Anastasia

Anastasia Ardelyan
Kyiv, Ukraine
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Work experience
Marketing specialist 04.2025 - 12.2025
SIA Podaon (ТМ Zomro hosting)

Strategically transformed the low season (summer) into sales growth for the hosting company by +35%
YoY through data-driven initiatives and optimized campaigns.
Handled SEO optimization: content population, keyword research, briefs for landing pages — improved
search positions and organic traffic.
Developed a content strategy, coordinated designer and contractors, created educational and sales-oriented
texts for social media, ads, and the website.
Selected platforms for banner advertising with a focus on relevance and cost efficiency.
Organized collaborations with bloggers to promote services and promotions.
Calculated and implemented promotional offers to boost conversions and customer loyalty.

Marketing specialist 05.2024 - 04.2025
Clearwater LLC (ТМ «Чиста Вода»)

Optimized and relaunched the company’s loyalty program, retaining 65% of new clients as regulars and
reactivating 40% of inactive clients for ongoing collaboration.
Managed the full cycle of large-scale projects: developed brand identity, coordinated contractors,
production, operators, and designer for seamless launches.
Calculated and implemented promo campaigns, optimizing ROI through a data-driven approach to pricing
and terms.
Created photo/video content, coordinated designer for POS materials, launched Meta Ads campaigns
focused on visibility for promotions and new products.

Marketing specialist 06.2023 - 05.2024
«Логос» tutoring center

Optimized the marketing strategy for an underperforming branch, elevating its metrics to match others with
a 35% sales increase. Developed and launched local OOH advertising (created creatives independently),
influencer campaigns, and targeted Meta Ads, ensuring rapid traffic and conversion growth.
Managed content production: photo/video shoots, copywriting, post design, and SMM strategies to
maximize audience engagement.
Developed end-to-end marketing funnels for effective lead generation and retention.
Organized a series of PR events to strengthen brand authority and accelerate student enrollment.

Education and language skills
State University of Trade and Economics, Kyiv 2018 - 2023
Marketing management (Master’s)

English - B2
German - А2