Skilled in launching and optimizing advertising campaigns
across Google Search, GDN and Meta platforms, as well as analyzing KPIs
Ternopil
and making data-driven decisions to improve campaign effectiveness.
[открыть контакты](см. выше в блоке «контактная информация»)
[открыть контакты](см. выше в блоке «контактная информация») I combine strategic thinking, flexibility and creativity.

LINKS WORK EXPERIENCE

6037 Creative Marketing Sprint Digital Marketer
EF SET English Certificate Mate Academy
Oct 2025 - Present · 3 mos
Digital marketing basics
Completed a portfolio project for the “Silpo” supermarket chain:
Marketing strategy and market
conducted an in-depth market and competitor analysis;
research
reviewed baseline performance metrics;
Google ads defined short-term goals, pathways to achieving them and main KPIs
Google Display Network for evaluating their effectiveness;
prepared a digital promotion plan and creatives for Google Ads and
Meta ads
Meta Ads campaigns;
Digital Marketing Analytics developed an SEO optimization strategy;
created a content marketing plan for promotion across major social
SEO
media platforms and a one-month publication schedule;
GenAI essentials planned email campaigns and remarketing activities to enhance
engagement with the warm audience.
LANGUAGES

Assistant Professor, Department of Pharmacology and Clinical
Англійська
Pharmacology
C1 (Advanced)
I.Horbachevsky Ternopil National Medical University
Італійська Oct 2020 - Nov 2025 · 5 yrs 2 mos
B1 (Intermediate) Deep research and analytical experience, hold a PhD in Pharmaceutical
Українська Sciences, and possess strong knowledge in pharmacology, pharmacy
Native and evidence-based medicine.

SKILLS Entrepreneur
Self-employed
Creative marketing Jun 2018 - Aug 2021 · 3 yrs 3 mos
Digital Marketing Grew up an Instagram store from scratch to 11,000 followers using Meta
ads influence marketing tools with minimal budget (under $5,000
Market trends and competitors
annually). Brought the online store to break-even within 4 months. The
analysis
return on investment increased from -55.23% at the start to +134%
Hypothesis development within 5 months and +445% within 8 months.
Responsibilities:
Creation of scripts and briefs for brand strategy and market research;
production team competitors analysis;
сontent marketing;
Understanding of marketing
SMM;
metrics and KPIs
Influencer marketing;
Analysis and optimization of launch of Meta ads advertising;
launch performance creating a website on the Tilda platform.

Analytical thinking
EDUCATION
Meta ads
Digital marketer
Google Ads
Mate Academy
SEO Oct 2025 - Present

GenAI essentials Conducting market analysis
Utilizing market research tools and techniques
Creativity Competitive analysis
Time management Creating and managing Google Ads campaigns
Keyword research and selection
Adaptability Media plan development
Designing effective display ads
Сommunication skills
Setting up and managing Facebook and Instagram ad campaigns
Audience targeting and segmentation
INTERESTS
Analyzing ad performance and making data-driven decisions
On-page and off-page SEO techniques
Ukrainian traditional embroidery
Content optimization for search engines
Sport and healthy lifestyle Developing comprehensive digital marketing strategies
Integrating various digital marketing channels
Fiction and popular science Aligning marketing strategies with business goals
literature Content Marketing
Social Media Marketing
Travelling
Event / Email Marketing
Art Using Google Analytics and other analytics tools
Reporting and presenting data to stakeholders
Gardening

PhD in Pharmaceutical Sciences (Pharmacology), Аспірантура за
спеціальністю “Фармакологія”
I.Horbachevsky Ternopil National Medical University
Dec 2015 - Oct 2020
Master of Pharmacy (General Pharmacy), Master’s program in
General Pharmacy
I.Horbachevsky Ternopil National Medical University
Aug 2014 - Jun 2015

Professional qualification: Pharmacist, Complete higher education in
Pharmacy
I.Horbachevsky Ternopil National Medical University
Sep 2009 - Jun 2014