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Halyna [
[
Kosenkova [
Analyst
Summary
Marketing & Business Analyst with a strong background in Excel, Google Sheets, and with basic
knowledge of SQL. Skilled in creating detailed reports, visualizing data, and analyzing KPIs for
marketing campaigns and projects. Over 6 years of professional experience in marketing agencies
and non-profit organizations, with a proven ability to explain data insights clearly, manage reporting
processes, and improve project outcomes. Passionate about transforming data into actionable
decisions.
Work Experience
Math and English Tutor
Self-employed 2010-09 - present
▪ Explain concepts in a simple, engaging way with games to make learning fun;
▪ Help with homework and track student progress;
▪ Communicate with parents when needed.
Project Manager and SMM
NGO “And There Will Be People” 2023-05 - 2024-10
▪ Managed social projects, timelines, and oversee team tasks;
▪ Communicated with partners, donors, and volunteers to ensure smooth collaboration;
▪ Created, published, and managed social media content to grow and engage the audience.
Business Analyst
United Thinkers 2021-10 - 2022-10
▪ Created tasks for developers and QA;
▪ Worked closely with Support, QA and dev teams to develop new features of a product.
Marketing Operations Manager
Filancy Marketing 2018-04 - 2020-08
▪ Created and launched 100+ advertising campaigns;
▪ Overall ROI of my campaigns was about 100%;
▪ Monitor and analyze statistics on a daily basis;
▪ Work with developers and designers on creating promo projects for advertising campaigns;
▪ Performed competitor analysis daily.
Content Manager, Analyst
Marine Design Engineering Mykolaiv 2017-03 - 2017-07
▪ Analyzed competitors and found an important regularity that Netherlands customers bought
ships in South Africa;
▪ Performed researches on competitors & products analysis, etc;
▪ Worked with SiteCore Admin Panel for the corporate site's development and maintenance.
▪ Created a User Profile for the fishing vessels website;
▪ Created mock-ups for designers (based on User Profile and Customer Journey Map).
Templates Manager
MotoCMS.com 2012-10 - 2015-02
▪ Created and tested 200+ website templates
▪ Managed a group of remote developers of the website's template on MotoCMS;
▪ Provided website's design customization according to the clients' needs;
▪ Tested MotoCMS platform.
Skills
LANGUAGES: English (C1), Ukrainian (native), Russian (fluent)
ANALYSIS: Competitor research, campaign evaluation, acting reports, user profiles
MARKETING: SMM, ad campaigns, content planning
TOOLS: Google Workspace, MS Office, SQL (basic queries), Notion, SiteCore, MotoCMS
Education
MASTERS in System Analysis 2016 - 2018
Petro Mohyla Black Sea National University
BACHELORS in Applied Math, first class honours 2007 - 2011
Vasyl Sukhomlinskii National University of Mykolaiv
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