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Milana
Shkurenkova
SMM Specialist, Team Lead
SMM Specialist with 3.5+ years of experience in
EdTech and product-driven projects. I work with
social media as a strategic communication
channel: from positioning and content mix to
campaign launches and performance analysis.
Work Experience Experienced in leading creative teams, building
short-form content from scratch, and growing
Senior SMM Specialist / SMM Strategist / Team Lead communities around brand values. Currently
Medvoice — EdTech platform for healthcare developing skills in motion design and actively
professionals (UA / RO) 2024-2025 using AI tools to enhance creativity and
Owned the SMM direction end-to-end: strategy,
efficiency.
content, analytics & optimization.
Led a creative team of designers and copywriters, Education
building clear processes and ensuring content quality. Kyiv National University of Trade and Economics (KNUTE)
Defined brand positioning & TOV across social media Bachelor’s Degree. Faculty of Journalism. PR &
channels with team. Communications 2020 — 2024
Created content from scratch: copywriting, scripting, “New SMM” Course — Tymofii Filatov 2023
vertical videos, editing, design and visual formats. SMM Mentorship — Mariia Ivanenko 2024
Launched inside-out campaigns together with Digital Marketing — Projector Institute 2025 (in progress)
internal experts and speakers.
Built engagement and trust within a professional
community.
Analyzed key SMM metrics and adjusted content mix Hard Skills
based on insights. Social Media Strategy & Content Mix
TikTok / Instagram / Threads (end-to-end ownership)
SMM Specialist / Content & Communications Lead Short-form video: mobile filming, basic editing, hooks
Trend Gallery — Contemporary Art & Cultural Space Motion Design (currently learning, hands-on level)
2023 — 2024 AI tools for content & creative workflows
Platform-native copywriting & CTAs
Owned social media management end-to-end for an Employer Branding & inside-out campaigns
online art gallery with a sales-focused website. Analytics, KPIs & performance evaluation
Built and executed content strategy across social
platforms to promote artists, artworks, and collections.
Planned and launched email marketing campaigns to
support releases, promotions, and audience Soft Skills
engagement.
Creative thinking
Prepared advertising creatives and coordinated
Team collaboration & leadership
campaigns.
Ownership and responsibility
Managed Pinterest as a discovery and traffic channel,
Clear communication
growing visual reach and brand awareness.
Ability to work with complex topics
Collaborated with influencers and creators to promote
Adaptability & fast learning
artworks and drive interest to the platform.

Contact Languages
[открыть контакты](см. выше в блоке «контактная информация») English B2
Ukrainian Native
[открыть контакты](см. выше в блоке «контактная информация») Deutsch A2

Napoli, Italy